Steelhead • 78 implied HN points • 10 Jan 24
- Understanding why customers care or don't care about a product's value proposition is crucial for building an actually robust business with a compelling value proposition.
- The absence of information (what people don't do or say) is just as important as what they do, highlighting the importance of understanding why customers behave as they do.
- By combining the Customer Development framework with a deep understanding of why, entrepreneurs can build a good product, orient business functions correctly, and operate with greater capital efficiency.