Category Pirates $20 / month

Category Pirates specializes in category design, offering insights into creating and dominating market categories. It focuses on marketing strategies, resilience, simplicity in product design, leveraging outcomes, and understanding market potential. It also explores practical tools including AI for innovation and emphasizes customer-centric approaches for business growth.

Category Design Marketing Strategies Business Growth Product Design Market Analysis Customer Engagement Innovation and Experimentation

The hottest Substack posts of Category Pirates

And their main takeaways

The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)

648 implied HN points • 29 Jan 24

🚌 Education Learning Techniques Media Literacy

Critical reading involves moving from reactive to reflective thinking.
Content consumption often leads to snap judgments based on past experiences.
Four core lenses - facts, filters, feelings, forecasts - are crucial for critical reading.

The Best of Category Pirates 2023

845 implied HN points • 08 Jan 24

💼 Business Marketing Category Design Entrepreneurship Consumer behavior

Category Pirates focuses on creating and dominating new markets through radical ideas in mini-books.
In 2023, they covered topics like category strategy, marketing, and personal category design.
They plan to launch more educational content and courses, including a book on leveraging Creator Capital.

Open Letter From Pirate Cole: On To Another Chapter!

2162 implied HN points • 26 Jun 23

💼 Business Team Books Newsletter Success Transition

Pirate Cole is leaving and a new pirate, Kat, is joining the Business Writing Band.
Category Pirates team created many books and established a popular business newsletter.
Despite stepping down, Pirate Cole will always support and be a fan of Category Pirates.

The Power of Outcomes

707 implied HN points • 09 Oct 23

💼 Business Management Value Creation Professional development Entrepreneurship Consulting

As Category Designers, we get paid for outcomes, not for doing a 'good job.'
Understand the power of the outcomes you have delivered in your career to realize your unique Category Superpower.
Leverage outcomes for personal and professional agency to communicate your value effectively and be paid what you're worth.

Radical Resilience: How To Be Mission-Driven When The Odds Are Against You

1198 implied HN points • 10 Jul 23

🚌 Education Resilience Healthcare

Develop radical resilience to bring about a different future
Commitment to a higher purpose helps overcome challenges
Hold fast in the face of adversity to design a new category

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Bought our 22 Laws book? Get the AI Worksheet FREE

687 implied HN points • 24 Jul 23

💼 Business Books Marketing AI Publishing

Reply to the email with proof of book purchase to get the AI Worksheet for free.
The 22 Laws of Category Design book has been successful, being used by major companies.
The AI Worksheet was created using the DALL-E AI tool for innovation and experimentation.

The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers

707 implied HN points • 12 Jun 23

💼 Business Marketing Community AI Data

Flywheels focus on attracting customers with value, engagement, and community.
Marketing funnels push customers down a linear path, while flywheels put customers at the center to drive organic growth.
Superconsumers are key in fueling the positive feedback loop of a marketing flywheel.

Simplicity Is Velocity

805 implied HN points • 09 May 23

💼 Business Design Product Development Consumer behavior

Simplicity is key for creating successful products and categories.
Complexity can lead to product failure as consumers prefer simplicity.
Simplicity can drive company growth by expanding the market potential.

Do I Keep My Category A Secret Pre-Lightning Strike?

668 implied HN points • 17 May 23

💼 Business Marketing Entrepreneurship Strategy Community Building Competition

Keeping your category or product a secret is rarely the best strategy.
Engage your Superconsumers before a Lightning Strike for momentum.
Standing out and building thought leadership is more important than secrecy.

The 3 Marketing Metrics To Rule Them All [Part 1]

530 implied HN points • 27 Feb 23

💼 Business Marketing Revenue Success Innovation Strategy

Marketing that does not produce revenue is called arts and crafts.
Honing focus and adopting a different marketing mindset is important for category creators.
Understanding what metrics matter, why results matter, and what made legendary marketers successful are crucial for driving maximum marketing outcomes.

The 3 Marketing Metrics To Rule Them All [Part 3]

471 implied HN points • 10 Apr 23

💼 Business Marketing Investment Business Growth Market cap Category Design

Driving market capitalization for a growth company involves getting people to understand category potential.
Marketing grounded in Category Design helps create economic conditions for a company to win by creating new market categories.
Investors bet on a company's future potential, not just past performance, which relies heavily on understanding and driving the size and growth of its category.

The Category Science Of Category Pirates

452 implied HN points • 15 Mar 23

💼 Business Data Analysis Customer Experience Content creation Marketing Strategy Book Publishing

Category Science uses broader and weirder data analysis for business growth.
Understanding customer outcomes drives the Net Promoter Score and business decisions.
Top-performing content aligns with factors like hyper-targeted audience, clear outcomes, frameworks, practical applications, and effective marketing.

Eric Yuan: The Rise Of Zoom

373 implied HN points • 13 Feb 23

💼 Business Entrepreneurship Technology Innovation Category Design Leadership

Eric Yuan, founder of Zoom, had a vision to make the world a better place through seamless communication.
Yuan's category design philosophy focused on prioritizing customer happiness and building a product that customers truly love.
Zoom's success in dominating the video conferencing market was attributed to Yuan's vision, tenacity, and focus on end-user satisfaction.

The 3 Marketing Metrics To Rule Them All [Part 2]

255 implied HN points • 27 Mar 23

💼 Business Marketing Branding Revenue

In marketing, prioritize metrics like revenue, category potential, and market cap.
Category potential is crucial for future growth and success in marketing.
Creating demand and focusing on category potential can make your brand a Category King or Queen.

Sizing The Category Prize

255 implied HN points • 24 Apr 23

💼 Business Market Analysis Category Design Market Growth Valuation

When exploring a new category, focus on its potential future size, not just its past or present size.
Conducting a 'Size of Prize' analysis is crucial for understanding market potential and driving growth.
Running this analysis adds credibility, clarity, conviction, and accelerates outcomes, leading to increased market cap growth.

You're Invited: How to Frame, Name, & Claim a Category FREE Webinar

176 implied HN points • 15 Jun 23

💼 Business Category Design Webinar Workshop Market Strategy Book launch

Join a free webinar on how to Frame, Name, & Claim a Category on June 22, 2023.
Get practical tools and insights to create, dominate, and redefine markets through category design.
Receive an AI Worksheet as a bonus for attending the webinar, helping you apply category design principles effectively.