Category Pirates $20 / month

Category Pirates specializes in category design, offering insights into creating and dominating market categories. It focuses on marketing strategies, resilience, simplicity in product design, leveraging outcomes, and understanding market potential. It also explores practical tools including AI for innovation and emphasizes customer-centric approaches for business growth.

Category Design Marketing Strategies Business Growth Product Design Market Analysis Customer Engagement Innovation and Experimentation

The hottest Substack posts of Category Pirates

And their main takeaways
Get a weekly roundup of the best Substack posts, by hacker news affinity:
471 implied HN points 10 Apr 23
  1. Driving market capitalization for a growth company involves getting people to understand category potential.
  2. Marketing grounded in Category Design helps create economic conditions for a company to win by creating new market categories.
  3. Investors bet on a company's future potential, not just past performance, which relies heavily on understanding and driving the size and growth of its category.
373 implied HN points 13 Feb 23
  1. Eric Yuan, founder of Zoom, had a vision to make the world a better place through seamless communication.
  2. Yuan's category design philosophy focused on prioritizing customer happiness and building a product that customers truly love.
  3. Zoom's success in dominating the video conferencing market was attributed to Yuan's vision, tenacity, and focus on end-user satisfaction.
255 implied HN points 24 Apr 23
  1. When exploring a new category, focus on its potential future size, not just its past or present size.
  2. Conducting a 'Size of Prize' analysis is crucial for understanding market potential and driving growth.
  3. Running this analysis adds credibility, clarity, conviction, and accelerates outcomes, leading to increased market cap growth.