12challenges • 171 implied HN points • 19 Feb 25
- The publication '12 Challenges' has been rebranded to 'Directing Attention', aiming to create fun content about technology. It focuses on making tech exciting and offers a fresh perspective on the industry.
- The plan includes three types of content: playful tech analysis, satire, and interactive mini-sites. The writer plans to start by focusing on satire to quickly build an audience.
- A new website for 'Attention' is being created for maximum creative control, allowing for unique and interactive article presentations. This will help surprise and engage readers in new ways.