the case for brand 💼 • 137 implied HN points • 28 Feb 25
- Ari Heckman focuses on creating unique brand worlds for his hotel projects, blending art and commerce. This approach helps make each hotel feel special and connected to the local culture.
- He emphasizes the importance of being involved in both the creative and operational sides of business. Balancing creative ideas with sound business practices can lead to better results.
- The idea of evolving beyond just being a hotel brand is key for Ash. They want to be seen as a lifestyle brand, offering more than just lodging, like products and experiences that connect with their brand story.