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18 Nov 22
The Best Product Doesn’t Always Win, Except When It Follows This Category Design Principle
Designing a perfect product is not the path to exponential success.
11 Nov 22
Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)
Anything in the middle feels like something for no one.
09 Nov 22
Why All Category Kings Build For A Small, Weird Bunch Of People
Your Superconsumers can help point to breakthrough ideas hiding in plain sight.
21 Nov 22
The Digital Creation Game: Exiting The Analog World Of Competition And Entering The Digital World Of Infinite Creation
How to ascend to new levels of agency, freedom, and financial abundance.
16 Nov 22
How 3 Category Kings Of Coffee Used Languaging To Claim Their Niche
See examples of the specific category, niche, POV, and messaging.
14 Nov 22
Martin Cooper: The Purpose Of Technology
The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All
23 Nov 22
Why The Best Business Model Doesn’t Always Win
“How you make your money” must be different than how other people make their money.