The hottest Digital marketing Substack posts right now

And their main takeaways
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Top Business Topics

Passing the Hat

The Commonplace • 809 implied HN points • 24 Jan 24
💼 Business Monetization Content creation Subscription Model Digital marketing
  1. The author aims to have a different approach to monetization by avoiding aggressive sales tactics and simply reminding readers about paid subscription options once a year.
  2. The author values creating a space free from excessive ads and calls to action, focusing more on providing quality content for readers.
  3. The author emphasizes that while money is appreciated, what truly matters to them is the readers enjoying and benefiting from their writing.

AI slashes ads by boosting intention (+ weekly update)

12challenges • 171 implied HN points • 09 Mar 24
🕹 Technology AI Advertising Data Innovation Digital marketing
  1. Our intentions can get diluted through different stages like Action and Input before resulting in something happening on a computer.
  2. The use of AI can boost intention by translating inputs into more aligned results and increasing confidence in actions.
  3. AI can help shrink the 'Crapgret Zone' where ads reside by improving intention alignment and reducing unintentional consumption of ads.

Even Diabetes Research Foundations Are Trying to Connect With Kids Through Roblox

Crossplay • 235 implied HN points • 30 Jan 24
🕹 Technology Gaming Online Communities Digital marketing Health tech
  1. JDRF used Roblox to create spaces for kids with type 1 diabetes to connect and learn about the condition.
  2. When trying to engage with a younger audience on platforms like Roblox, it's important to understand the platform and its audience well.
  3. Charity Walk Simulator in Roblox by JDRF incentivized players to walk and learn about diabetes, showing success with over 2,500 virtual bears given away in 24 hours.

Multilevel marketing mayhem

Conspirador Norteño • 41 implied HN points • 25 Feb 24
💼 Business Marketing Online business Digital marketing Entrepreneurship
  1. Be cautious of 'online businesses' that prompt you to set up websites with identical language and testimonials, often part of multilevel marketing schemes.
  2. Identical sales pitches on multiple websites can be easily found through internet searches, revealing potential interconnectedness.
  3. Participating in these schemes may lead to continuous spam emails, financial losses, and the risk of personal information being compromised.
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🧰 Steal My Content Distribution Machine

Cagri's Newsletter • 39 implied HN points • 09 Feb 24
🕹 Technology Content Distribution Automation SEO Digital marketing Tech Tools
  1. Automating content distribution can significantly boost visibility and reach for your articles.
  2. Utilizing tools like Google Indexing API, Omega Indexer, and platforms like Medium and social media can streamline the distribution process.
  3. Consistent visibility for content is key in the digital content realm, and automation can help achieve that efficiently.

معرفی چهار ابزار که هر تولید کننده محتوایی برای کسب درآمد لازم دارد

DiGiTalk Newsletter • 157 implied HN points • 03 Jul 23
💼 Business Content creation Monetization Digital marketing E-commerce
  1. Learn how tools like Canva, ChatGPT, Notion, and Gumroad can help content creators generate income.
  2. Success with these tools comes from understanding and utilizing their features effectively.
  3. Resources are available to help creators learn and make the most of these tools.

Let's buy some fake Chrome extension reviews

!important • 4 HN points • 04 Mar 24
🕹 Technology Internet Cybersecurity Marketplaces Web Development Digital marketing
  1. The battle against fake reviews is ongoing, and platforms should introduce friction to deter these fraudulent practices.
  2. Users rely on authentic reviews to make informed decisions, emphasizing the importance of reliable review systems.
  3. To combat fake reviews, platforms can encourage real user feedback, automatically filter untrustworthy reviews, and provide transparency about the reviewers.

How to market “marketing” internally

MKT1 Newsletter • 6 implied HN points • 12 Feb 24
💼 Business Marketing Digital marketing Team Collaboration
  1. Educating the rest of your company on marketing is crucial for success within a company's marketing team.
  2. Finding common ground with other teams, understanding target audience internally, and recognizing shared goals are key to effective internal marketing.
  3. Setting marketing goals and priorities, sharing them with the company, and establishing a process for handling ad hoc requests are essential for successful marketing outcomes within a company.

6 Reasons You Can’t Make Money Online Despite Your Hard Work

Content Strategy, Development, & Marketing Insights • 78 implied HN points • 06 Mar 23
💼 Business Online business Entrepreneurship Digital marketing Product Development
  1. Online business is not a get-rich-quick scheme; it requires hard work and commitment.
  2. Ensure your products or services add value to solve problems and make lives easier for clients.
  3. Build a mailing list, engage with clients, and collaborate with others to grow your online business effectively.

Reddit, AI, and advertising - the IDK IPO 🤷

Steven’s Substack • 2 HN points • 12 Mar 24
💼 Business Advertising AI Social media Digital marketing Investing
  1. Reddit's potential lies in its authenticity as a valuable source of information, positioning it to rival META, but its advertising products lag behind in user experience and return on ad spend.
  2. The development of AI and search capabilities can significantly benefit Reddit, but the company needs to navigate the challenges of maintaining user experience while pursuing revenue post-IPO.
  3. Advertising in the age of AI is evolving, requiring ads to provide valuable information like search results; Reddit's unique position as a source of true information can be leveraged to design smarter ads that complement user queries.

Don’t Sell Your Indie Business to Digital Ocean!

wentin’s newsletter • 39 implied HN points • 22 Feb 23
🕹 Technology Digital marketing Web Development
  1. Be cautious about selling your indie business to Digital Ocean as they may jeopardize the original content and brand identity.
  2. Digital Ocean's acquisition of blogs like Scotch.io and CSS Tricks has led to the removal of original content and broken redirects.
  3. Content creators are advised to be skeptical of selling their businesses to Digital Ocean to preserve their work and reputation.

Half of TikTok's Playtime Will Come from Long-Form Content Consumption

David’s Substack • 19 implied HN points • 28 Feb 23
🕹 Technology Social media Content creation Digital marketing User engagement
  1. Half of TikTok's playtime will come from long-form content consumption within 12-24 months.
  2. Creators and brands with over 10K followers should focus on creating long-form content to stay relevant.
  3. Longer-form content on TikTok helps build stronger audience relationships and improves chances of monetization.

#18: The little Indian internet corner of database sellers

Pea Bee • 3 HN points • 28 May 23
🕹 Technology Internet Digital marketing Information Security Data Privacy
  1. Data theft incidents in India involved large-scale theft of data from major companies like Facebook, Amazon, Big Basket, and others.
  2. Social media marketing experts in India were found selling personal user data of millions of Indians through Google Drive links.
  3. There is a widespread network of individuals reselling databases in India, with concerns about the security and confidentiality of personal information.

My first startup attempt

The Tech Bubble • 0 implied HN points • 01 Apr 24
💼 Business Startups Entrepreneurship Digital marketing Market research Tech Solutions
  1. When starting a business, focus on solving a real problem for clients instead of letting technology dictate the solution.
  2. Validate your business idea by engaging with potential customers and seeking their feedback early on to avoid wasting time and resources.
  3. Learn from early failures and pivot to new ideas based on real-world feedback to increase chances of success in future startup attempts.

Google Analytics or: How I learned to stop worrying and love the data

Mehdeeka • 0 implied HN points • 26 Apr 23
🕹 Technology Analytics Digital marketing Learning Tools Advertising
  1. Google Analytics has released GA4, bringing changes in data collection and reporting.
  2. To transition to GA4, marketers need to migrate before July 1, adjust event tracking, and set up Google Signals.
  3. Learning Google Analytics is approachable with free courses from Google and can help marketers make informed decisions.

The Journey of Bodybuilding.com to Black Box VR: Revolutionizing Fitness with Ryan Deluca

The Healthtech Initiative • 0 implied HN points • 21 Feb 24
🕹 Technology Fitness Entrepreneurship Virtual reality Digital marketing Innovation
  1. Ryan Deluca's journey from starting a business selling creatine to embracing digital marketing techniques and building Bodybuilding.com showcases the power of innovative thinking and entrepreneurship.
  2. Bodybuilding.com's success was attributed to a focus on transparent content marketing, community engagement through forums, and personalization with exercise guides and supplement reviews.
  3. Transitioning from Bodybuilding.com to Black Box VR, Ryan Deluca emphasizes the importance of innovation, creating unique products, and integrating new technologies like virtual reality to revolutionize the fitness industry.

Hosting Content on Facebook is about Ad Tracking

Joshua Gans' Newsletter • 0 implied HN points • 25 Mar 15
🕹 Technology Social media Advertising Digital marketing
  1. Facebook's decision to host news sites' content revolves around ad tracking, offering advertisers a more optimized experience across their network.
  2. The shift in news consumption towards bundled content rather than destination sites is impacting the digital advertising market.
  3. As Facebook expands its network, advertisers benefit from being able to track consumers and ensure a cohesive advertising experience, potentially leading to increased ad revenue.