Market Curve

Market Curve focuses on strategies and tools for SaaS businesses, blending insights from science, marketing, and writing to enhance user acquisition, growth, and retention. It offers actionable advice on product development, user experience, and leveraging metrics to drive SaaS performance and revenue.

SaaS Growth Strategies User Acquisition Product Development Market Research Tools User Retention Content Marketing Pricing Strategies UX/UI Design Principles Startup Validation Customer Acquisition Cost Growth Metrics

The hottest Substack posts of Market Curve

And their main takeaways

From bootstrapped to a $425 million exit - The Trello story

2 HN points • 26 Feb 24
💼 Business Entrepreneurship Marketing Growth Strategy User Acquisition
  1. Trello's growth from bootstrapped to a $425 million exit includes a masterclass in PLG, marketing, and branding.
  2. Trello focused on creating a simple MVP, talking to users, and using Freemium, PLG, and growth loops for organic growth.
  3. Their organic content marketing engine and community-led growth strategy, alongside building a memorable brand, were key elements in Trello's success.
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Software companies are media companies. 

1 HN point • 29 Jan 24
🕹 Technology Software Digital Media AI Automation Content creation
  1. Successful media companies have 3 key qualities: distributed to the right people, trade attention for engagement, and leverage network effects.
  2. Media needs distribution to exist - from traditional channels to digital platforms, distribution is essential for media companies.
  3. Attention is the currency of media, engagement is its value. Successful media companies create authentic, entertaining, and relevant content while focusing on quality over quantity.

How to get users for your SaaS via your landing page (even if you don’t have a product)

0 implied HN points • 22 Sep 23
💼 Business Marketing Startup Copywriting Sales ROI
  1. Create a landing page to build a waitlist of users before having a product.
  2. Include key elements like sticky header, headline, product shots, problem statement, solution, benefits, and final CTA.
  3. Invest in strong copywriting on your landing page to effectively communicate value proposition, target pain points, and sell your solution.

How to reduce CAC Payback Period for your SaaS

0 implied HN points • 31 Aug 23
💼 Business SaaS Customer Acquisition Revenue Marketing Customer Retention
  1. The CAC payback period is the time it takes for your user to pay back their acquisition cost.
  2. A shorter payback period leads to faster company growth; aim for 5-7 months.
  3. To reduce CAC payback period: test new acquisition channels, define revenue clearly, incentivize upfront payments, experiment with pricing models, focus on organic acquisition, and increase expansion revenue.

Understanding SaaS Net Dollar Retention

0 implied HN points • 30 Aug 23
💼 Business SaaS Customer success User Experience
  1. Net Dollar Retention (NDR) is the percentage increase or retention in ARR/MRR over a specific period.
  2. NDR is important to see growth from existing customers, user engagement, and recurring value.
  3. Strategies to optimize NDR include focusing on customer success, providing value, studying user patterns, enhancing user experience, and upselling.

SaaS roast #1 - Dopt

0 implied HN points • 15 Nov 23
💼 Business SaaS Marketing Growth Strategy
  1. Landing page should have clear value proposition and concise messaging for target audience
  2. Product UX can be improved by including guides, walkthroughs, and clearer calls-to-action to help users navigate
  3. Focus on optimizing growth efforts for user acquisition and engagement, and consider refining activation metrics to enhance user experience

How to get your first 1000 users in 100 days & your first $10k

0 implied HN points • 25 Sep 23
💼 Business Startup Strategies Marketing Product Development Customer Engagement Entrepreneurship
  1. Focus on getting your first 1000 users and $10k by engaging with potential users through social listening, content marketing, and building in public.
  2. Personalize your approach by talking to your initial users, showing them your MVP, and creating an Inner Circle Group of early adopters.
  3. Continuously engage with users, gather feedback, and iterate on your product to reach milestones like a Product Hunt Launch and acquiring 1000 paying users.