Art of The Start
04 Apr 19
Most startups are created around a technology. To succeed as companies, they need to identify and validate a vertical in which to establish themselves. They have to choose whether to explore multiple possible applications of the technology simultaneously and opportunistically, or to go deep on a single target market. I’ll argue for the advantage of doing an initial broad-but-shallow, conceptual, exploration to find the most promising opportunity, and then focus development effort on only that market.