The hottest Marketing Substack posts right now

And their main takeaways
Top Technology Topics
BIG by Matt Stoller • 56953 implied HN points • 26 Dec 23
  1. The pharmaceutical industry is heavily influenced by aggressive marketing campaigns targeted at doctors, controlled by corporations like IQVIA.
  2. IQVIA, a major player in the healthcare industry, is involved in a trial over a merger that could impact the future of advertising to healthcare professionals.
  3. The FTC alleges that IQVIA's acquisition of advertising firms like DeepIntent could lead to a monopolization of the healthcare provider advertising platform market.
The Vajenda • 6151 implied HN points • 18 Jan 24
  1. Supplements in the United States have a history of being unregulated and potentially dangerous due to a lack of oversight and testing.
  2. The Dietary Supplement Health and Education Act of 1994 removed regulations, allowing for the sale of supplements without proof of safety or efficacy.
  3. Buying supplements is like buying gas from a guy on the side of the road - there's little to no assurance of what you're actually getting or its effects on your health.
Where's Your Ed At • 13056 implied HN points • 26 Oct 23
  1. Elon Musk is perceived as a modern-day hustler, skilled at manipulating media and markets without creating tangible value.
  2. Musk's success lies in picking companies and products that promise eternal growth, even if the reality doesn't align with the hype.
  3. The acquisitions of SolarCity, Twitter, and the Cybertruck showcase Musk playing outside the odds, relying on emotion, and making risky bets.
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The Generalist • 2341 implied HN points • 22 Feb 24
  1. Being considered the GOAT in a sport can lead to lucrative opportunities and wealth accumulation, as seen with athletes like Michael Jordan and Lionel Messi.
  2. Changes in social media, technology, and athlete earnings have given superstar athletes more power and control over their wealth and commercial endeavors.
  3. Lionel Messi's strategic moves, like moving to America and establishing Play Time, indicate a growing potential for immense wealth through business ventures beyond his football career.
The Unpublishable • 12421 implied HN points • 07 Mar 23
  1. A lipstick shaped like a penis was launched, sparking discussions about beauty standards and feminism in the industry.
  2. The product's marketing as empowering and innovative is being questioned, as it may perpetuate stereotypes and lack depth.
  3. The controversy highlights issues with media coverage of such products, raising concerns about critical thinking and substance in journalism.
Maryanne Demasi, reports • 1906 implied HN points • 29 Jan 24
  1. Rosuvastatin (Crestor®) quickly became a popular cholesterol-lowering drug due to an aggressive marketing campaign.
  2. In Australia, rosuvastatin is the most prescribed drug, with over 14 million prescriptions written in a financial year.
  3. Rosuvastatin was found to be the most potent statin in lowering cholesterol, but this higher potency also led to greater toxicity.
read • 10456 implied HN points • 28 Apr 23
  1. A Substack can be a powerful tool for writers to engage with readers and promote their books.
  2. Substack allows for direct connection with committed readers and can significantly impact book sales.
  3. Starting a Substack can help writers build a community, get feedback, and continue engaging with readers even after the publication of a book.
Day One • 938 implied HN points • 09 Mar 24
  1. Time is the most valuable asset as it cannot be created or bought back. Focus on utilizing your time effectively to reach your goals.
  2. Distractions such as social media, excess entertainment, and procrastination can hinder progress. Identify them and work towards eliminating them to achieve success.
  3. Prioritize learning from helpful resources and taking action. Choose a few key lessons to implement, banishing distractions until they become part of your daily routine.
Lenny's Newsletter • 9571 implied HN points • 28 Feb 23
  1. Duolingo achieved 4.5x user growth over four years through innovative strategies like leaderboards and push notifications.
  2. Their focus on improving retention over new user acquisition led to significant improvements in engagement metrics.
  3. Using data and models, like Zynga and MyFitnessPal did, helped Duolingo identify North Star metrics and drive growth effectively.
Simon Owens's Media Newsletter • 723 implied HN points • 08 Mar 24
  1. Focus on growing newsletter signups as a key metric for success, as platforms can impact content creators' reach and livelihood unpredictably.
  2. Media entrepreneurs should be cautious of relying solely on tech platforms for distribution, as policies and algorithms can mistakenly impact their work.
  3. Entrepreneurs in media should consider covering niche news sites, video channels, podcasts, newsletters, and affiliate/ecommerce to succeed independently.
Elena's Growth Scoop • 1257 implied HN points • 22 Jan 24
  1. Adding profiling questions to onboarding can enhance user understanding without negatively impacting activation rates.
  2. Profiling information is crucial for guiding users through setup, aha moments, and habit loops.
  3. Knowing your user through profiling can improve overall product usage and customer journey.
Day One • 758 implied HN points • 24 Feb 24
  1. Building trust and authority through valuable content is essential for selling products or services online
  2. Utilizing testimonials and free high-quality content can greatly persuade potential customers to make a purchase
  3. Addressing objections, providing ongoing support, and reducing buyer's remorse are key to maintaining customer satisfaction and loyalty
Elena's Growth Scoop • 904 implied HN points • 29 Jan 24
  1. The growth teams face systematic failures in the industry due to various issues like unclear growth fundamentals and bad strategic decisions from executives.
  2. Symptoms of a bad growth team include not focusing on monetization, neglecting retention, and obsessing over 'hacks' instead of building sustainable growth engines.
  3. To build a successful growth team, companies need to prioritize monetization, retention, and data-driven decision-making, and ensure alignment between departments for optimal results.
Venture Prose • 459 implied HN points • 04 Mar 24
  1. In crowded markets, strive to show unique insight, act fast, and execute well.
  2. If there's a clear leader, consider different strategies - like targeting a different geography or being more capital-efficient.
  3. Entering small or tough market sectors can still work if you start niche, focus on profitability, and learn from previous attempts.
A16Z GAMES • 139 implied HN points • 23 Apr 24
  1. Game developers need to find new ways to get their games discovered in the post-E3 era.
  2. Smaller, targeted digital showcases are emerging to help reach specific player audiences beyond traditional large events like The Game Awards and Nintendo Direct.
  3. Game developers face challenges like game saturation, rising user acquisition costs, and the need for strategic marketing strategies to ensure their games get noticed.
A16Z GAMES • 199 implied HN points • 09 Apr 24
  1. One of the biggest challenges for game developers is working with content creators to market their games effectively. It's important to find creators that resonate with your game and engage with them early on.
  2. Each content creator is unique, so it's crucial to tailor your approach to match their audience and content style. Understand their goals and create experiences that align with them.
  3. Building long-term relationships with content creators requires kindness, respect, and genuine engagement. Treat them well, consider their needs, and value the relationship beyond short-term marketing gains.
Simon Owens's Media Newsletter • 573 implied HN points • 14 Feb 24
  1. Paid podcasts have seen success with small networks and creators, but traditional media outlets have been hesitant to embrace them.
  2. Platforms like Patreon and tools from Apple and Spotify have made subscribing to paid podcasts easier, yet major publishers are still not fully exploring this opportunity.
  3. Some media companies like Slate and The Economist are finding success with paid podcasts and hard paywalls, showing potential for revenue growth in these areas.
SeattleDataGuy’s Newsletter • 482 implied HN points • 22 Feb 24
  1. Define your niche: Before starting a consulting business, determine what specific problems you aim to solve for clients.
  2. Attracting clients: Methods to find clients include content marketing, networking, referrals, sales outreach, and vendor partnerships.
  3. Creating a marketing funnel: Use frameworks like AIDA (Awareness, Interest, Desire, Action) to organize and target your content towards potential clients.
Simon Owens's Media Newsletter • 424 implied HN points • 29 Feb 24
  1. Emphasize the local impact: Clearly communicate how local news is shrinking in your area to show readers what they may lose without support.
  2. Specify donation purposes: Avoid vague requests and explain how donations contribute to specific journalism projects or coverage areas.
  3. Implement pledge drives: Utilize public-radio-style pledge drives to create urgency and engage readers, ensuring they are consistently reminded of membership opportunities.
The Sociology of Business • 648 implied HN points • 29 Jan 24
  1. Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
  2. Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
  3. Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.
escape the algorithm • 579 implied HN points • 06 Feb 24
  1. Substack's network effects might be exaggerated: Data shows that most new subscribers come from sources other than Substack.
  2. Subscriber growth on Substack may not solely be due to Substack's technology: Many readers find newsletters due to recommendations from other writers or external sources.
  3. The power of a newsletter audience lies more in the people than the platform: Leaving Substack might not drastically impact growth as much as anticipated.
Invariant • 511 implied HN points • 11 Feb 24
  1. Philip Morris International is focusing more on next-gen products like IQOS and its heated tobacco units, with efforts to transition users from traditional cigarettes - showing promise for future growth.
  2. Despite some challenges like higher costs and FX pressures, PMI is maintaining its position in the market by introducing innovative products and investing in its portfolio.
  3. ZYN, another product spreading rapidly, faces questions about its popularity among underaged consumers, but it still shows strong growth due to being a preferred choice over competitors.