Mehdeeka

Mehdeeka focuses on B2B tech marketing strategies for small teams and solo marketers, covering practical aspects such as pricing, copywriting, website projects, customer reviews, landing pages, rebranding, VC funding insights, content strategies, security marketing, influencer marketing, SEO, loyalty programs, sales enablement, and working with designers.

Marketing Strategies B2B Tech Website Development Copywriting Pricing Strategies Customer Engagement Branding and Rebranding Funding and Investment Content Creation SEO Sales Enablement Design Collaboration

The hottest Substack posts of Mehdeeka

And their main takeaways

Intermission: Links 2

0 implied HN points • 29 Sep 21
  1. Allocate a significant portion of your marketing budget to brand building for long-term success.
  2. Stay informed about SEO terms and strategies, even if you outsource SEO work.
  3. Utilize free resources to improve public speaking skills and consider building your own social media site.

Intermission: Links

0 implied HN points • 15 Sep 21
  1. Marketing is adapting to infiltrate text messaging as a new frontier due to high open rates.
  2. Personality often outweighs the platform in the success of digital media companies.
  3. Using numerous productivity tools can sometimes be counterproductive, focusing more on aesthetics than actual work.

Intermission: Aus fintech/neobanks are taking us for a ride

0 implied HN points • 25 Aug 21
  1. Neobank cards aim to create an exclusive and elite image through their design.
  2. Neobanks like Up Bank use card design to attract customers and promote social proof.
  3. Membership with neobanks signifies upward mobility in social class and financial stability.

Mehdeeka S3 Best Of

0 implied HN points • 11 Aug 21
  1. Season 3 of Mehdeeka is finished, with practical tips on writing an SEO pillar page.
  2. Providing actionable feedback is crucial for giving design feedback or evaluating design work.
  3. Understanding the differences between B2B and B2C landing pages can significantly impact copywriting.

How to write a pillar page for SEO

0 implied HN points • 04 Aug 21
  1. Start by focusing on long-tail search terms for better SEO results before moving on to competitive short-tail terms.
  2. Structural essentials for website content include titles, meta descriptions, author names, and URL slugs with keywords.
  3. When crafting content, include various media types, internal and external links, headings, and quotes for enrichment.
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Nuggets of information

0 implied HN points • 28 Jul 21
  1. Spaceship used scarcity and exclusivity to build a 40k waitlist and had a clear social media strategy.
  2. Adobe's successful webinar strategies included using many slides to keep energy high and offering unique swag giveaways.
  3. Last week's issue on clickbait subject lines was neither clickbait nor an A/B test, and Substack doesn't allow A/B tests.

Number 1 channel(s) for lead generation

0 implied HN points • 14 Jul 21
  1. Facebook ads were highly effective for targeting B2B leads in specific employee brackets
  2. Running conferences and events can be a successful lead generation strategy, especially for SaaS businesses
  3. Google search ads, especially for brand searches, were a major lead generation channel for Perkbox UK

Product marketing

0 implied HN points • 07 Jul 21
  1. Product marketing involves crafting the messaging and positioning of a product, ensuring consistency in communication across teams.
  2. To find a value proposition, ask why someone would use the product and express the value creatively.
  3. In product marketing, it's important to prioritize and set deadlines to prevent overwhelm from multiple stakeholders.

Some light Friday reading

0 implied HN points • 02 Jul 21
  1. Australian rock artists Gang of Youths promoted new music with a unique phone call campaign.
  2. A German photographer built waves out of sticks as a covid project.
  3. IKEA furniture has pieces that have become highly collectible over the years.

What makes a good landing page

0 implied HN points • 23 Jun 21
  1. A good landing page should have essential components like header, sub-copy, images, logos, and a clear call-to-action.
  2. Avoid overwhelming landing pages with unnecessary content; focus on guiding visitors towards specific actions.
  3. Tailor landing pages based on campaign goals and audience needs, ensuring relevance and alignment with messaging.

Email marketing

0 implied HN points • 16 Jun 21
  1. In B2B marketing, focus on non-traditional point scoring and measuring intention.
  2. Emails should provide genuine value by offering practical, product-related content for free.
  3. For effective email marketing, ensure that each part of the email serves its specific purpose.

How to build a content strategy

0 implied HN points • 09 Jun 21
  1. Content strategy involves more than just regular blog posts, it should cater to specific audiences like customers, prospects, and for SEO.
  2. For customers, focus on answering their repeated questions and creating helpful resources, including written and video formats.
  3. When creating content for SEO, make it enjoyable while also emphasizing the need for users to explore more of your site to reduce bounce rates.

Friday links

0 implied HN points • 21 May 21
  1. Links shared in this post are for staying updated and passing time.
  2. Reading others' work before publishing is crucial, as highlighted in an interview.
  3. New default fonts by Microsoft and a cafe interior inspired by a donut are interesting design concepts.
  4. creative ads from companies showing life post-covid give a perspective on global situations.

Season 3: Episode 0

0 implied HN points • 19 May 21
  1. Season 3 of Mehdeeka introduces new interview format with marketers sharing their answers to a single question.
  2. A submissions form is available for marketers to participate in the 1-question interviews.
  3. Weekly links in Mehdeeka will be limited to 5, with additional link-only emails on Fridays for extra content.

Q1 Mehdeeka wrap

0 implied HN points • 14 Apr 21
  1. Taking breaks is important for rejuvenation and productivity.
  2. Find ways to optimize your product for marketing opportunities like in-product promotions and creating virality.
  3. Consider unique strategies for branding and marketing, such as Peloton's internal brand guidelines.

Using status as a customer acquisition message

0 implied HN points • 07 Apr 21
  1. Scarcity sells - Creating a sense of exclusivity can be a powerful tool for attracting customers.
  2. Storytelling matters - Crafting a compelling narrative around your product can resonate with customers more than focusing on technical details.
  3. Status symbols work - Leveraging the concept of status and prestige can be effective in marketing, whether in financial services or other industries.

TransferWise > Wise; more fintech!

0 implied HN points • 23 Mar 21
  1. TransferWise rebranded to Wise to encompass a broader range of financial services.
  2. The rebranding process involved careful customer communication and logistical changes across various platforms.
  3. Working in the financial industry involves unique challenges such as regulatory compliance and advocating for transparency.

Marketing at an intersection: fintech x non-profit

0 implied HN points • 16 Mar 21
  1. Fintech Australia uses organic marketing due to limited resources and a strong membership base.
  2. They engage with their audience through various platforms and initiatives to promote industry growth.
  3. Marketing within the non-profit sector involves building influence, attracting partners, and navigating regulations.

Fintech marketing with CMO of Hay

0 implied HN points • 09 Mar 21
  1. Marketing in the fintech industry focuses on building trust with consumers due to the complexity of financial products and services.
  2. Exciting marketing campaigns in fintech involve creativity that focuses on the human experience and real change.
  3. Hay invests heavily in tech and people, growth, and brand activities for both B2C and B2B marketing.

Tips for DIYing your video/audio

0 implied HN points • 02 Mar 21
  1. Invest in a good quality lapel mic for better audio in videos.
  2. Create a soundproof recording environment for better audio recording.
  3. Edit videos in a professional software, consider hiring a local professional for high-quality results.

Fine art concepts applied to Facebook ads

0 implied HN points • 16 Feb 21
  1. Pay attention to the composition of your Facebook ads like you would in fine art.
  2. Consider eye movement in your ads to guide viewers' attention effectively.
  3. Set restrictions in design elements to maintain balance and avoid overwhelming visuals.

Hot tips for product marketers

0 implied HN points • 09 Feb 21
  1. The most important part of product marketing is talking to customers who chose not to buy your product.
  2. When interviewing, let the interviewee speak, be okay with silence, and circle back if needed.
  3. Build a bank of stock standard copy for product assets to make copywriting easier.

Product marketing from a Salesforce product marketer

0 implied HN points • 02 Feb 21
  1. Product Marketing is responsible for bringing the product strategy to life across different teams like sales, customer support, and marketing.
  2. Product Marketers prioritize generating marketing pipeline or closing deals, managing workload through prioritization and collaboration.
  3. Product Marketing focuses on creating assets that align with the product strategy and customer needs, different from lead generation content.

Product marketing notes from a product manager

0 implied HN points • 26 Jan 21
  1. Product managers and product marketers should have a close and collaborative relationship for successful product development.
  2. Product marketers should focus on providing clear communication, consistent messaging, and guiding customer acquisition strategies.
  3. Product managers and marketers should prioritize long-term value creation for customers and the business over short-term gains.

Managing communities & Burger King's rebrand

0 implied HN points • 18 Jan 21
  1. Community management involves more than just social media and requires clear definitions and boundaries for effective work.
  2. Being a great community manager means being open, vulnerable, and authentic in all contexts.
  3. Burger King successfully executed a rebrand project with cohesion and coverage across all assets.

New year, new marketing stuff!

0 implied HN points • 12 Jan 21
  1. The author's theme for the new year is 'selfish' focusing on professional goals and confidence.
  2. The newsletter will have a 3 part mini series on product marketing in February.
  3. The issue mentions good reading recommendations like Anne Helen Peterson's substack and 2020's best book covers.

How to align sales & marketing

0 implied HN points • 08 Dec 20
  1. Have sales and marketing report to the same person for better alignment.
  2. Run regular feedback sessions between sales and marketing teams.
  3. Create a playbook of marketing tactics to help sales team and build relationships.