The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics
The Generalist 1961 implied HN points 22 Feb 24
  1. Being considered the GOAT in a sport can lead to lucrative opportunities and wealth accumulation, as seen with athletes like Michael Jordan and Lionel Messi.
  2. Changes in social media, technology, and athlete earnings have given superstar athletes more power and control over their wealth and commercial endeavors.
  3. Lionel Messi's strategic moves, like moving to America and establishing Play Time, indicate a growing potential for immense wealth through business ventures beyond his football career.
Conspirador Norteño 18 implied HN points 25 Feb 24
  1. Be cautious of 'online businesses' that prompt you to set up websites with identical language and testimonials, often part of multilevel marketing schemes.
  2. Identical sales pitches on multiple websites can be easily found through internet searches, revealing potential interconnectedness.
  3. Participating in these schemes may lead to continuous spam emails, financial losses, and the risk of personal information being compromised.
Daily Chartbook 183 implied HN points 24 Feb 24
  1. The Daily Chartbook #388 provides a daily summary of events through 30 charts.
  2. The content is behind a paywall, accessible only to paid subscribers.
  3. Readers can subscribe to access the detailed chartbook or sign in if they are already paid subscribers.
Simon Owens's Media Newsletter 274 implied HN points 23 Feb 24
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.
SeattleDataGuy’s Newsletter 294 implied HN points 22 Feb 24
  1. Define your niche: Before starting a consulting business, determine what specific problems you aim to solve for clients.
  2. Attracting clients: Methods to find clients include content marketing, networking, referrals, sales outreach, and vendor partnerships.
  3. Creating a marketing funnel: Use frameworks like AIDA (Awareness, Interest, Desire, Action) to organize and target your content towards potential clients.
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BIG by Matt Stoller 56953 implied HN points 26 Dec 23
  1. The pharmaceutical industry is heavily influenced by aggressive marketing campaigns targeted at doctors, controlled by corporations like IQVIA.
  2. IQVIA, a major player in the healthcare industry, is involved in a trial over a merger that could impact the future of advertising to healthcare professionals.
  3. The FTC alleges that IQVIA's acquisition of advertising firms like DeepIntent could lead to a monopolization of the healthcare provider advertising platform market.
The Social Juice 5 implied HN points 25 Feb 24
  1. Recent updates include Reddit's IPO details, Meta expanding Creator Marketplace, and Walmart's acquisition of VIZIO to boost AdTech.
  2. Pinterest's unique B2B campaign mix, X offering new features for non-premium users, and TikTok's global advancements are trending in the marketing world.
  3. Various agencies are making significant moves, like Build-A-Bear naming KNOWN as its Agency of Record and Mod Op acquiring Red Tettemer O'Connell+Partners.
The Vajenda 6151 implied HN points 18 Jan 24
  1. Supplements in the United States have a history of being unregulated and potentially dangerous due to a lack of oversight and testing.
  2. The Dietary Supplement Health and Education Act of 1994 removed regulations, allowing for the sale of supplements without proof of safety or efficacy.
  3. Buying supplements is like buying gas from a guy on the side of the road - there's little to no assurance of what you're actually getting or its effects on your health.
SatPost by Trung Phan 382 implied HN points 17 Feb 24
  1. Hermès sells luxury by focusing on craftsmanship, heritage, and long-term thinking, with iconic bags like the Birkin and Kelly embodying these values.
  2. The concept of 'time' is central to Hermès' brand, with leadership emphasizing selling time and creating desire through managed supply and quality craftsmanship.
  3. The history and heritage of luxury brands like Hermès play a significant role in their perceived value, illustrating a strong correlation between brand longevity and luxury status.
The Social Juice 33 implied HN points 23 Feb 24
  1. The post includes a TL;DR list of favorite marketing resources and insights on building a loyal fan base of 1,000 true fans.
  2. Discovering and connecting with true fans involves understanding what they need, evolving touchpoints, and showing genuine care and appreciation for their support.
  3. In today's rapidly changing digital landscape, artists and businesses need to adapt, differentiate themselves, and find ways to connect personally with fans to build a sustainable career.
Simon Owens's Media Newsletter 548 implied HN points 14 Feb 24
  1. Paid podcasts have seen success with small networks and creators, but traditional media outlets have been hesitant to embrace them.
  2. Platforms like Patreon and tools from Apple and Spotify have made subscribing to paid podcasts easier, yet major publishers are still not fully exploring this opportunity.
  3. Some media companies like Slate and The Economist are finding success with paid podcasts and hard paywalls, showing potential for revenue growth in these areas.
Maryanne Demasi, reports 1906 implied HN points 29 Jan 24
  1. Rosuvastatin (Crestor®) quickly became a popular cholesterol-lowering drug due to an aggressive marketing campaign.
  2. In Australia, rosuvastatin is the most prescribed drug, with over 14 million prescriptions written in a financial year.
  3. Rosuvastatin was found to be the most potent statin in lowering cholesterol, but this higher potency also led to greater toxicity.
Invariant 511 implied HN points 11 Feb 24
  1. Philip Morris International is focusing more on next-gen products like IQOS and its heated tobacco units, with efforts to transition users from traditional cigarettes - showing promise for future growth.
  2. Despite some challenges like higher costs and FX pressures, PMI is maintaining its position in the market by introducing innovative products and investing in its portfolio.
  3. ZYN, another product spreading rapidly, faces questions about its popularity among underaged consumers, but it still shows strong growth due to being a preferred choice over competitors.
Elena's Growth Scoop 904 implied HN points 29 Jan 24
  1. The growth teams face systematic failures in the industry due to various issues like unclear growth fundamentals and bad strategic decisions from executives.
  2. Symptoms of a bad growth team include not focusing on monetization, neglecting retention, and obsessing over 'hacks' instead of building sustainable growth engines.
  3. To build a successful growth team, companies need to prioritize monetization, retention, and data-driven decision-making, and ensure alignment between departments for optimal results.
Where's Your Ed At 13056 implied HN points 26 Oct 23
  1. Elon Musk is perceived as a modern-day hustler, skilled at manipulating media and markets without creating tangible value.
  2. Musk's success lies in picking companies and products that promise eternal growth, even if the reality doesn't align with the hype.
  3. The acquisitions of SolarCity, Twitter, and the Cybertruck showcase Musk playing outside the odds, relying on emotion, and making risky bets.
The Sociology of Business 648 implied HN points 29 Jan 24
  1. Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
  2. Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
  3. Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.
The Take (by Jon Miltimore) 176 implied HN points 11 Feb 24
  1. Artists like Usher may headline the Super Bowl halftime show for free, but they benefit from increased record sales and exposure.
  2. The NFL's unique arrangement with performers makes sense from an economic perspective, as the exposure during the halftime show can lead to millions of dollars worth of value for the artists.
  3. Despite not receiving payment from the NFL, artists still have direct financial incentives to perform due to the significant spike in record sales and other subsequent opportunities.
Eliot Peper 157 implied HN points 11 Feb 24
  1. Chronicle your journey to create a narrative explaining what you do and why it matters, help others understand you better, faster.
  2. Having a prose narrative about your quest is high-leverage, valuable for recruiting, fundraising, team alignment, and more.
  3. Telling your story through essays or narratives is a parallel art form to writing novels, providing a powerful way to document your company's journey.
benn.substack 991 implied HN points 12 Jan 24
  1. Be cautious with how you handle customers' sensitive data to avoid breaking trust.
  2. Consider the optics of your business operations as much as the functionality to maintain trust.
  3. Don't plan on building one service as a stepping stone to another; focus on what you want to create in the long run.
Eclecticism: Reflections on literature, writing and life 5 implied HN points 23 Feb 24
  1. Success of a newsletter is not just about the number of subscribers; there are other important indicators to consider.
  2. Reflecting on different aspects of success beyond subscriber growth can be uplifting during times of slow growth.
  3. Experience and alternative success criteria can provide solace when subscriber numbers decline.
Channels of Growth 687 implied HN points 19 Jan 24
  1. The book 'Channels of Growth' focuses on a Growth Marketing Framework for dominating channels and building better products.
  2. All users come from channels when it comes to growth, emphasizing the importance of understanding and optimizing these channels.
  3. The book aims to provide a personal Growth Marketing framework based on lessons from over $100M+ spent on growing products.
The Algorithmic Bridge 297 implied HN points 30 Jan 24
  1. Sam Altman's messaging on AI and GPT-5 is intentionally confusing, swinging between hype and moderation.
  2. Hype and anti-hype make nuanced discussions difficult and highlight the importance of balanced messaging.
  3. There is speculation on whether Altman's statement on GPT-5 being 'okay' is due to high expectations or actual limitations of the technology.