The hottest Apparel Substack posts right now

Cosmetics and clothing serve different purposes: want vs need.
Clothing is a separate layer, cosmetics interact with the body.
Cosmetic manipulation affects identity, health, and connection more than clothing.

The idea for Bayard Bay started with a genuine desire to improve golf apparel, focusing on what real female golfers need, rather than just starting a business for profit.
The process of creating the product involved a lot of trial and error, especially with manufacturing, to ensure features like the back pocket for yardage books were just right.
As Bayard Bay launches, it relies on word of mouth and team deals to grow, aiming to meet the needs of female golfers through functional and stylish designs.

A medical apparel seller has filed for bankruptcy due to various financial challenges and changes in the industry.
The restructuring process involves equitizing first lien debt and securing a DIP financing with interesting features.
The bankruptcy filing of Terraform Labs Pte. Ltd., known for the failed stablecoin Terra USD, has led to ongoing legal proceedings and the company's intent to continue its business plan.

Chip Wilson pioneered the athleisure industry by solving clothing problems like the 'camel-toe issue'.
Lululemon's success came from addressing the need for functional and fashionable female athletic apparel.
Wilson's focus on vertical retailing and product innovation led to Lululemon's growth in the athleisure market, including solving unique design problems like the 'ball-crushing' issue with the ABC pants.

Y-3 and Real Madrid collaborated on a stunning travel collection featuring monochromatic colors and soft sporting fabrics.
The Matchwear Collection includes a stylish purple 4th kit paying homage to Real Madrid's identity, along with fanwear items like hoodies, bags, and caps.
The collaboration offers not just apparel but also special edition Predator boots and Goalkeeper gloves that are considered works of art in the football world.

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Nike lost top athletes Messi and Curry due to corporate incompetence.
Nike prioritizes marketing superhuman aesthetics over regular person looks.
Lesson: Extraordinary skills and unshakeable wills matter more than fitting a brand's archetype.

Inter Miami and BAPE have collaborated to create a collection of sporty and versatile pieces.
The BAPE x Inter Miami collection will be limited to specific markets, potentially leading to items being resold.
The collaboration includes a range of apparel like hoodies, T-shirts, and caps and will be primarily available in the US and East Asian markets with a release date set for August 19th.