42 Slash

42 Slash is a B2B marketing publication that covers a range of strategies and insights for effective digital marketing, with a focus on integrating technology, creativity, and human-centric approaches. It discusses trends in content marketing, brand development, demand generation, and the utilization of tools like HubSpot, emphasizing the importance of understanding and interacting with the target audience.

Digital Marketing Content Strategy Brand Development Customer Engagement Data-Driven Marketing Product Marketing Growth Strategies Marketing Technologies Account Based Marketing (ABM) Creativity in Marketing

Top posts of the year

And their main takeaways

Is your SaaS human-centric? Are you sure?

157 implied HN points • 24 Jul 23
💼 Business SaaS Data Analysis Marketing
  1. Having conversations with customers can help reflect the value of your product and attract new customers.
  2. Understanding why customers do things is just as important as knowing what they do.
  3. To truly be customer-centric, B2B companies should invest more in human-centric research.

Getting the most out of your organic traffic each month

117 implied HN points • 30 Jul 23
💼 Business Marketing SEO Content Audience Growth Business impact
  1. Optimizing landing pages and testing alternative messaging can help improve conversion rates.
  2. Organic traffic presents a significant opportunity to drive leads, pipeline, and revenue.
  3. Utilize strategies like additional resources, retargeting, building your audience, surveys/feedback, and alternative CTAs to maximize the value of organic traffic.
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Account Based What?

98 implied HN points • 11 May 23
💼 Business Marketing Sales Campaigns Technology
  1. ABM is about focusing on your top dream accounts with sales leading the way
  2. Start small with 1 BDR and 1 Marketer for a pilot campaign
  3. ABM success comes from targeted account lists, personalized creatives, and leveraging events for face-to-face interactions

Demand Generation Demystified

78 implied HN points • 27 Apr 23
💼 Business Marketing Sales Product Marketing Customer Acquisition Brand
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.