Taylor Lorenz's Newsletter • 776 implied HN points • 20 Mar 26
- Celebrity clone conspiracy theories have come back and spread fast after public appearances, targeting well-known figures and echoing older rumors about lookalikes.
- Online communities use crowdsourced sleuthing and AI-driven image analysis to spot and amplify tiny anomalies, which makes the theories seem like real investigations.
- Platform algorithms, visual uncertainty, and growing mistrust of institutions let these ideas keep spreading and sticking around even when the person denies it.