Venture Prose • 0 implied HN points • 13 Apr 16
- Liquidity is crucial: Offer a lot of relevant results, qualified supply that's quickly filterable, and a seamless end-to-end process to avoid disappointing customers.
- Supply is key: More supply leads to more demand, better conversions, retention, and word of mouth. Insufficient supply can lead to marketplace failure.
- Concentration matters: Focus your marketing efforts to consolidate demand, aiming for a tipping point where growth becomes exponential. Once saturated, shift focus to customer success.