Achee Alpha

The Future of Finance in words, data and quotes from top people in the finance space.

The hottest Substack posts of Achee Alpha

And their main takeaways

"Sell me this Pen"

6 implied HN points • 16 Feb 24
💼 Business Sales Marketing Startups Books Product Development
  1. Stop selling and start helping when it comes to sales. Position yourself as an experienced guide to the buyer to win them over.
  2. Understand the buyer's problems, pains, and other solutions they have considered before making your case for your product or service.
  3. Don't just assume buyers know how to make the right decision. Teach them how to buy by presenting your solution as the best choice among their options.

The ABCs

3 implied HN points • 24 Feb 24
💼 Business Marketing Startups Content Audience Data
  1. Focus on the foundations in marketing - Audience, Behavior, Content. These are the ABCs that matter most.
  2. Targeting the right audience is crucial. It's not about reaching everyone, but connecting with those who need your solution.
  3. Listen to your user's problems, understand their behavior, and create valuable content to attract and engage them.