The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

How to build your GTM strategy from scratch

Kyle Poyar’s Growth Unhinged • 291 implied HN points • 06 Nov 24
💼 Business Startups Marketing Strategy Sales Growth
  1. Building a go-to-market (GTM) strategy involves understanding stages like problem-solution fit, product-market fit, and go-to-market fit. Each stage helps you grow and attract more customers.
  2. Create an Early Customer Profile (ECP) based on real evidence to identify your first customers. This helps you target those who have a strong need for your product and are willing to pay.
  3. Differentiate your product by refining your unique value proposition (UVP) and unique selling proposition (USP). This makes it clear why customers should choose you over the competition.

Why We Make the Exeter Hammer

The American Peasant • 2715 implied HN points • 27 Oct 24
💼 Business Product Development Entrepreneurship Manufacturing Marketing Sales
  1. The Exeter Hammer was developed over three years to create a lightweight, balanced tool ideal for furniture makers. It combines good design and functionality to improve woodworking tasks.
  2. The hammer's design process involved scrapping an earlier project that felt too similar to common hammers on the market. This led to creating a unique hammer that meets specific needs of woodworkers.
  3. The first 400 hammers sold quickly, showing a strong demand and approval from users. This success suggests that thoughtful design can resonate well with the target audience.

Earlywood: Take My Advice, I’m Not Using It

The American Peasant • 2555 implied HN points • 26 Oct 24
💼 Business Entrepreneurship Networking Marketing Finance Self-employment
  1. Keep your day job until you are financially secure. It’s smart to build your business while you still have a steady income.
  2. Network with other creative people. Making friends in your field can lead to new opportunities and support when you need it.
  3. Learn a bit of everything. Knowing skills like photography and website design can save you money and help your business thrive.

My Wronggest Content

Jacob’s Tech Tavern • 437 implied HN points • 26 Nov 24
🕹 Technology Social media Software Development Marketing Content creation Programming
  1. Posting wrong code online can lead to getting helpful feedback from others. Sometimes people are quick to point out mistakes, but that can help you learn.
  2. Using social media regularly can grow your audience. Posting interesting and engaging content helps attract more subscribers.
  3. Accepting criticism is important. It can be tough to hear people say your work is bad, but it's a chance to improve and grow.

What is next for collaborations?

The Sociology of Business • 737 implied HN points • 28 Oct 24
💼 Business Marketing Branding Collaborations Consumer behavior
  1. Brands are now combining different areas like food, art, and fashion to create unique experiences for customers. This helps them stand out and attract more attention.
  2. Collaborations allow brands to show their taste and connect with customers in a deeper way, almost like building a community around their identity.
  3. Creative directors play an important role in making brands culturally relevant by exploring new collaborations outside their core market, which helps them grow and stay appealing.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

A guide to gift subscriptions and special offers

Substack Blog • 175 implied HN points • 25 Nov 24
💼 Business Marketing Subscriptions E-commerce Sales Customer Engagement
  1. Gift subscriptions are a great way for your current subscribers to share your work with friends and family during the holidays. It's not just a gift for them, but also helps promote your content.
  2. Special offers and discounts can make subscriptions more appealing for new subscribers. Timing these offers around holidays or relevant events can boost conversions and attract new readers.
  3. Using the holiday season to engage with your audience creatively fosters a sense of community. Celebrating together can help grow your subscriber base and strengthen relationships with existing ones.

Always. Be. Blogging.

Silver Bulletin • 1013 implied HN points • 22 Nov 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Subscription Models
  1. Blog regularly to grow your audience. Consistent posting keeps your readers engaged and helps you establish a routine.
  2. Make your content stand out with catchy headlines and good structure. A strong opening and good promotion can lead to more readers and subscribers.
  3. Think about your unique insights and be ready to share them when relevant news happens. Timeliness and originality can help your writing hit home runs.

What happened in marketing: FTC working overtime, LinkedIn becoming home of AI slop and Bluesky

The Social Juice • 7 implied HN points • 01 Dec 24
💼 Business Marketing Advertising Technology E-commerce Consumer behavior
  1. The FTC is actively investigating companies like Google and Microsoft for potential monopolistic practices in the ad tech industry. This could lead to changes in how these companies operate.
  2. LinkedIn is seeing an increase in AI-generated content, which some users find less authentic and engaging. It's becoming more common to encounter bot-generated posts.
  3. Bluesky is gaining popularity among journalists, as it's reportedly driving more referral traffic than Twitter. This shift might indicate a growing preference for alternative social media platforms.

Downstream Problems

The Breaking Point • 199 implied HN points • 29 Oct 24
💼 Business Sales Marketing Leadership Decision-making Growth
  1. Focus on solving the root problem, not just the surface issues. Fixing the wrong thing will only lead to more problems.
  2. Quality leads are crucial for a successful sales process. Even a flawed process can succeed if the leads are strong and motivated.
  3. Looking upstream for solutions can help fix multiple problems at once. If you improve one area, other issues may also resolve.

The American Eschaton is Almost Here

Contemplations on the Tree of Woe • 1787 implied HN points • 28 Oct 24
💼 Business Crowdfunding Publishing Marketing Game design Self-promotion
  1. The author has launched a crowdfunding campaign for a new RPG sourcebook filled with over 1,000 magic items. They believe it's important to launch it now while things are still stable.
  2. They encourage people who love Dungeons & Dragons, or want to share it with family, to support the book. The author thinks it could bring back good, classic gaming values.
  3. There's an upcoming livestream where the author will discuss gaming and pop culture, and interact with viewers. It's an opportunity for fans to ask questions and learn more.

The age of SUPERCONTENT

The Sociology of Business • 957 implied HN points • 21 Oct 24
💼 Business Marketing Branding Content creation Digital Media Consumer behavior
  1. Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
  2. Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
  3. Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.

The return of Office Hours

Simon Owens's Media Newsletter • 249 implied HN points • 11 Nov 24
💼 Business Entrepreneurship Marketing Networking Content creation Subscription Models
  1. Office Hours were popular and let paid subscribers ask questions and share ideas with each other. Many enjoyed the experience of chatting, even more than hearing from guest speakers.
  2. The original format created a lot of pressure, making it hard to keep it going. The goal now is to make it more relaxed and simpler for everyone involved.
  3. The new plan is to hold Office Hours about twice a month, focusing on open discussions rather than just featured guests. This change aims to create a fun, networking-like atmosphere.

Case Study: Scaling customer intelligence

Artificial Ignorance • 88 implied HN points • 27 Nov 24
💼 Business Sales Marketing AI Data Analysis Customer Insights
  1. AI can help analyze a large number of sales calls quickly instead of relying on humans to do it manually. This makes it easier to understand customer behaviors and needs.
  2. Choosing the right AI model is important. Higher quality models may cost more, but they can provide better and more accurate results over cheaper options.
  3. It’s essential to make the data user-friendly. Organizing and making information accessible helps teams use insights from the analysis effectively.

What Does It Mean For a Brand To Be Radical?

The Ruffian • 276 implied HN points • 23 Nov 24
💼 Business Branding Marketing Automotive Consumer behavior Luxury goods
  1. Jaguar is undergoing a major rebranding and switching to an all-electric vehicle lineup, but they won't have new cars to sell until 2026. This means they are promoting themselves as a brand without tangible products.
  2. The new branding has sparked a lot of negative reactions, suggesting that their attempt to modernize may be seen as losing their identity rather than revitalizing it.
  3. Jaguar is aiming to target wealthier consumers with fewer, more expensive vehicles, moving towards a luxury market rather than competing with mainstream car brands.

4 key metrics to track for solofounders

Tiny Empires • 73 implied HN points • 13 Nov 24
💼 Business Entrepreneurship Metrics Revenue Marketing Strategy Finance
  1. Track your monthly net profit to see if your business is healthy. If profits drop for too long, figure out why.
  2. Know your Monthly Recurring Revenue (MRR) to understand how stable your income is. This helps you plan for the future.
  3. Focus on a few key metrics for marketing and sales, like the cost per lead and conversion rates, to make better decisions. Don't get lost in too much data.

40+ ICP marketing plays

Kyle Poyar’s Growth Unhinged • 465 implied HN points • 23 Oct 24
💼 Business Marketing Sales Growth Strategy
  1. Identify your ideal customer profile (ICP) well. Look at signals like company growth and tech usage so you know who to target.
  2. Use different marketing strategies together, like emails and social media, to reach your best customers effectively. It's better than just hoping your ads will land on the right people.
  3. Keep track of how potential customers interact with your business, like signing up for newsletters or attending events. These actions show they are interested and can help guide your follow-up efforts.

What I learned from tracking 443 SaaS pricing pages

Kyle Poyar’s Growth Unhinged • 907 implied HN points • 16 Oct 24
💼 Business SaaS Pricing Marketing Growth Strategy
  1. Many SaaS companies are raising their prices. In 2024, about 42% of them made adjustments, with an average increase of 20%.
  2. Some companies are adding or removing plans to better meet customer needs. Others are being more strategic with their pricing pages to attract larger clients.
  3. Pricing strategies are evolving, with some companies using discounts to gain new customers while others maintain strict pricing models to target premium segments.

The Profile: The Spanx billionaire’s new invention & the DNA testing company running out of options

The Profile • 356 implied HN points • 20 Oct 24
💼 Business Entrepreneurship Innovation Marketing Consumer Trends Corporate strategy
  1. Telling stories from unexpected perspectives can make them more interesting. For example, focusing on a gravedigger during a famous event reveals a unique viewpoint.
  2. Sara Blakely created a new shoe that mixes style and comfort, but it has received mixed reactions. She sees this as a sign of innovation, even if some people think it's odd.
  3. 23andMe, a DNA testing company, is facing big challenges after a data breach and struggles to make a profit. Their future is uncertain as they try to stay relevant in the market.

Brands, ads, and video games

SuperJoost Playlist • 416 implied HN points • 17 Oct 24
💼 Business Marketing Advertising Branding Gaming Media
  1. Brands are realizing that video games offer a better way to connect with younger audiences compared to traditional media like TV and magazines. This shift is important for capturing the attention of the next generation.
  2. There is a growing trend for brands to work directly with gaming companies to create engaging and immersive experiences. However, many brands still struggle to commit to long-term strategies instead of just one-time campaigns.
  3. As user acquisition costs rise, game developers are looking for new ways to make money, leading them to collaborate more with brands. This partnership is changing how audiences experience both gaming and advertising.

TikTokers are spreading North Korean propaganda to sell supplements

Taylor Lorenz's Newsletter • 3582 implied HN points • 09 Oct 24
🎭️ Culture Social media Influencers Propaganda Marketing Consumer behavior
  1. Some TikTok users are sharing North Korean stories to promote supplements. They claim life in North Korea is better than in the U.S.
  2. These videos often use AI-generated images and stories to grab attention and sell products. They can be bizarre and hard to believe.
  3. After being reported, many of the accounts promoting this content were taken down, but some continue to operate and push these products.

The emerging startup playbook

Kyle Poyar’s Growth Unhinged • 962 implied HN points • 09 Oct 24
💼 Business Startups Entrepreneurship Marketing Product Development Growth Strategies
  1. Create a minimum remarkable product that really stands out. This means your initial product should be good enough to impress people right away, as getting their trust back later is tough.
  2. Use storytelling to engage your audience. Instead of a big launch event, try to build a community around your product through authentic content and personal stories.
  3. Stay lean by using automation and AI to keep things efficient. It's better to have a small, skilled team that can innovate rather than hiring lots of people to get things done.

the power of nested focus

Tiny Empires • 183 implied HN points • 06 Nov 24
💼 Business Entrepreneurship Marketing Revenue streams Task management Business strategy
  1. Focus on one business at a time to give it the attention it needs. Trying to juggle multiple businesses can lead to poor performance and burnout.
  2. Limit yourself to two revenue streams within your business. This way, you can dedicate your efforts to making them successful, instead of spreading yourself too thin with too many options.
  3. Rely on just two marketing channels to reach your audience. Mastering a couple of channels is more effective than attempting to be everywhere without clear engagement.

Unsexy Things That Are Surprisingly Great

Total Rec • 9286 implied HN points • 22 Jun 24
🪞 Fashion & Beauty Beauty Clothing Marketing Skincare Lifestyle
  1. Finding value in unsexy products can lead to surprisingly great discoveries, separating genuine quality from flashy marketing gimmicks.
  2. Shopping for uncool items allows you to prioritize personal preferences over brand influence, leading to a more fulfilling shopping experience.
  3. Embracing unsexy brands helps in appreciating products for their true value and reduces the chase for novelty, fostering contentment and a more thoughtful consumption approach.

How to Exhibit at a Trade Show

Startup Real Talk • 242 implied HN points • 23 Oct 24
💼 Business Marketing Sales Networking Strategy Events
  1. Always stand in front of your booth to grab attention. Being visible helps you connect with more people.
  2. Start conversations by inviting passersby in with something interesting, like a giveaway. This makes it easier to engage them.
  3. Follow up quickly after the event. Use your notes to personalize your messages so people remember you and what you discussed.

Perceived Value

The Breaking Point • 279 implied HN points • 17 Oct 24
💼 Business Sales Marketing Customer Service Branding Product Development
  1. Value is based on how the buyer sees it. For example, ice cubes can be very valuable on a hot day, but not so much on a cold one.
  2. Customers often find high value in features that are easy to create, rather than the complex ones. A simple 'Export to Powerpoint' function ended up being super useful for many users.
  3. Sometimes, the reasons customers buy a product aren’t just about how useful it is. They might buy it for the customer service, prestige, or other factors that might surprise you.

David Tran and Sriracha's $1B+ Journey

SatPost by Trung Phan • 84 implied HN points • 22 Nov 24
💼 Business Entrepreneurship Branding Marketing Food Industry Consumer Products
  1. David Tran, a Vietnamese refugee, transformed a simple chili sauce recipe into a $1B brand called Sriracha. He started with just some hidden gold bars after fleeing Vietnam.
  2. Sriracha became popular without traditional marketing, relying on word of mouth and maintaining a simple production process. The brand does not spend much on ads and has no sales team.
  3. Despite facing challenges in supply and competition, Tran remains focused on his original recipe and is not concerned about trademarking 'Sriracha.' He believes in keeping the sauce spicy and authentic.

The Insufferable Bros Who Run Corporate America

BIG by Matt Stoller • 56953 implied HN points • 26 Dec 23
💼 Business Monopolies Corporate culture Antitrust enforcement Pharmaceutical industry Marketing
  1. The pharmaceutical industry is heavily influenced by aggressive marketing campaigns targeted at doctors, controlled by corporations like IQVIA.
  2. IQVIA, a major player in the healthcare industry, is involved in a trial over a merger that could impact the future of advertising to healthcare professionals.
  3. The FTC alleges that IQVIA's acquisition of advertising firms like DeepIntent could lead to a monopolization of the healthcare provider advertising platform market.

360° SaaS GTM assessment: 10 areas to diagnose your SaaS GTM health

Startup Business Tips 🚀 • 38 implied HN points • 17 Nov 24
💼 Business SaaS Marketing Sales Growth Strategy
  1. Diagnosing your Go-To-Market (GTM) strategy is crucial for the success of your SaaS business. You need to have a clear plan before jumping into execution, or you might waste resources.
  2. Your GTM strategy should include elements like understanding your ideal customers, defining your market position, and creating clear messaging. This helps in attracting and converting potential clients effectively.
  3. Regularly reviewing both your GTM strategy and execution helps you identify what works and what doesn't. This way, you can adjust your tactics to improve performance and achieve your growth goals.

The Pipeline Metrics That Matter

Bottom Up by David Sacks • 281 implied HN points • 29 Oct 24
💼 Business Sales Marketing SaaS Metrics Forecasting
  1. Tracking pipeline generation is crucial for growth in SaaS companies. If new opportunities are increasing, it's a good sign to hire more sales staff; if not, boost marketing efforts.
  2. Understanding pipeline conversion metrics helps identify where improvements are needed. Knowing how long deals take to close and where they tend to get stuck can lead to better sales processes.
  3. Active pipeline metrics allow for accurate forecasting. Keeping an eye on open opportunities and their expected close dates helps businesses plan and strategize effectively.

A Winning Strategy

Points And Figures • 932 implied HN points • 21 Oct 24
💼 Business Leadership Entrepreneurship Marketing Authenticity Culture
  1. Being authentic is key for leaders. When leaders show their true selves, it helps build trust and culture in their organizations.
  2. Not every leader is suited for every situation. Finding the right fit where authenticity shines can lead to greater success.
  3. People today appreciate genuine leadership. With so much fake behavior around, being authentic stands out and resonates with others.

🎯 The Ultimate Pitch Deck Collection

The VC Corner • 739 implied HN points • 31 Aug 24
💼 Business Startups Entrepreneurship Investing Pitching Marketing
  1. A good pitch deck should include essential slides that clearly outline your business, like the problem you're solving and your market opportunity. This structure helps investors understand your idea quickly.
  2. Telling a compelling story around your startup's journey is crucial. It helps investors connect emotionally and see the value of what you're doing.
  3. Design matters a lot in a pitch deck. A clean and modern design can make your presentation look professional and helps communicate that you are serious about your business.

The Anti-Brand-Builder’s Guide to Building Your Brand

Perspectives • 5 implied HN points • 21 Nov 24
💼 Business Branding Marketing Personal Development Entrepreneurship Content creation
  1. Think of your life story in just a few words. Writing a six-word biography helps you see the key points of your journey and values.
  2. Identify what you’re really good at. Everyone has a unique skill, or 'superpower,' that they can share, and recognizing this can help you define yourself better.
  3. Start small by sharing what you know. You don’t need to do big things right away; even a simple social media post can be a good first step.

Ferrari's Unique Business Model Leads To Record Financial Performance

Huddle Up • 43 implied HN points • 18 Nov 24
💼 Business Finance Marketing Strategy Operations Management
  1. Ferrari has a special business model that helps it perform really well financially. This unique approach sets it apart from other car brands.
  2. The company focuses on making limited-edition cars, which keeps them exclusive and desirable. This strategy boosts their appeal and profits.
  3. Ferrari's success is also linked to its strong brand image and connection to racing. People love the thrill of Formula 1, which enhances the brand's prestige.

You Shouldn't Start a Newsletter in 2024

Kristina God's Online Writing Club • 3776 implied HN points • 24 May 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Online business
  1. You don't need a big following to start a newsletter. You can grow your email list right from the beginning, and it's more valuable than just chasing followers.
  2. You can write about broad topics and narrow down later. Starting vague is okay, and you can figure out your niche as you go along.
  3. Having a small, engaged audience can be more profitable than a large one. Even with just a few subscribers, you can still earn good money if they truly care about your content.

The Fastest Way to Make Money with Your Newsletter in 2024 📧

Kristina God's Online Writing Club • 1878 implied HN points • 06 Jul 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Monetization
  1. Short newsletters are becoming more popular. People prefer quick reads over long articles.
  2. Atomic newsletters focus on one idea and are usually around 250 words. This makes it easier to create content and determine what your audience likes.
  3. To make money from newsletters, use methods like affiliate links or sponsorships. This can help you earn income without much extra effort.

The Collection of Every Report Mentioned In The Social Juice Newsletter in 2024

The Social Juice • 29 implied HN points • 22 Nov 24
💼 Business Marketing Consumer behavior Advertising Sales Strategies Market research
  1. Studies show that consumers want brands to respond quickly to their questions. Fast responses can lead to repeat business.
  2. Marketing needs to focus on how consumers feel about their products. Emotional advertising can make people more willing to pay more.
  3. Research indicates that consumers prefer sorry offers over loyalty points or credits when brands make mistakes. An apology can go a long way!

AI lets you scalably do things that don't scale

Generating Conversation • 70 implied HN points • 14 Nov 24
💼 Business Startups Marketing Sales Technology Customer Service
  1. AI helps businesses do tasks that usually require a lot of personal attention but can now be done at a larger scale. This means companies can reach more people without losing that personal touch.
  2. Using AI can improve customer support and technical help by automating common questions and providing quick solutions, allowing teams to handle more inquiries efficiently.
  3. Startups can grow faster with AI because it lets them do more with less staff. This ability to automate and customize tasks helps them stay lean while still offering great service.

Brands, Ads, and the Persuadable You

From the Desk • 9 implied HN points • 19 Nov 24
💼 Business Advertising Branding Marketing Consumer behavior Digital Media
  1. Not all ads are great, but repetition can make a brand stick in your mind. Some ads just need to inform rather than entertain.
  2. Good brands connect emotionally with their audience. They aim to show that using their products can help you feel like a better version of yourself.
  3. Positioning is key for brands. They need to clearly show who their products are for, helping certain shoppers feel more drawn to them.

What I Learned from Bob Cialdini

Remarkable People • 339 implied HN points • 28 Aug 24
💼 Business Marketing Influence Psychology Entrepreneurship Ethics
  1. Reciprocity is powerful. When you do something nice for someone, they feel compelled to return the favor. This helps build trust and strong relationships.
  2. Cialdini's six principles of influence include social proof, authority, and scarcity. Using these ideas can make your messages more effective and persuasive.
  3. It's important to use persuasion ethically. The goal should be to create a win-win situation, where everyone feels good about the outcome.