The hottest Media Strategy Substack posts right now

And their main takeaways
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Why a magazine geared toward political operatives wants to expand into a B2B media empire

Simon Owens's Media Newsletter • 249 implied HN points • 14 Jan 26
💼 Business Media Strategy
  1. New owners refocused the brand on serving political operatives and rebuilt its digital and events businesses instead of trying to be a generalist politics outlet.
  2. They killed the print edition to force the team to focus on scalable growth verticals. That "burn the lifeboats" move created pressure and a laser-like focus to transform the business.
  3. They rebuilt and monetized events by resisting discounts and raising prices, then expanded into new markets and acquired other tightly regulated B2B outlets to scale into a media empire.

Consumers don’t really care if AI made the ad. That's fine. They never cared about marketing.

The Social Juice • 83 implied HN points • 15 Nov 25
💼 Business Media Strategy
  1. Consumers mainly care about price and product, not whether AI made the ad. Brands need to focus on deeper questions that make people think about their values rather than just selling products.
  2. Marketers should balance the opinions of customers and non-customers, considering wider feedback to create meaningful campaigns. Creativity gets lost when brands only focus on what customers think.
  3. Brands are experimenting with new strategies to connect with audiences, like collaborations and fun campaigns. They need to evolve and engage in ways that go beyond traditional marketing tactics to stay relevant.

✅ Navigating AI: Opportunities, risks, and barriers for professional communicators

Wadds Inc. newsletter • 19 implied HN points • 10 Jun 24
🕹 Technology Media Strategy
  1. Professional communicators should focus on building relationships rather than just dealing with the media. If they stick to only media perspectives, they might not survive in the future.
  2. There isn't a straightforward way for organizations to widely adopt AI beyond basic tools. Solutions like Google Gemini and Microsoft CoPilot could be the key to moving forward.
  3. The issues around using media for training AI need to be sorted out. In the meantime, companies should set up clear rules and provide proper training for their workers.

Establishment Politicos Keep Pretending They're Anti-Establishment.

JoeWrote • 88 implied HN points • 07 Jan 25
🇺🇸 U.S. Politics Media Strategy
  1. Many politicians and media figures like to act like they're underdogs, even when they're part of the political establishment. They do this to gain sympathy and support from the public.
  2. The idea of being an outsider is especially common among Republicans, who often claim to fight against the establishment despite having a lot of power. It's like the New England Patriots pretending to be underdogs while winning championships.
  3. This behavior is not just a political strategy; it affects how people see themselves and their beliefs. By framing their views as forbidden or unique, they distract from the real issues that need fixing in society.

✅ Measuring the value of public relations in terms that management understands

Wadds Inc. newsletter • 0 implied HN points • 20 Nov 23
💼 Business Media Strategy
  1. Public relations need to show their value in ways that management understands, such as through measurable data related to profits. Many practitioners struggle to do this and instead rely on media coverage examples that don't fully represent their impact.
  2. Recent awards recognized public relations professionals who are using measurement tools to better demonstrate their contributions to companies. This is important for aligning public relations with overall business goals.
  3. There's a growing importance of data and insights in public relations that can aid management in decision-making, especially during crises. This helps reinforce the role of public relations in a company's success.
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