The Social Juice

The Social Juice is a Substack newsletter focusing on the dynamic landscape of marketing, social media trends, advertising innovations, and brand strategies. It provides insights into the impact of culture on marketing, predictions for future trends, and reviews changes in technology and consumer behavior relevant to marketers and content creators.

Marketing Strategies Social Media Trends Advertising Innovations Brand Strategy Consumer Behavior Cultural Impact on Marketing Technology in Marketing Influencer Partnerships Content Creation and Distribution

The hottest Substack posts of The Social Juice

And their main takeaways

A TL;DR List of My Favourite Marketing Resources + Building 1,000 Fans

58 implied HN points • 23 Feb 24
💼 Business Marketing Resources Libraries Newsletters
  1. The post includes a TL;DR list of favorite marketing resources and insights on building a loyal fan base of 1,000 true fans.
  2. Discovering and connecting with true fans involves understanding what they need, evolving touchpoints, and showing genuine care and appreciation for their support.
  3. In today's rapidly changing digital landscape, artists and businesses need to adapt, differentiate themselves, and find ways to connect personally with fans to build a sustainable career.

Here’s What Happened: Paid Social rises, TikTok Bill passes & LinkedIn’s UGC Success

24 implied HN points • 17 Mar 24
🕹 Technology Social media Marketing AI E-commerce Advertising
  1. Paid Social witnessed significant growth with new updates and features, benefiting marketers looking to leverage social media platforms for advertising.
  2. Legislation around apps like TikTok and changes in social media platforms, such as Instagram and LinkedIn, continue to impact the digital landscape and user experience.
  3. LinkedIn offering 250 AI courses for free until April, showcasing a commitment to providing educational opportunities and fostering skill development among users.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

Here's What Happened; Reddit IPO, Walmart-AdTech Revolution & New Marketing Guides

24 implied HN points • 25 Feb 24
💼 Business Marketing Advertising E-commerce Acquisitions
  1. Recent updates include Reddit's IPO details, Meta expanding Creator Marketplace, and Walmart's acquisition of VIZIO to boost AdTech.
  2. Pinterest's unique B2B campaign mix, X offering new features for non-premium users, and TikTok's global advancements are trending in the marketing world.
  3. Various agencies are making significant moves, like Build-A-Bear naming KNOWN as its Agency of Record and Mod Op acquiring Red Tettemer O'Connell+Partners.

Here's What Happened; Meta's bye to News, X's free reach & the future of TikTok Shops

19 implied HN points • 03 Mar 24
🕹 Technology Social media Artificial Intelligence Marketing Data Privacy
  1. Meta plans to stop showing Facebook news in the US and Australia, affecting social media and content access.
  2. TikTok introduces a feature where creators can identify similar products to promote their TikTok shop, expanding e-commerce opportunities.
  3. X (Twitter) is implementing algorithm changes, ensuring all followers see your pinned post, improving content visibility.

Things in Culture that might help you as a marketer

17 implied HN points • 16 Feb 24
🎭️ Culture Marketing Internet culture Music Entertainment Social media
  1. Language interpretation is crucial in marketing, as different cultures may interpret the same message differently.
  2. Understanding the cultural context is important in marketing, like how certain ads at the Super Bowl may not resonate with everyone.
  3. Embrace hate as an opportunity, like Taylor Swift's success in leveraging negative narratives for positive outcomes.

Here's What Happened; Pinterest's Growth, AI Updates and Weak Snapchat Q4 2023

17 implied HN points • 11 Feb 24
💼 Business Marketing Advertising Tech Social media
  1. Pinterest's impressive growth to 500 million monthly active users and new ad partnership with Google is a significant development in the social media space.
  2. Meta's introduction of new AI content labeling rules and its legal actions with TikTok against the EU over online content regulations indicate their proactive stance on AI ethics and regulations.
  3. Snapchat's meager 5% revenue increase in Q4 2023 showcases obstacles faced by the platform amidst a challenging advertising environment.

How Product Marketing is taking place on social media

19 implied HN points • 26 Jan 24
💼 Business Product Marketing Social media Content Brand Strategy Market Analysis
  1. Long-term partnerships with influencers are more effective than short-term sponsorships for product marketing.
  2. Engaging in discussion-focused content on platforms like Reddit can drive better product recommendations and feedback.
  3. Product marketing for streaming services should focus on brand positioning and unique selling points rather than just promoting content.

What things like stress, Childish behaviour and brain rotting mean to marketers

9 implied HN points • 02 Feb 24
💼 Business Marketing Consumers Social media
  1. Stressed consumers value experience over material possessions; focus on humanizing buying experiences.
  2. Consumers with low self-esteem may buy inferior products and need reassurance through marketing efforts such as email and social media.
  3. Creatives need boredom to resonate with consumers; give consumers time to explore passions and discover new products.

Here’s What Happened; Meta’s eCommerce Plan, Cookie-free Ads & Holiday Marketing.

12 implied HN points • 12 Nov 23
💼 Business Marketing Technology E-commerce Advertising AI
  1. Meta's eCommerce plan is highlighted in the post along with other updates from major companies.
  2. The post discusses the concept of cookie-free ads and how they are impacting the digital marketing landscape.
  3. Holiday marketing strategies are a key focus in the newsletter, showcasing new features and AI launches from various companies.

What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

12 implied HN points • 27 Sep 23
💼 Business Marketing Consumer behavior Social media Influencer Marketing Brand Marketing
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.