The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

An Ugly New Marketing Strategy Is Driving Me Nuts (and You Too)

The Honest Broker • 30453 implied HN points • 11 Jun 25
💼 Business Marketing Advertising Consumer behavior Digital Platforms Economics
  1. A new marketing trend encourages companies to annoy customers instead of trying to sell to them. This strategy makes people want to pay for premium services just to escape the annoying ads.
  2. Digital platforms now focus on grabbing user attention through irritating tactics. This creates an 'Annoyance Economy' where companies prioritize engagement over good customer experience.
  3. Customers are getting fed up with these annoying practices, and some are even choosing to walk away from brands altogether. Companies that ignore this feedback risk losing their customers in the long run.

OnlyFans billboards are taking over

Taylor Lorenz's Newsletter • 2926 implied HN points • 31 May 25
🎭️ Culture Advertising Influencers Social media Trends
  1. OnlyFans is becoming more popular, with millions of creators joining the platform each year. This increase is leading to more billboards advertising these creators.
  2. Billboards are a smart way for OnlyFans stars to get noticed because they bypass strict online advertising rules for adult content. They can reach a wide audience without being ignored.
  3. Creators have seen big boosts in subscribers from their billboards, showing that this advertising method can really work in gaining attention and revenue.

Ads Are Coming to AI and None of Us Are Ready

Big Technology • 5379 implied HN points • 30 May 25
💼 Business Advertising Marketing Technology Economy AI
  1. Generative AI advertising has huge potential but also carries big risks. It could change how brands interact with consumers and what they promise.
  2. Advertising needs to be transparent and beneficial for users to keep their trust. If done poorly, it can ruin the user experience on platforms.
  3. Quality content and trusted publishers are vital for generative AI. They should be valued more to ensure that AI systems provide accurate and relevant information.

#3: The ad that checks you're rich

12challenges • 85 implied HN points • 27 Feb 25
💼 Business Advertising Marketing Satire Media Technology
  1. There's a humorous ad concept that checks if you're wealthy before you can click it. It's meant to point out the silliness of clicking on ads for things we can't afford.
  2. The idea is that ads wasting money can harm everyone, so this ad aims to avoid that waste by making sure only those who can actually buy stuff see it.
  3. This initiative shows a creative approach to advertising and is part of a larger plan to create more satirical ads that poke fun at everyday marketing tactics.

An inflection point for the Creator Economy

Simon Owens's Media Newsletter • 698 implied HN points • 11 Jun 25
💼 Business Media Advertising Economy Content creation Digital Strategy
  1. The Creator Economy is changing fast, with ads from creators expected to beat traditional media revenue soon. This means that creator-made content could start to look just like what we're used to from big media companies.
  2. There's a new trend in entertainment called microdramas, which are short, quick stories told in one-minute parts. They seem like silly fun, but they're drawing in big audiences and money.
  3. Publishers need to stop relying so much on Google for traffic because it's steadily decreasing. It's time for them to focus on building loyal audiences instead of chasing search engine rankings.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

What happened in brand and agency: WPP struggles, Instagram & AdTech vs Sensitive Content and Fashion Week

The Social Juice • 22 implied HN points • 02 Mar 25
💼 Business Marketing Advertising Branding Economics Trends
  1. WPP is facing tough challenges, highlighting the pressures in the advertising industry. This might mean changes for many companies and advertisers in how they operate.
  2. Instagram recently dealt with backlash over graphic content on its platform. This shows the ongoing struggle between user experience and ad tech, as brands seek engagement without alienating users.
  3. Building a strong community around a brand is key. Companies should nurture their audiences, allowing them to engage and share value, making the community feel connected to the brand itself.

The Facebook scam economy

Taylor Lorenz's Newsletter • 2776 implied HN points • 16 May 25
🕹 Technology Social media Cybercrime Advertising Privacy Regulation
  1. Meta platforms, like Facebook and Instagram, are dealing with a huge problem of scams, with many advertisers promoting them. This is partly due to the rise of cryptocurrency and AI.
  2. Despite employees reporting these scams, Meta has been slow to act because they prioritize ad revenue over user safety. They allow scammers to continue operating for too long before taking action.
  3. Scams on Facebook are affecting vulnerable people, including workers in Southeast Asia who are often trapped in abusive conditions. This brings up serious concerns about the ethics of the platform's operations.

Vote for the June 2025 + Post Topic

Computer Ads from the Past • 256 implied HN points • 23 Jun 25
🕹 Technology Advertising Marketing History Media Consumer
  1. The past ads are getting a second chance to be voted on. This allows subscribers to revisit old favorites and choose which should be featured.
  2. A voting poll will run for just three days. It's a quick opportunity for fans to share their opinions on the topics.
  3. There's a trial offer for new subscribers to access posts for free for a week. This can help more people discover and enjoy the content.

Brands, ads, and video games

SuperJoost Playlist • 416 implied HN points • 17 Oct 24
💼 Business Marketing Advertising Branding Gaming Media
  1. Brands are realizing that video games offer a better way to connect with younger audiences compared to traditional media like TV and magazines. This shift is important for capturing the attention of the next generation.
  2. There is a growing trend for brands to work directly with gaming companies to create engaging and immersive experiences. However, many brands still struggle to commit to long-term strategies instead of just one-time campaigns.
  3. As user acquisition costs rise, game developers are looking for new ways to make money, leading them to collaborate more with brands. This partnership is changing how audiences experience both gaming and advertising.

Body Horror on Super Bowl Sunday

Off-Topic • 419 implied HN points • 11 Feb 25
🎭️ Culture Advertising Media Consumerism Sports Social Commentary
  1. The Super Bowl is like a national holiday, with many people feeling they have to watch it, even if they're not big football fans. It's a time for friends and food, making it a fun ritual.
  2. This year's commercials took a strange turn, featuring creepy or gross body-related humor. Many ads seemed to focus on bizarre and unsettling visuals rather than traditional advertising themes.
  3. Some ads poked fun at the absurdity of the Super Bowl experience itself by including dark humor or shocking moments, possibly hinting that we should lighten up about this wild tradition.

The ads are coming

benn.substack • 920 implied HN points • 23 May 25
🕹 Technology AI Data Privacy Advertising Computing Software Development
  1. Companies are great at tracking what we do online to learn what we like. They use that info to sell us things, often in sneaky ways.
  2. AI is getting better at understanding our conversations and wants. This could lead to new ways for companies to target us with ads while we interact with their services.
  3. As AI improves, we might willingly share more personal data because we value the services we get in return, making it easier for companies to sell us even better-targeted advertisements.

Eating Alone in Cars

Brands Mean a Lot • 30 implied HN points • 18 Jun 25
🎭️ Culture Society Lifestyle Media Food Advertising
  1. Many people eat alone in their cars, often during busy days. This shows how our lives can be hectic and lonely.
  2. Fast food ads highlight eating in cars as a source of joy, even though it's usually not how meals are traditionally enjoyed. It plays on the idea that people are seeking comfort in quick snacks while feeling disconnected.
  3. Society is moving towards individualism, where companies see opportunities in people's loneliness. Instead of seeking real connections, many find temporary happiness through fast food, which reflects a larger problem in our living conditions.

An Excellent Means of Electioneering

Looking Through the Past • 178 implied HN points • 20 Oct 24
🇺🇸 U.S. Politics Campaigns Voting History Advertising Political culture
  1. Political posters have played a crucial role in campaigning since the 19th century. They were used to quickly catch voters' attention and communicate key messages.
  2. The artwork on these posters often included historical references, emotional imagery, and symbols to appeal to voters. This made them both informative and visually striking.
  3. As technology improved, the design of campaign posters evolved, leading to more colorful and complex images. This innovation mirrored the way political messages became more sophisticated over time.

YouTube's last white whale

Simon Owens's Media Newsletter • 249 implied HN points • 30 May 25
💼 Business Media Publishing Marketing Content creation Advertising
  1. YouTube is growing stronger as more creators make high-quality scripted shows, competing with Hollywood. This shift shows that digital platforms can produce professional-level content and attract large audiences.
  2. Moving companies are now partnering with influencers to promote their services, which is a clever way to save money for both sides. It highlights the power of social media in marketing, even for unexpected industries.
  3. Local news organizations are debating whether to keep paywalls. One paper is trying to be open about its finances, showing that transparency might help them connect better with their audience.

The 'F--- You, Pay Me' Progression

Total Rec • 13440 implied HN points • 24 Feb 24
🎭️ Culture Advertising Monetization Influence Authenticity
  1. Ads and content on the internet are becoming indistinguishable, blurring lines between genuine recommendations and advertisements.
  2. Marketing strategies have shifted from targeting emotions like fear and greed to creating relational and aspirational connections with consumers.
  3. The transition from authentic content creation to monetization has flooded online platforms with sponsored content, challenging the authenticity of online interactions.

These politically enthusiastic supplement fans do not exist

Conspirador Norteño • 44 implied HN points • 22 Feb 25
🇺🇸 U.S. Politics Social media Disinformation Health Consumer Rights Advertising
  1. Some social media accounts are fake and use AI-generated faces to push products, like weight loss supplements. They create the impression of being real people to promote their ads.
  2. These accounts often mimic authentic political personas, but they show signs of being inauthentic, like having repeated text or the same profile images. This raises questions about the trustworthiness of the content shared.
  3. A website linked to these ads uses fake reviews from AI-generated profiles, making it seem like people are satisfied customers when they're not real. This highlights the need to be careful about schemes like these online.

What happened in marketing: Amazon dethrones Walmart, NikeSKIMS & Big Tech vs EU

The Social Juice • 24 implied HN points • 24 Feb 25
💼 Business Marketing E-commerce Advertising Retail Digital Media
  1. Amazon has now surpassed Walmart in quarterly revenue, making it a leader in sales with $187.8 billion. This is the first time Amazon has taken the top spot over Walmart.
  2. Nike has joined forces with SKIMS to launch a new brand aimed at women, which shows their effort to attract new customers and expand their market.
  3. Big Tech companies are facing challenges in Europe, as governments push for stricter regulations, impacting how these companies operate in the region.

How CMO Sophie Bambuck of The North Face, Nike, Converse, and Everlane Builds Brands for Everyone

the case for brand 💼 • 145 implied HN points • 24 Jan 25
💼 Business Branding Marketing Advertising Leadership Strategy
  1. Sophie Bambuck believes in starting brand strategies by understanding your audience first. It's all about connecting with what they care about before thinking about how you'll reach them.
  2. Campaigns should have a clear goal in mind and allow for flexibility to adapt to trends or audience responses. You need both a fixed plan and room to react to what's happening in culture.
  3. A strong brand relies on consistent storytelling and values. If a brand forgets why it exists or tries to be everything to everyone, it risks losing its identity and becoming just another product.

A Hug In A Bottle?

The Unpublishable • 7999 implied HN points • 14 Feb 23
🪞 Fashion & Beauty Consumer Culture Advertising Social Issues
  1. Marketing in the beauty industry can sell the idea of a 'hug in a bottle,' focusing on consumerized experiences.
  2. Beauty advertisements can influence our perception of self-care and impact how we view physical manipulation for spiritual fulfillment.
  3. Industrialized beauty norms may contribute to feelings of disconnection, loneliness, and low self-esteem.

Judgment Day Has Arrived for the Journalism Business

The Honest Broker • 30220 implied HN points • 07 May 23
💼 Business Journalism Media Subscription Advertising AI
  1. Media platforms struggling with advertising rely on gimmicky clickbait strategies that eventually fail.
  2. Subscription-based models are becoming successful in journalism, shifting the focus back to quality writing.
  3. AI-generated articles, the latest gimmick in media, reduce writing costs but sacrifice quality and are doomed to fail.

What happened in marketing: UK vs Privacy, TikTok returns, Youtube loves AI and Spotify...

The Social Juice • 19 implied HN points • 18 Feb 25
💼 Business Marketing Advertising Technology Media Trends
  1. TikTok is back in the US app stores, which is good news for many users and creators. It shows the platform's resilience despite facing challenges.
  2. YouTube is putting more focus on AI technology, which could change how content is created and shared on their platform. This means innovative tools for creators to work with.
  3. The UK is in a legal battle with Apple over user privacy, highlighting ongoing concerns about how tech companies handle data. It's important for users to stay aware of their privacy rights.

Super Bowl vs Valentine vs Duolingo's death — The best of brands and marketers

The Social Juice • 26 implied HN points • 15 Feb 25
💼 Business Marketing Brands Advertising Consumer behavior Digital Media
  1. Marketing can feel really fast and crazy, especially with big events like Valentine's Day and the Super Bowl happening at the same time. It’s like a mix of excitement and chaos.
  2. Testing different email times for newsletters can help find the best way to reach more readers. It’s all about experimenting to see what works better.
  3. Investing attention in good content is important, just like spending money wisely. When you pay attention to quality, it pays off in the long run.

Advice for Nike and the NFL

House of Strauss • 41 implied HN points • 11 Feb 25
💼 Business Marketing Advertising Sports Corporate strategy Consumer behavior
  1. Nike's focus on women's sports in ads is driven by the potential to tap into a huge female consumer market. They want to reach more buyers and expand their brand.
  2. Current ads from Nike and the NFL may not resonate well with audiences as they seem outdated. The messaging could benefit from being more simple and relatable.
  3. A family-centric approach, like emotional storytelling, could be a more effective way for these brands to connect with viewers in their ads.

Tim Cook’s Apple Has Been Meta’s Best Friend. Completely By Accident.

Big Technology • 10007 implied HN points • 19 Jan 24
🕹 Technology Social media Augmented reality Advertising Messaging Market Impact
  1. Apple's Tim Cook unintentionally became a key asset for Meta through various business moves.
  2. Apple's Vision Pro launch helped boost Meta's mixed reality efforts by establishing it as a category.
  3. Apple's ad tracking restrictions unintentionally harmed Meta's competitors, giving Meta an advantage in the advertising space.

What I learned in year three of Platformer

Platformer • 4461 implied HN points • 19 Sep 23
💼 Business Journalism Tech Platforms AI Advertising Industry
  1. Platformer has experienced significant growth in subscribers over the past year, thanks to various factors like talented staff, impactful stories, and the Substack recommendations engine.
  2. The broader tech media ecosystem is facing challenges with layoffs and diminishing vitality, prompting journalists to consider the challenges and opportunities of transitioning to independent journalism.
  3. Platformer's plans for the future include expanding the team with new hires, experimenting with newsletter ads, and potentially supporting independent journalism through investments or grants.

I talked to the creator behind my favourite Are.na board

The Social Juice • 66 implied HN points • 22 Jan 25
💼 Business Marketing Advertising Media Strategy Creativity
  1. The author interviews creators and marketers regularly. This gives insights into the world of marketing and helps readers learn from the experiences of others.
  2. There's a community aspect where subscribers can join a Discord group and WhatsApp chat. This allows for interaction and sharing among like-minded individuals.
  3. The newsletter offers a mix of marketing resources and news updates. This helps keep readers informed about the latest trends and strategies in the marketing field.

The internet is about to be reshuffled

Simon Owens's Media Newsletter • 673 implied HN points • 17 Jan 25
💼 Business Media industry Content creation Advertising Streaming services Economic Trends
  1. When TikTok shuts down, a lot of users might turn to other platforms instead. This could create big opportunities for content creators who need to act quickly to capture the new audience.
  2. Many media companies struggle to see the true value of their employees. Freelance creators are finding success on platforms like Substack, showing that they can earn more outside traditional jobs.
  3. Spotify's move into audiobooks has helped it attract new listeners and grow its business. This shift is seen as one of the smartest decisions among streaming services, providing more value to subscribers.

What happened in marketing: Gemini, Advantage+, Trump, DeepSearch and Earnings

The Social Juice • 19 implied HN points • 09 Feb 25
💼 Business Marketing Advertising Technology Media Finance
  1. OpenAI has introduced a new feature called Deep Search, which helps with deep research online. This could change how we find and understand complex information.
  2. LinkedIn is focusing more on video content, with a 36% increase in video uploads. This shift could influence how professionals share and engage with content.
  3. Google's new AI updates aim to improve advertising performance and user experience. These advancements highlight the growing role of AI in digital marketing.

What happened in marketing: Google's gift to marketers, OpenAI's response to Deepseek and Meta's weird future

The Social Juice • 31 implied HN points • 02 Feb 25
💼 Business Marketing Advertising Technology Public Relations E-commerce
  1. Google launched a new tool to help marketers measure their advertising effectiveness across different platforms. This tool should make it easier to understand what works best for their campaigns.
  2. OpenAI introduced a smaller version of their AI model, making it available for free. This aims to provide more people access to AI tools for their projects.
  3. There are concerns about privacy and safety in social media, especially with bills being proposed to limit access for kids under 13. This shows a growing tension between tech companies and government regulations.

The Unreal Thing

The Ruffian • 294 implied HN points • 20 Nov 24
🕹 Technology AI Creative Arts Advertising Media Innovation
  1. Coca-Cola's new Christmas ad was created using AI technology, marking a shift in how ads are made. This involves using tools that help creative teams visualize ideas much faster than before.
  2. The process of making the ad felt more like software development than traditional filmmaking. This new method allows for quick drafts, which can speed up the entire creative process.
  3. Overall, the integration of AI in the creative industries could change how we think about creating art and media, making it more efficient but also raising questions about creativity.

Why Substack is trying to lure in TikTok creators

Simon Owens's Media Newsletter • 474 implied HN points • 24 Jan 25
💼 Business Media Creators Advertising Digital Transformation Content Strategy
  1. Substack is aiming to attract TikTok creators by offering a $20 million fund to help them transition to the platform without losing money. This shows their desire to expand beyond just newsletters into multimedia content.
  2. Progressive media outlets might benefit from creating more non-political content to engage a broader audience. Mixing politics with entertainment could reach viewers who wouldn't typically seek out political content.
  3. The New Yorker has successfully transitioned to digital by becoming profitable and expanding its staff. This success story highlights how legacy media can adapt and thrive in the changing landscape.

Have you published your 100 pieces of content?

Simon Owens's Media Newsletter • 324 implied HN points • 14 Feb 25
💼 Business Media Content creation Advertising Local news Digital economy
  1. Making 100 pieces of content is important for creators. Each piece helps them improve and grow their skills.
  2. Local news can succeed with unique content that people are willing to pay for. New models, like those used by Mill Media, are proving this strategy works.
  3. YouTube's rise in TV viewership is changing advertising dynamics. It's becoming a more attractive platform for brands, leading to more revenue for creators.

Embrace the content grind

Simon Owens's Media Newsletter • 349 implied HN points • 05 Feb 25
💼 Business Media Content creation Streaming Advertising Monetization
  1. Consistency is key for creators. It's important to keep creating and improving, even when you don't see immediate results.
  2. YouTube is becoming more dominant in content creation due to its strong revenue sharing model, making it hard for other platforms to compete for talent.
  3. Tubi’s strategy of offering free content while avoiding expensive originals is smart. It focuses on generating ad revenue without needing big-budget shows.

Why Most Online Advertising Benchmarks Are BS (And What To Do Instead)

Nail It and Scale It • 119 implied HN points • 22 Jul 24
💼 Business Marketing Advertising Data Analysis E-commerce Growth Strategies
  1. Many online advertising benchmarks are unreliable because they don't account for differences in pricing and offers. This means you might be comparing apples to oranges, leading to wrong conclusions.
  2. To get better benchmarks, focus on two key metrics: Cost-Per-Click (CPC) and Conversion Rate. These give you a clearer picture of how your ads are performing compared to others.
  3. Joining groups or talking to industry experts can help you find more accurate conversion rates for your products. Sharing data with peers is a good way to understand what's normal in your field.

A good analogy can sell boring

Creative Samba • 19 implied HN points • 04 Oct 24
💼 Business Marketing Investing Finance Branding Advertising
  1. ETFs can be a smarter way to invest than buying individual stocks. They let you own a piece of many companies without the hassle of picking each one.
  2. ETFs are cheaper and accessible for everyday people, unlike traditional investing options that often favor big investors. This means anyone can get involved in the market.
  3. Using good analogies in marketing can make dull products exciting. For iShares, a clever ad strategy helped them reach a new audience when they were losing market share.

Why news publishers will probably never solve their keyword blocking problem

Simon Owens's Media Newsletter • 449 implied HN points • 03 Jan 25
💼 Business Media Advertising Marketing Content creation Technology
  1. News publishers struggle with keyword blocking, which prevents ads from appearing next to even safe content. This leads to a loss of potential revenue, as brands avoid placing ads near any political content.
  2. Affiliate links can be affected by browser extensions like Honey, which may replace original links with their own. This means creators might miss out on commissions they rightly earned.
  3. Sports team social media managers are often underpaid compared to other industries, despite the high demands of the job and the expectation of constant engagement.