The hottest Go-to-market Substack posts right now

And their main takeaways
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Top Business Topics

February 24: come have lunch with us

Respectful Leadership • 54 implied HN points • 21 Feb 26
💼 Business Go-to-market
  1. A lunchtime event on February 24 in NYC will bring people together to discuss how AI is changing business, with abundant healthy food and pizza provided.
  2. Speakers will share practical AI use cases like automating residential building permits and warn about legal pitfalls, including the risk of losing attorney-client privilege when using AI tools.
  3. Talks will also cover startup and agency strategy — who to hire early (X-shaped people), how to integrate outside agencies, and new go-to-market opportunities driven by AI.

Insights from 15+ GTM audits

Startup Business Tips 🚀 • 108 implied HN points • 18 Jan 26
💼 Business Go-to-market
  1. Make your ICP a hard constraint across everything — homepage, CRM, demos, outbound lists and content — and enforce disqualification criteria so you focus on buyers who actually convert.
  2. Choose a clear product category or primary use case before you try to differentiate. Name the main alternative you replace so buyers immediately know what to compare you against.
  3. Treat GTM as an end-to-end system: design structured demos, a simple sales process with stage exit criteria, aligned buyer-facing assets, and a content strategy that targets high-intent buyers. Doing fewer, consistent things beats many disconnected activities.

How to Build an AI Agent Company in 2026: Lessons from Glean’s $7.2B Playbook

Market Curve • 100 implied HN points • 26 Jan 26
🕹 Technology Go-to-market
  1. Make AI agents easy and reliable by hiding RAG and knowledge-graph complexity, connecting across apps, and grounding answers in company data so the system retrieves facts and says “I don’t know” instead of hallucinating.
  2. Get early customers by solving a real internal pain with long free trials and usage-first metrics, use high-touch onboarding and customer advocates to expand pilots into large enterprise deals.
  3. Start in a language-heavy vertical, build deep integrations and reusable agent templates (amplified by influencers), then scale with sales-led motions, bundling features while making security, permissions, and governance core.

What's next for Enterprise AI Trends

Enterprise AI Trends • 105 implied HN points • 12 Dec 25
💼 Business Go-to-market
  1. Consistent long-form writing is hard but can build credibility and an engaged audience, especially among executives and professional investors.
  2. A new Executive Tier targets executives and institutional investors with focused content on market-sensitive topics, competitive AI strategy, and sales plays, and includes a limited number of one-on-one advisory sessions.
  3. The paid newsletter stays focused on AI market and trends, with annual subscribers automatically upgraded to the Executive Tier and early supporters receiving complimentary upgrades.

How you package is how you sell

Good Better Best • 3 implied HN points • 16 Jan 26
💼 Business Go-to-market
  1. Product-led and sales-led motions don’t compete — they complement each other. Build systems that connect product usage to pricing so both acquisition and monetization can scale together.
  2. Pick pricing metrics that pass two simple tests: customers feel you earn more of their wallet as they grow, and a sales rep can explain the metric in about 15 seconds. Apply the same clarity to secondary usage metrics to make upgrades obvious.
  3. Limits are the connective tissue between self-serve and enterprise — they create signals and opportunities to nudge customers or involve sales. Make limits observable with telemetry and automate product notices and sales alerts so you can act when usage spikes.
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