A16Z GAMES β’ 199 implied HN points β’ 09 Apr 24
- One of the biggest challenges for game developers is working with content creators to market their games effectively. It's important to find creators that resonate with your game and engage with them early on.
- Each content creator is unique, so it's crucial to tailor your approach to match their audience and content style. Understand their goals and create experiences that align with them.
- Building long-term relationships with content creators requires kindness, respect, and genuine engagement. Treat them well, consider their needs, and value the relationship beyond short-term marketing gains.