Mehdeeka

Mehdeeka focuses on B2B tech marketing strategies for small teams and solo marketers, covering practical aspects such as pricing, copywriting, website projects, customer reviews, landing pages, rebranding, VC funding insights, content strategies, security marketing, influencer marketing, SEO, loyalty programs, sales enablement, and working with designers.

Marketing Strategies B2B Tech Website Development Copywriting Pricing Strategies Customer Engagement Branding and Rebranding Funding and Investment Content Creation SEO Sales Enablement Design Collaboration

The hottest Substack posts of Mehdeeka

And their main takeaways

Managing communities & Burger King's rebrand

0 implied HN points • 18 Jan 21
  1. Community management involves more than just social media and requires clear definitions and boundaries for effective work.
  2. Being a great community manager means being open, vulnerable, and authentic in all contexts.
  3. Burger King successfully executed a rebrand project with cohesion and coverage across all assets.

New year, new marketing stuff!

0 implied HN points • 12 Jan 21
  1. The author's theme for the new year is 'selfish' focusing on professional goals and confidence.
  2. The newsletter will have a 3 part mini series on product marketing in February.
  3. The issue mentions good reading recommendations like Anne Helen Peterson's substack and 2020's best book covers.

How to align sales & marketing

0 implied HN points • 08 Dec 20
  1. Have sales and marketing report to the same person for better alignment.
  2. Run regular feedback sessions between sales and marketing teams.
  3. Create a playbook of marketing tactics to help sales team and build relationships.

el finale - media journalism with Ed Pollitt

0 implied HN points • 24 Nov 20
  1. The media industry stands out due to its creativity and broad reach, crossing into tech, economics, and law.
  2. Burger King is an example of a brand excelling in marketing by pushing boundaries and using creative campaigns.
  3. Despite advancements in technology, voice technology is predicted to be the most impactful in changing advertising.

PR part 2: The award winning Harrison Polites

0 implied HN points • 17 Nov 20
  1. Identify newsworthy stories for PR based on client goals and industry focus.
  2. Communicate effectively with clients and offer alternatives when pitching stories to journalists.
  3. Understand the difference between marketing messaging and PR, and work closely with PR to capitalize on opportunities.
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New: 3 part topics

0 implied HN points • 10 Nov 20
  1. The newsletter will cover a single topic from three distinct perspectives in the next three issues.
  2. Tech journalism can cover first-time founders who may go on to make significant impacts globally.
  3. Startups should avoid making unsubstantiated claims and be prepared to answer questions when pitching to journalists.

I could really use your help

0 implied HN points • 03 Nov 20
  1. Mehdeeka is for solo marketers or small teams in B2B, SaaS, startup, and tech spaces.
  2. Consider updating stagnant documents during the summer slowdown.
  3. You can nominate yourself or someone else to be featured in the project.

Lessons from Disney's CEO

0 implied HN points • 27 Oct 20
  1. Identify your supporters, opponents, and swing voters, and focus on the swing voters.
  2. Focus on the future rather than dwelling on the past.
  3. Prioritize conveying your key messages clearly and repeatedly.

Global marketing + expanding to new markets

0 implied HN points • 20 Oct 20
  1. Before expanding globally, focus on building a strong foundation in your existing markets.
  2. Understand the unique characteristics of different markets for effective marketing strategies.
  3. Empathy, interpersonal skills, and cultural awareness are key for success in global marketing roles.

An interview with Vanessa Sammut

0 implied HN points • 06 Oct 20
  1. Balancing workload as a solo marketer involves supporting team growth and stepping out of comfort zone.
  2. Outsourcing tasks can be necessary when team capacity is exceeded, but internal skills should be refined.
  3. Content marketing's effectiveness lies in understanding audience needs, core values, and using diverse formats, tactics, and inspirations.

Recycling your marketing leads

0 implied HN points • 30 Sep 20
  1. Recycling leads can help reduce costs and increase conversions.
  2. Create authentic and empathetic emails to re-engage recycled leads.
  3. Consider using text message campaigns for high engagement and cost effectiveness.

Why social media & PR matters

0 implied HN points • 09 Sep 20
  1. Share of voice is as important as market share in driving growth.
  2. Investing in your share of voice requires both quality and quantity.
  3. Growing an audience through social media and PR requires time, effort, and budget.

Price point V marketing strategy

0 implied HN points • 02 Sep 20
  1. B2B SaaS marketing strategies vary based on price points per month.
  2. Marketing tactics differ for different price ranges ($10, $100, $1,000, $10,000 per month).
  3. For higher price points like $10,000/month, marketing efforts need to be highly targeted and include strategies like ABM, conferences, OOH marketing, paid media, and whitepapers.

B2B marketing for solo marketers

0 implied HN points • 24 Aug 20
  1. Mehdeeka is a seasonal B2B marketing newsletter for small teams.
  2. It provides practical tips and interviews with Australian marketers.
  3. Regular content and issues, with breaks between seasons.

My dog co-wrote this issue on guerilla marketing

0 implied HN points • 28 Feb 24
💼 Business Marketing Advertising Entrepreneurship Small business Startups
  1. Guerilla marketing involves unconventional and attention-grabbing marketing tactics, like pavement ads or driving trucks with displays.
  2. Brands can measure the success of guerilla campaigns through tracking direct interactions, impressions, and creating unique webpages for traffic analysis.
  3. Guerilla marketing can be a cost-effective and creative channel for B2B brands to explore, especially for startups looking to disrupt or increase visibility.

You know what really shits me

0 implied HN points • 12 Apr 23
💼 Business Marketing SEO Brand Strategy Content Strategy
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.

Bottom line, up top

0 implied HN points • 10 May 23
🎨 Art & Illustration Design Creativity Marketing Writing Content
  1. Content design involves designing content for effective communication based on defined user needs.
  2. Efficiency in writing, such as getting to the point quickly, is crucial for engaging content.
  3. Consideration of accessibility and inclusivity in content creation is vital for ensuring all users can benefit from the information.

Battle of the band branding

0 implied HN points • 28 Sep 23
🎨 Art & Illustration Design Branding Marketing Identity Creativity
  1. Rebrands in the tech industry are significant projects that involve various opinions and risks.
  2. Musicians tend to have a more fluid approach to branding, often changing their visual identity between releases.
  3. Brands in various industries, including tech, can learn from the music industry to be more flexible and creative in their branding.

Where UX and marketing cross over

0 implied HN points • 07 Jun 23
🕹 Technology UX Marketing Web Design User Experience
  1. When making changes to website navigation, consider the impact on user experience and accessibility.
  2. Menu design options include basic lists, simple drop downs, mega menus, and full-screen menus.
  3. The complexity of a menu can affect conversion rates, with smaller menus potentially leading to a better CR.

5 emotions for B2B marketing

0 implied HN points • 13 Oct 20
  1. Emphasize the reliability and safety of your product to potential customers
  2. Build partnerships with customers and offer continued support
  3. Evoke feelings of leadership and prestige in customers to appeal to their ego

Communication skills

0 implied HN points • 08 Feb 22
  1. Communication skills are essential for conveying messages effectively
  2. Understanding communication preferences can enhance interactions
  3. Using power phrases can help navigate difficult conversations

Do clickbait subject lines work?

0 implied HN points • 21 Jul 21
  1. Funny subject lines may increase email open rates.
  2. Corporate subject lines may lead to higher click-through and redemption rates.
  3. Audiences can vary in their response to different types of subject lines.

So long, farewell

0 implied HN points • 15 Dec 20
  1. Mehdeeka focuses on B2B, SaaS, startup, and tech spaces
  2. Different B2B marketing strategies at various price points are highlighted
  3. Valuable insights from interviews with experts in marketing and branding

Sales enablement

0 implied HN points • 01 Dec 20
  1. Sales enablement involves creating assets for sales, providing training, and collaborating with product, marketing, and sales teams.
  2. Segmenting marketing tasks like product marketing and sales enablement helps in prioritizing and ensuring follow-up.
  3. Defining roles clearly and helping sales teams utilize marketing work can improve relationships between sales and marketing.

Best of the best

0 implied HN points • 21 Apr 21
  1. Mehdeeka covers B2B, SaaS, and startup/tech marketing with a focus on in-product opportunities.
  2. Different emotions can be used in B2B sales messaging to create effective communication.
  3. Aligning sales and marketing teams can lead to a notable impact on performance.

Goal setting and proving your worth

0 implied HN points • 08 Mar 22
  1. Align your marketing work with other business goals for timeliness and effectiveness.
  2. In goal setting, consider using OKRs for flexibility and measurability.
  3. If unsure how marketing can contribute to other teams, run interviews to identify their pain points.

Lead generation

0 implied HN points • 15 Feb 22
  1. Lead generation is an ongoing experiment with different types of leads from various campaigns.
  2. Follow through on events involves collecting quality leads, avoiding outdated brochures, and having a well-planned post-event follow-up.
  3. Tracking and using UTMs are crucial for understanding lead generation success, ensuring proper website standards, and enabling effective communication with leads.

Internal marketing initiatives

0 implied HN points • 01 Feb 22
  1. Internal marketing initiatives can have a big impact on the business.
  2. Utilize resources like influencers and internal research sessions for marketing purposes.
  3. Create structured approaches like Cuddle Club and Company Influencers to enhance marketing efforts.

Customer success and engagement continued

0 implied HN points • 18 Jan 22
  1. Create engaging and simple resources like calendars to boost customer engagement.
  2. Start preparing for contract renewals well in advance to ensure customer retention.
  3. Consider redirecting your marketing career towards customer engagement for deeper customer relationships.

Customer success & customer engagement marketing

0 implied HN points • 11 Jan 22
  1. Customer success is crucial in a SaaS business for long-term profitability.
  2. Marketing can support customer success through campaigns like onboarding, referrals, and product education.
  3. A successful customer newsletter should focus on customer impact, engagement resources, and community highlights.

A reminder of what Mehdeeka is!

0 implied HN points • 10 Jan 22
  1. Mehdeeka is a weekly newsletter focused on Australian B2B SaaS marketing
  2. The final season will cover topics like customer success, sales, and communication skills
  3. The creator is wrapping up due to losing motivation and not planning to do more work outside their day job

What Meta means for marketers

0 implied HN points • 01 Nov 21
  1. Recent events have prompted a critical discussion about Facebook and Instagram as platforms.
  2. Performance advertising on platforms like Facebook may be questionable, with AI potentially taking credit for pre-existing purchase intentions.
  3. Investing digital ad funds in diverse, hard-to-measure channels beyond just social media platforms can be beneficial.

My marketing spend ROI tracking template

0 implied HN points • 27 Oct 21
  1. Creating a detailed monthly marketing spend ROI tracking template can help save time and provide a holistic view of metrics.
  2. Include specific sections in the template for different stages of the funnel like leads, MQLs, demos, opportunities, and ROI calculations for better analysis.
  3. Maintaining a structured sheet organized by month can help monitor ROI trends over time and optimize marketing strategies.