Late Checkout - a Substack by Greg Isenberg

Late Checkout by Greg Isenberg explores insights on building community-based products and cultivating internet communities. It discusses strategies ranging from productivity, startup building, and life visioning to embracing multi-entrepreneurship, creating compelling narratives, and rethinking sales and hiring. Emphasis is on creating identity through communities and leveraging social media for business innovation.

Productivity Startup Strategies Community Building Entrepreneurship Personal Development Marketing and Sales Social Media Utilization Hiring and Team Building Lifestyle and Identity

The Two Coffee Rule

276 implied HN points • 08 Jun 23

🏥 Health & Wellness Productivity Habits Focus Creativity Social media

Implement the Two Coffee Rule to boost productivity by managing social media use.
Choose a favorite drink as a treat to enjoy along with your social media time.
Reclaim focus and creativity by controlling digital distractions and setting boundaries.

What kind of startup are you building?

238 implied HN points • 01 Sep 23

💼 Business Startups Product Distribution Networking Marketing

The traditional product vs. distribution debate in startups is evolving.
The new approach is to have symbiotic growth, where product and distribution are intertwined.
Key strategies for this approach include visible product usage, user-driven product evolution, and a decentralized sales team.

The most important post I've written in a while

175 implied HN points • 01 Oct 23

🏥 Health & Wellness Personal Development Self-help Mental health

Having a life vision can provide direction and clarity in your daily actions.
Writing down your life vision in detail can make it more tangible and achievable.
A clear life vision can be a guiding force in shaping your future and achieving your goals.

The Multipreneur Manifesto

171 implied HN points • 22 Jun 23

💼 Business Entrepreneurship Venture Capital Community Building Marketing Team Building

Shift from the 'go big or go home' mentality to embracing multi-entrepreneurship.
Multipreneurs create multiple products annually to establish a network of interconnected companies.
Success as a multipreneur involves building small, dedicated teams for each venture and leveraging global talent and technology.

The Guide to Faceless Brands

161 implied HN points • 22 Oct 23

💼 Business Branding Marketing Entrepreneurship Monetization Community

Faceless brands can be successful and make significant revenue.
Identify your niche by focusing on transformation, competition, and claiming your category.
Engage with others in your niche to build credibility even without showing your face.

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A letter to my 20 year old self

161 implied HN points • 26 May 23

💼 Business Entrepreneurship Networking Leadership Productivity Diversification

Mentors are important, but spending time with peers and those who look up to you is also valuable.
Be in the right rooms, both digitally and in-person, and strive to be remarkable in those spaces.
Challenge yourself to think bigger in decisions, surround yourself with good people, and diversify to ensure success.

Why your next business idea is a tweet

157 implied HN points • 20 Jul 23

💼 Business Entrepreneurship Startups Marketing Innovation Social media

Social posts can be a potential starting point for million-dollar business ideas.
Using social posts as Minimum Viable Products (MVPs) is a modern evolution of lean startup methodology.
Posting ideas on social media can provide valuable market validation at zero cost.

How I’m rethinking sales funnels

150 implied HN points • 03 Aug 23

💼 Business Sales Marketing Entrepreneurship E-commerce Content creation

Sales funnels should start by attracting people with great content on social media.
Building relationships in the middle of the funnel is crucial for nurturing potential customers.
Selling becomes easier when you have already built a relationship and nurtured the customer.

Beware of Optimization Junkies

150 implied HN points • 19 May 23

🏥 Health & Wellness Self-care Work-life balance Mental health Well-being

Avoid becoming an 'optimization junkie' and over-optimizing every aspect of your life.
Embrace the Slow Living Movement for a more balanced and meaningful existence.
Finding a middle ground between extreme optimization and complete disengagement is key to avoiding burnout and leading a fulfilling life.

The Best $65 I’ve Ever Spent

147 implied HN points • 20 Apr 23

💼 Business Community Marketing Agency Product Entrepreneurship

Building a successful community doesn't always require a big investment.
Engage your audience through creative marketing techniques like manufactured scarcity.
Identify audience interests, build community engagement, and create products to meet their needs.

Why I no longer hire from Harvard & Google

140 implied HN points • 06 Oct 23

💼 Business Hiring Entrepreneurship Online business

Hiring right talent and managing finances are crucial for a successful business.
Consider non-traditional traits like affiliate marketing or running meme pages when hiring employees.
Internet businesses can thrive with a compact, skilled team rather than a large workforce.

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