Jakob Nielsen on UX • 11 implied HN points • 11 Dec 25
- AI video technology made big leaps—better avatars, movement, and native audio—but it still struggles with longer, coherent storytelling because clips are short and audio, voice, and motion aren’t yet consistently coordinated.
- AI is reshaping creative work and UX by automating many UI tasks and enabling highly personalized content, which pushes designers toward higher-level roles like orchestrating experiences and guiding AI outputs.
- Creators need to adapt by focusing on real engagement metrics (like retention, not just clicks), ensuring character and audio consistency, and building human skills such as judgment and persuasion to work effectively with AI.