The PhilaVerse • 0 implied HN points • 13 Nov 25
- Labubu, a popular character from Pop Mart, is moving into online games, showing how collectible brands can grow and evolve.
- Several simple games featuring Labubu, like Labubu Adventure and Labubu Shooter, are designed to introduce the character to new audiences and keep it relevant.
- The games aim to create a sense of excitement and reward, similar to the fun of unboxing collectible toys, encouraging players to return and engage with Labubu.