The hottest Customer Substack posts right now

Treat every project as a hypothesis by writing down the bet — who the customer is, what problem you solve, your approach, and how you’re different. Making the claim explicit lets you test it instead of polishing forever.
Start with a precisely named customer and the single problem that matters to them, not vague broad audiences. If you can be your own customer, it makes clarity and testing much easier.
Run small, fast experiments (landing pages, free offers, communities) to get early signals like clicks and sign‑ups instead of building long before you know it works. Build meaningful product differentiation from the start, not just marketing around a generic offering.

Start selling early and learn by doing — every no is useful feedback, so write down what you hear and iterate on the product.
Know who the buyer really is and price to match them — the kids wanted the toy but the parents had the money, so meet the payer where they are and be willing to adjust price.
Small, practical details matter: pick the right time and place, use social proof, have cash/payment options, be friendly, and sometimes a kid’s pitch works better than an adult’s.

Flywheels focus on attracting customers with value, engagement, and community.
Marketing funnels push customers down a linear path, while flywheels put customers at the center to drive organic growth.
Superconsumers are key in fueling the positive feedback loop of a marketing flywheel.

Identify your ideal customer profile (ICP) well. Look at signals like company growth and tech usage so you know who to target.
Use different marketing strategies together, like emails and social media, to reach your best customers effectively. It's better than just hoping your ads will land on the right people.
Keep track of how potential customers interact with your business, like signing up for newsletters or attending events. These actions show they are interested and can help guide your follow-up efforts.

Sending emails when new users join a team can boost product adoption. This simple tactic keeps everyone in the loop and encourages others to use the product.
Seeing teammates use a product creates a sense of urgency to adopt it. People want to stay connected and not fall behind their colleagues.
This approach uses social proof, which is when people do something because they see others doing it. It's a powerful way to motivate users to engage with a product.

Get a weekly roundup of the best Substack posts, by hacker news affinity: