The hottest Digital marketing Substack posts right now

Gaming can explore important topics like sex, feminism, and mental illness through interactive experiences.
Revisiting the evolution of website Digg highlights how the web has grown and changed over time.
Pranking someone by manipulating Facebook's targeted ads can lead to some amusing results.

When starting a business, focus on solving a real problem for clients instead of letting technology dictate the solution.
Validate your business idea by engaging with potential customers and seeking their feedback early on to avoid wasting time and resources.
Learn from early failures and pivot to new ideas based on real-world feedback to increase chances of success in future startup attempts.

The TBC Insider 4/9 Digest is now moving to 1x a week and starting a WhatsApp group based on user feedback.
Qdama, a fast-growing grocery chain backed by JD, is gaining attention for its unique discount policy and entry into the CGB market.
The update on J&T Logistics, a key player in Chinese ecommerce, raising a substantial round of $1.8Bn signifies good news for the logistics sector.

Council-run newspapers are doing well with high circulation numbers. Some local papers have seen significant increases in readership recently.
Many public relations leaders are hesitant to use AI tools, with some stating they will never adopt them. This reflects ongoing concerns about ethics and copyright in the industry.
Twitter is struggling with performance and user engagement while other platforms like LinkedIn are growing. More users are moving towards platforms like Facebook, Instagram, and TikTok.

More people care about local news than international events. Local stories seem more relevant and trustworthy to the community.
ITV has launched a new streaming service, ITVX, which focuses heavily on news content. This is a shift that adds more journalism jobs and provides unique video packages.
AI tools are becoming easier to use, like a free add-on for Google Sheets that lets anyone create machine learning models. This opens the door for more people to work with AI without needing special skills.

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Pop-ups are annoying and most users have developed 'pop-up fatigue', which makes them ignore these interruptions. It's frustrating when software we pay for still uses this old tactic.
The concept of a 'user assistant' would replace annoying pop-ups. It would help users based on their needs and intentions, making software easier and more pleasant to use.
As users expect better experiences, companies need to change how they design software. Innovations are needed to improve interactions between users and technology.

Mark Zuckerberg is under pressure from many lawsuits and investigations about how his company handles user safety, but he's still making headlines with flamboyant summer videos. It feels like a disconnect from the serious issues he's facing.
There's ongoing work to gather data about social media's impact in countries like Poland, Kenya, and Somalia, aiming to understand users' experiences better. This could lead to important insights and improvements.
Research is being done into how to react to toxic political content online, focusing on counterspeech as a potential solution. This could help create a healthier online environment.

Phishing attacks increase during elections, targeting individuals and companies with fake requests and scams. Businesses need strong AI tools to detect these scams quickly.
Influencers are at higher risk during political events, so brands should provide them with cybersecurity training. This helps ensure they can protect their data and recognize threats.
Social media monitoring is essential as misinformation spreads easily during elections. Brands should invest in tools to track and respond to fake news effectively.