The hottest Publicity Substack posts right now

The book 'The Road to Hell' examines the concept of purpose in marketing and business ethics, arguing that it often leads to bad outcomes for society.
Historical events like financial crises, political u-turns, protests, and corporate actions are used to illustrate how the idea of 'purpose' has influenced business and marketing over the years.
The author makes a case for a different approach in marketing and business that values creativity, cognitive empathy, humor, humility, and humanity over the concept of 'purpose'.

A new podcast called 'The Machine Sessions' will feature conversations about the author's upcoming book. Each episode will be released every Tuesday until the book comes out.
There are special offers for subscribers who pre-order the book, including access to an online event and discounts on writing courses.
The author thanks his readers for their support, explaining that the book's ideas were developed through his writing on this platform over the past five years.

Many influential figures in the music industry operate without much public scrutiny.
Individuals in roles like publicists and artist managers tend to stay behind the scenes.
Music journalists have to promote themselves as independent brands to survive in the industry.

Authors can now connect directly with their readers through platforms like Substack and TikTok, making it easier to build an audience.
The book market is very competitive since there are more books published each year, but there are also new opportunities like podcasts for authors to promote their work.
Key strategies for selling books include choosing the right cover, working with influencers, and using targeted advertising, especially on Amazon.

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