The hottest Digital marketing Substack posts right now

And their main takeaways
Category
Top Business Topics

You Can Earn More Money with Evergreen Content in 2023

Kristina God's Online Writing Club • 99 implied HN points • 08 Dec 22
💼 Business Content creation Digital marketing Earnings Writing
  1. Evergreen content stays relevant over time, unlike seasonal content which loses interest quickly. Creating this type of content means people will always find value in it, which is great for growth.
  2. Writing evergreen articles can lead to more earnings because platforms like Medium will promote this content more. This means you could see more traffic and revenue in the long run.
  3. Focusing on your expertise and crafting in-depth stories can help you create evergreen content. Once it gets recognized, it can keep bringing in readers and income for a long time.

Don’t Sell Your Indie Business to Digital Ocean!

wentin’s newsletter • 39 implied HN points • 22 Feb 23
🕹 Technology Digital marketing Web Development
  1. Be cautious about selling your indie business to Digital Ocean as they may jeopardize the original content and brand identity.
  2. Digital Ocean's acquisition of blogs like Scotch.io and CSS Tricks has led to the removal of original content and broken redirects.
  3. Content creators are advised to be skeptical of selling their businesses to Digital Ocean to preserve their work and reputation.

✅ In praise of the press release

Wadds Inc. newsletter • 79 implied HN points • 02 Mar 23
💼 Business Public Relations Marketing Media Communication Digital marketing
  1. Press releases have been around for over 100 years and are still used because they are familiar to everyone involved, making them easy to understand and distribute.
  2. Even though there are many new ways to communicate, organizations keep using press releases because they serve multiple purposes and are required in some legal contexts.
  3. Modern approaches are being added to the traditional press release format, like incorporating social media elements, but the core importance of press releases in communication remains unchanged.

Who Killed Twitter 1.0?

Tech Ramblings • 39 implied HN points • 09 Jul 23
🕹 Technology Social media Business strategy Tech Culture Digital marketing Leadership
  1. Twitter struggled to grow because of poor leadership and weak management. Instead of making smart business decisions, they ended up being an easy target for a takeover.
  2. The company failed to innovate and improve, leading to stagnant stock prices. While other tech companies thrived, Twitter's management kept hiring without making meaningful changes.
  3. Even after Musk's takeover, Twitter faces challenges because it still hasn't solved its underlying issues. Competing platforms are emerging, creating a real threat to its future.
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✅ The GPT-3 marketing and public relations practitioner

Wadds Inc. newsletter • 59 implied HN points • 12 Jan 23
🕹 Technology AI Tools Content creation Public Relations Digital marketing Automation
  1. AI tools like GPT-3 can help with content creation, but you must fact-check the information they give you. Sometimes they can mix reality with fiction.
  2. GPT-3 can quickly summarize text and analyze topics, which is helpful for tasks in public relations and marketing. This makes work faster and easier.
  3. However, there's a risk of spreading misinformation if we rely too much on these tools. It's important to be careful and ensure content is accurate.

Half of TikTok's Playtime Will Come from Long-Form Content Consumption

David’s Substack • 19 implied HN points • 28 Feb 23
🕹 Technology Social media Content creation Digital marketing User engagement
  1. Half of TikTok's playtime will come from long-form content consumption within 12-24 months.
  2. Creators and brands with over 10K followers should focus on creating long-form content to stay relevant.
  3. Longer-form content on TikTok helps build stronger audience relationships and improves chances of monetization.

Substack’s “Your Note Made You $” Notification Is the Best New Feature

Kristina God's Online Writing Club • 1 HN point • 28 Jul 24
🕹 Technology Social media Digital marketing Content creation User engagement Online Communities
  1. Substack now has a cool feature that shows how much money a post made. This helps writers see the direct impact of their work on earnings.
  2. Using Substack's Notes can really help writers grow their audience quickly. Many are seeing big boosts in their subscriber numbers by engaging more on this platform.
  3. It's important to focus on building genuine connections and community through Notes. This can lead to more engaged subscribers, even if they don't interact with every post.

✅ Media pitching is harder than ever

Wadds Inc. newsletter • 39 implied HN points • 26 Jan 23
💼 Business Media Relations Public Relations Corporate Communications Digital marketing Content Strategy
  1. Media pitching is really tough right now. Many organizations struggle to get attention because there are fewer media outlets and lots of competition.
  2. Journalists are super busy and get overwhelmed with pitches. Right now, less than 3% of media pitches even get a response, making it hard for PR professionals to connect.
  3. Instead of only pitching to traditional media, organizations should create their own content, like newsletters and podcasts. This way, they can build their own audiences and have better media relations.

✅ Monday briefing: Wadds Inc. 2.0, planning tool for creative agencies, local democracy boost, govt blames comms, dodgy digital data, PR and management, Twitter deal, charger standard, and more...

Wadds Inc. newsletter • 39 implied HN points • 10 Oct 22
💼 Business Public Relations Media Digital marketing Strategic Planning
  1. Wadds Inc. is relaunching as a family business to focus on supporting their family and community-based projects. This new approach aims to create a more regenerative business model.
  2. A new strategic planning tool for creative agencies has been introduced, helping them navigate important issues over the next eighteen months using a detailed framework.
  3. The European Union is enforcing a standard charger requirement, meaning all devices will need to use USB-C connectors by 2024, which will impact companies like Apple.

How to market “marketing” internally

MKT1 Newsletter • 6 implied HN points • 12 Feb 24
💼 Business Marketing Digital marketing Team Collaboration
  1. Educating the rest of your company on marketing is crucial for success within a company's marketing team.
  2. Finding common ground with other teams, understanding target audience internally, and recognizing shared goals are key to effective internal marketing.
  3. Setting marketing goals and priorities, sharing them with the company, and establishing a process for handling ad hoc requests are essential for successful marketing outcomes within a company.

6/5/22: The Changing Influencer Economy in China & Meituan Update

Tech Buzz China Insider • 19 implied HN points • 06 Jun 22
🕹 Technology E-commerce Livestreaming Digital marketing Tech Companies
  1. Tech platforms in China like Douyin and Kuaishou are facing shifts in influencer economy with Douyin showing growth and focus on integrating ecommerce into its platform.
  2. Meituan, a major player in food delivery, is navigating challenges due to COVID and aiming for ambitious goals like 100 million daily food delivery orders, emulating Amazon's operational model for efficiency.
  3. There's a trend of strategic cost-cutting at Meituan, freezing hiring and mimicking Amazon's business review processes and executive work culture.

Reddit, AI, and advertising - the IDK IPO 🤷

Steven’s Substack • 2 HN points • 12 Mar 24
💼 Business Advertising AI Social media Digital marketing Investing
  1. Reddit's potential lies in its authenticity as a valuable source of information, positioning it to rival META, but its advertising products lag behind in user experience and return on ad spend.
  2. The development of AI and search capabilities can significantly benefit Reddit, but the company needs to navigate the challenges of maintaining user experience while pursuing revenue post-IPO.
  3. Advertising in the age of AI is evolving, requiring ads to provide valuable information like search results; Reddit's unique position as a source of true information can be leveraged to design smarter ads that complement user queries.

Monday briefing #6: TikTok drama, LinkedIn earned media, antitrust, deepfake copy, debunking AI, creativity and reputation, a creative challenge, and more

Wadds Inc. newsletter • 59 implied HN points • 03 Aug 20
🕹 Technology Social media Artificial Intelligence Digital marketing Media Regulation Content creation
  1. Australia is trying to make Google and Facebook pay news companies for using their content. This could change how news is shared online.
  2. LinkedIn is being used for more than just networking; it's now also a place where people can share news and engage with journalists.
  3. Many young people are spending less time on social media and taking steps to protect their privacy online.

Monday briefing #5: A love letter to regional media, paid Twitter, PR foul play, bot catcher, women in PR research, community support, and more

Wadds Inc. newsletter • 59 implied HN points • 27 Jul 20
🕹 Technology Social media Media industry Digital marketing Community support
  1. Local media is really important for communities because it tells the stories that matter most. Investigative reporting helps uncover important issues.
  2. Social media platforms like Twitter are exploring subscription services to improve the quality of content. Paid services might help manage the issues related to misinformation.
  3. There is a growing focus on research in the PR industry, particularly regarding the experiences of women. This research could help shape a better future for the field.

Let's buy some fake Chrome extension reviews

!important • 4 HN points • 04 Mar 24
🕹 Technology Internet Cybersecurity Marketplaces Web Development Digital marketing
  1. The battle against fake reviews is ongoing, and platforms should introduce friction to deter these fraudulent practices.
  2. Users rely on authentic reviews to make informed decisions, emphasizing the importance of reliable review systems.
  3. To combat fake reviews, platforms can encourage real user feedback, automatically filter untrustworthy reviews, and provide transparency about the reviewers.

#18: The little Indian internet corner of database sellers

Pea Bee • 3 HN points • 28 May 23
🕹 Technology Internet Digital marketing Information Security Data Privacy
  1. Data theft incidents in India involved large-scale theft of data from major companies like Facebook, Amazon, Big Basket, and others.
  2. Social media marketing experts in India were found selling personal user data of millions of Indians through Google Drive links.
  3. There is a widespread network of individuals reselling databases in India, with concerns about the security and confidentiality of personal information.

✅ Monday briefing: Council papers, BBC local strikes, Fox false news, green claim, PDF AI, AI For Marketing, PR slow on AI, Twitter slow death, LinkedIn crowdsourcing, and more...

Wadds Inc. newsletter • 0 implied HN points • 06 Mar 23
🕹 Technology Artificial Intelligence Social media Digital marketing Public Relations Media
  1. Council-run newspapers are doing well with high circulation numbers. Some local papers have seen significant increases in readership recently.
  2. Many public relations leaders are hesitant to use AI tools, with some stating they will never adopt them. This reflects ongoing concerns about ethics and copyright in the industry.
  3. Twitter is struggling with performance and user engagement while other platforms like LinkedIn are growing. More users are moving towards platforms like Facebook, Instagram, and TikTok.

✅ Monday briefing: Local news literacy, ITVX launch, Les Binet on evaluation, AVE status, Socially Mobile applications, AI images, AI builder, generative AI, and more...

Wadds Inc. newsletter • 0 implied HN points • 12 Dec 22
🕹 Technology AI Tools Media Literacy Streaming services Digital marketing
  1. More people care about local news than international events. Local stories seem more relevant and trustworthy to the community.
  2. ITV has launched a new streaming service, ITVX, which focuses heavily on news content. This is a shift that adds more journalism jobs and provides unique video packages.
  3. AI tools are becoming easier to use, like a free add-on for Google Sheets that lets anyone create machine learning models. This opens the door for more people to work with AI without needing special skills.

Are we crazy? From digital adoption to user assistance

CommandBlogue • 0 implied HN points • 28 May 24
🕹 Technology Software User Experience Digital marketing Interface Design Product Development
  1. Pop-ups are annoying and most users have developed 'pop-up fatigue', which makes them ignore these interruptions. It's frustrating when software we pay for still uses this old tactic.
  2. The concept of a 'user assistant' would replace annoying pop-ups. It would help users based on their needs and intentions, making software easier and more pleasant to use.
  3. As users expect better experiences, companies need to change how they design software. Innovations are needed to improve interactions between users and technology.

Fixing the Web Independence Day Edition

Unmoderated Insights • 0 implied HN points • 04 Jul 24
🕹 Technology Social media Data Privacy Cybersecurity Online Culture Digital marketing
  1. Mark Zuckerberg is under pressure from many lawsuits and investigations about how his company handles user safety, but he's still making headlines with flamboyant summer videos. It feels like a disconnect from the serious issues he's facing.
  2. There's ongoing work to gather data about social media's impact in countries like Poland, Kenya, and Somalia, aiming to understand users' experiences better. This could lead to important insights and improvements.
  3. Research is being done into how to react to toxic political content online, focusing on counterspeech as a potential solution. This could help create a healthier online environment.

How US Elections Are Influencing Cybersecurity Strategies?

Vigilainte Newsletter • 0 implied HN points • 12 Sep 24
🕹 Technology Cybersecurity Digital marketing AI Tools Social media Online safety
  1. Phishing attacks increase during elections, targeting individuals and companies with fake requests and scams. Businesses need strong AI tools to detect these scams quickly.
  2. Influencers are at higher risk during political events, so brands should provide them with cybersecurity training. This helps ensure they can protect their data and recognize threats.
  3. Social media monitoring is essential as misinformation spreads easily during elections. Brands should invest in tools to track and respond to fake news effectively.

The Journey of Bodybuilding.com to Black Box VR: Revolutionizing Fitness with Ryan Deluca

The Healthtech Initiative • 0 implied HN points • 21 Feb 24
🕹 Technology Fitness Entrepreneurship Virtual reality Digital marketing Innovation
  1. Ryan Deluca's journey from starting a business selling creatine to embracing digital marketing techniques and building Bodybuilding.com showcases the power of innovative thinking and entrepreneurship.
  2. Bodybuilding.com's success was attributed to a focus on transparent content marketing, community engagement through forums, and personalization with exercise guides and supplement reviews.
  3. Transitioning from Bodybuilding.com to Black Box VR, Ryan Deluca emphasizes the importance of innovation, creating unique products, and integrating new technologies like virtual reality to revolutionize the fitness industry.

Google Analytics or: How I learned to stop worrying and love the data

Mehdeeka • 0 implied HN points • 26 Apr 23
🕹 Technology Analytics Digital marketing Learning Tools Advertising
  1. Google Analytics has released GA4, bringing changes in data collection and reporting.
  2. To transition to GA4, marketers need to migrate before July 1, adjust event tracking, and set up Google Signals.
  3. Learning Google Analytics is approachable with free courses from Google and can help marketers make informed decisions.

Hosting Content on Facebook is about Ad Tracking

Joshua Gans' Newsletter • 0 implied HN points • 25 Mar 15
🕹 Technology Social media Advertising Digital marketing
  1. Facebook's decision to host news sites' content revolves around ad tracking, offering advertisers a more optimized experience across their network.
  2. The shift in news consumption towards bundled content rather than destination sites is impacting the digital advertising market.
  3. As Facebook expands its network, advertisers benefit from being able to track consumers and ensure a cohesive advertising experience, potentially leading to increased ad revenue.

My first startup attempt

The Tech Bubble • 0 implied HN points • 01 Apr 24
💼 Business Startups Entrepreneurship Digital marketing Market research Tech Solutions
  1. When starting a business, focus on solving a real problem for clients instead of letting technology dictate the solution.
  2. Validate your business idea by engaging with potential customers and seeking their feedback early on to avoid wasting time and resources.
  3. Learn from early failures and pivot to new ideas based on real-world feedback to increase chances of success in future startup attempts.

TBC Insider 4/9 Digest

Tech Buzz China Insider • 0 implied HN points • 09 Apr 21
🕹 Technology Ecommerce Digital marketing Logistics Beverages Social media
  1. The TBC Insider 4/9 Digest is now moving to 1x a week and starting a WhatsApp group based on user feedback.
  2. Qdama, a fast-growing grocery chain backed by JD, is gaining attention for its unique discount policy and entry into the CGB market.
  3. The update on J&T Logistics, a key player in Chinese ecommerce, raising a substantial round of $1.8Bn signifies good news for the logistics sector.