The Kahneman Bot • 0 implied HN points • 13 Feb 23
- Product squads in tech actively use psychology and behavior science tactics like personalization and defaults to drive metrics.
- Top nudges used today include personalization, timely prompts, defaults, and social norms, while scarcity and commitment devices are less common.
- Personalization and defaults are perceived as the most effective techniques for driving metrics in tech products, with defaults being notably effective in behavioral science.