The hottest Activation Substack posts right now

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Dirty dozen of PLG B2B SaaS health metrics with benchmarks

Elena's Growth Scoop • 1179 implied HN points • 07 Apr 23

💼 Business Metrics Growth Acquisition Activation Engagement Monetization

Revenue is an outcome, not a metric for future prediction.
Metrics in B2B PLG fall under four growth levers: acquire, activate, engage, monetize.
Key metrics in B2B PLG include prospecting traffic, new teams, activation rates, engagement levels, and monetization benchmarks.

I'd Segment That...

Elena's Growth Scoop • 668 implied HN points • 27 Feb 23

💼 Business Onboarding Activation Personalization

Profile your customers during onboarding in B2B PLG to understand who they are and what they want.
Asking profiling questions during activation can actually increase activation rates by giving users a sense of progress.
Segmentation based on monetization can help understand user base health and inform product personalization.

Everyone is a CDP now

timo's substack • 157 implied HN points • 27 Nov 23

🕹 Technology Data Platforms Analytics Activation Integration

The concept of a Customer Data Platform (CDP) is evolving with a focus on defining its functionality more clearly.
There is a trend towards composable CDP solutions, allowing for flexibility but also potential complexity.
The key value of a CDP lies in activation - using customer data to create targeted audiences for more efficient marketing strategies.

Your guide to SaaS product metrics

Kyle Poyar’s Growth Unhinged • 331 implied HN points • 19 Jul 23

💼 Business SaaS Metrics Marketing Product-led growth Activation

Benchmarks are crucial for understanding SaaS product metrics and identifying roadblocks.
Marketing is a key challenge for PLG, requiring low-cost and scalable channels.
TikTok is an emerging acquisition channel, with potential for viral discoverability.

massgrave.dev

Barn Lab • 0 implied HN points • 31 Jul 23

🕹 Technology Software Activation Piracy Microsoft Tools

You can download Windows for free from Microsoft and install it without a key, but a watermark may appear after some time.
Legitimate options to remove the watermark include purchasing an activation key from Kinguin or transferring an old activation key from Windows 7 onwards.
There are legal ways to activate Windows using HWID, KMS activation methods, or MAS Scripts available from massgrave.dev.

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