The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Why We Make the Exeter Hammer

The American Peasant • 2715 implied HN points • 27 Oct 24
💼 Business Product Development Entrepreneurship Manufacturing Marketing Sales
  1. The Exeter Hammer was developed over three years to create a lightweight, balanced tool ideal for furniture makers. It combines good design and functionality to improve woodworking tasks.
  2. The hammer's design process involved scrapping an earlier project that felt too similar to common hammers on the market. This led to creating a unique hammer that meets specific needs of woodworkers.
  3. The first 400 hammers sold quickly, showing a strong demand and approval from users. This success suggests that thoughtful design can resonate well with the target audience.

Why HBO's YouTube windowing strategy didn't work

Simon Owens's Media Newsletter • 124 implied HN points • 19 Feb 25
💼 Business Media Technology Subscription Marketing Content
  1. HBO's attempt to delay posting John Oliver clips on YouTube didn't help boost views on their streaming service Max. They found that audiences are happy to wait for free content.
  2. Investing in original reporting is key for media outlets as AI grows. Those that focus on unique content will likely thrive, even as AI potentially takes some traffic.
  3. There is increasing competition in the book industry as alternatives to Amazon emerge, with readers and authors seeking more choices and less dependence on a single platform.

Earlywood: Take My Advice, I’m Not Using It

The American Peasant • 2555 implied HN points • 26 Oct 24
💼 Business Entrepreneurship Networking Marketing Finance Self-employment
  1. Keep your day job until you are financially secure. It’s smart to build your business while you still have a steady income.
  2. Network with other creative people. Making friends in your field can lead to new opportunities and support when you need it.
  3. Learn a bit of everything. Knowing skills like photography and website design can save you money and help your business thrive.

What is next for collaborations?

The Sociology of Business • 737 implied HN points • 28 Oct 24
💼 Business Marketing Branding Collaborations Consumer behavior
  1. Brands are now combining different areas like food, art, and fashion to create unique experiences for customers. This helps them stand out and attract more attention.
  2. Collaborations allow brands to show their taste and connect with customers in a deeper way, almost like building a community around their identity.
  3. Creative directors play an important role in making brands culturally relevant by exploring new collaborations outside their core market, which helps them grow and stay appealing.

Downstream Problems

The Breaking Point • 199 implied HN points • 29 Oct 24
💼 Business Sales Marketing Leadership Decision-making Growth
  1. Focus on solving the root problem, not just the surface issues. Fixing the wrong thing will only lead to more problems.
  2. Quality leads are crucial for a successful sales process. Even a flawed process can succeed if the leads are strong and motivated.
  3. Looking upstream for solutions can help fix multiple problems at once. If you improve one area, other issues may also resolve.
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The Sad Saga of Bud Light

Common Sense with Bari Weiss • 2986 implied HN points • 07 Feb 25
💼 Business Marketing Branding Corporate culture Consumer behavior Economic Impact
  1. Bud Light was once America's favorite beer, but it lost its top spot after a marketing move focused on social issues. Many customers turned away from the brand.
  2. The shift towards diversity and inclusion in corporate strategies can sometimes backfire. For Bud Light, it cost them loyal customers and sales.
  3. It's important for companies to balance social goals with their business interests. Ignoring customer preferences can lead to serious repercussions.

#3: The ad that checks you're rich

12challenges • 85 implied HN points • 27 Feb 25
💼 Business Advertising Marketing Satire Media Technology
  1. There's a humorous ad concept that checks if you're wealthy before you can click it. It's meant to point out the silliness of clicking on ads for things we can't afford.
  2. The idea is that ads wasting money can harm everyone, so this ad aims to avoid that waste by making sure only those who can actually buy stuff see it.
  3. This initiative shows a creative approach to advertising and is part of a larger plan to create more satirical ads that poke fun at everyday marketing tactics.

What Hotelier Ari Heckman thinks about building brand worlds IRL

the case for brand 💼 • 137 implied HN points • 28 Feb 25
💼 Business Hospitality Branding Entrepreneurship Design Marketing
  1. Ari Heckman focuses on creating unique brand worlds for his hotel projects, blending art and commerce. This approach helps make each hotel feel special and connected to the local culture.
  2. He emphasizes the importance of being involved in both the creative and operational sides of business. Balancing creative ideas with sound business practices can lead to better results.
  3. The idea of evolving beyond just being a hotel brand is key for Ash. They want to be seen as a lifestyle brand, offering more than just lodging, like products and experiences that connect with their brand story.

How Onlyfans Took Over The World

Knowingless • 7901 implied HN points • 26 Jan 25
💼 Business Online Platforms E-commerce Marketing Consumer behavior Sex work
  1. OnlyFans changed the way adult entertainment works by creating a sense of individual connection between creators and fans. This makes users feel like they're having a personal experience, even when there are a lot of other guys involved.
  2. The platform allows creators to reach a wider audience without much advertising support. Instead, users have to market themselves, which leads to a huge increase in the number of ads for OnlyFans across the internet.
  3. Agencies have become a big part of OnlyFans, managing content and interactions for creators. They help maximize profits by taking care of marketing and customer interactions, letting creators focus on content.

The age of SUPERCONTENT

The Sociology of Business • 957 implied HN points • 21 Oct 24
💼 Business Marketing Branding Content creation Digital Media Consumer behavior
  1. Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
  2. Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
  3. Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.

What happened in brand and agency: WPP struggles, Instagram & AdTech vs Sensitive Content and Fashion Week

The Social Juice • 22 implied HN points • 02 Mar 25
💼 Business Marketing Advertising Branding Economics Trends
  1. WPP is facing tough challenges, highlighting the pressures in the advertising industry. This might mean changes for many companies and advertisers in how they operate.
  2. Instagram recently dealt with backlash over graphic content on its platform. This shows the ongoing struggle between user experience and ad tech, as brands seek engagement without alienating users.
  3. Building a strong community around a brand is key. Companies should nurture their audiences, allowing them to engage and share value, making the community feel connected to the brand itself.

You should be vibecoding for GTM

Kyle Poyar’s Growth Unhinged • 820 implied HN points • 28 May 25
💼 Business Startups Marketing Growth Technology Innovation
  1. Using AI coding tools can really speed up the process of building marketing tools. Even if you aren't a coder, you can create useful apps in just a couple of hours.
  2. Vibecoding allows you to bypass relying on developers for basic tools, giving you the power to manage your go-to-market strategies independently. This can save both time and money.
  3. You can create engaging and interactive tools, like an ROI calculator, that can enhance your sales efforts and make a better impression on potential clients.

This Is What Fairer Trade with China Looks Like

Common Sense with Bari Weiss • 1080 implied HN points • 03 Feb 25
💼 Business Trade E-commerce Marketing Retail Economics
  1. There are differences in the tariffs that companies like Gap and H&M pay compared to platforms like Temu and Shein. This raises questions about fairness in trade practices.
  2. Brands like Shein and Temu are gaining a lot of attention through aggressive advertising on social media and other platforms.
  3. There is a culture emerging around 'haul' videos, where influencers showcase their purchases from these low-cost retailers, promoting consumerism.

The Profile: The Spanx billionaire’s new invention & the DNA testing company running out of options

The Profile • 356 implied HN points • 20 Oct 24
💼 Business Entrepreneurship Innovation Marketing Consumer Trends Corporate strategy
  1. Telling stories from unexpected perspectives can make them more interesting. For example, focusing on a gravedigger during a famous event reveals a unique viewpoint.
  2. Sara Blakely created a new shoe that mixes style and comfort, but it has received mixed reactions. She sees this as a sign of innovation, even if some people think it's odd.
  3. 23andMe, a DNA testing company, is facing big challenges after a data breach and struggles to make a profit. Their future is uncertain as they try to stay relevant in the market.

Brands, ads, and video games

SuperJoost Playlist • 416 implied HN points • 17 Oct 24
💼 Business Marketing Advertising Branding Gaming Media
  1. Brands are realizing that video games offer a better way to connect with younger audiences compared to traditional media like TV and magazines. This shift is important for capturing the attention of the next generation.
  2. There is a growing trend for brands to work directly with gaming companies to create engaging and immersive experiences. However, many brands still struggle to commit to long-term strategies instead of just one-time campaigns.
  3. As user acquisition costs rise, game developers are looking for new ways to make money, leading them to collaborate more with brands. This partnership is changing how audiences experience both gaming and advertising.

Opp Consulting is a Scam

startupdreams • 105 implied HN points • 25 Feb 25
💼 Business Consulting Scams Marketing Startups Entrepreneurship
  1. Opp Consulting promised qualified leads and guaranteed meetings but failed to deliver. Instead, they sent mass emails that damaged the company's reputation.
  2. The consulting service charged a lot of money but did not follow through on their commitments. After 90 days, not a single meeting was scheduled.
  3. If you're considering using Opp Consulting, it's best to stay away to avoid wasting your resources. They have been labeled a scam based on this experience.

Unsexy Things That Are Surprisingly Great

Total Rec • 9286 implied HN points • 22 Jun 24
🪞 Fashion & Beauty Beauty Clothing Marketing Skincare Lifestyle
  1. Finding value in unsexy products can lead to surprisingly great discoveries, separating genuine quality from flashy marketing gimmicks.
  2. Shopping for uncool items allows you to prioritize personal preferences over brand influence, leading to a more fulfilling shopping experience.
  3. Embracing unsexy brands helps in appreciating products for their true value and reduces the chase for novelty, fostering contentment and a more thoughtful consumption approach.

Perceived Value

The Breaking Point • 279 implied HN points • 17 Oct 24
💼 Business Sales Marketing Customer Service Branding Product Development
  1. Value is based on how the buyer sees it. For example, ice cubes can be very valuable on a hot day, but not so much on a cold one.
  2. Customers often find high value in features that are easy to create, rather than the complex ones. A simple 'Export to Powerpoint' function ended up being super useful for many users.
  3. Sometimes, the reasons customers buy a product aren’t just about how useful it is. They might buy it for the customer service, prestige, or other factors that might surprise you.

How Hollywood streamers should work with YouTubers

Simon Owens's Media Newsletter • 324 implied HN points • 31 Jan 25
💼 Business Media Marketing Advertising Content creation Streaming
  1. Hollywood streamers are looking to collaborate more with popular YouTubers, especially for unscripted projects. They might save money by licensing existing creators' content rather than creating new shows.
  2. Facebook groups are filling the gap left by local newspapers, providing communities with news and updates. However, these groups might lack the accuracy and depth of professional journalism.
  3. TikTok, especially BookTok, is driving more people to visit physical bookstores like Barnes & Noble. It's interesting how the platform encourages in-person shopping instead of just online sales.

How the Bud Light Debacle Predicted America's Corporate Vibe Shift

The Ruffian • 301 implied HN points • 12 Feb 25
💼 Business Marketing Branding Consumer behavior Corporate strategy Cultural Trends
  1. Bud Light faced a major backlash after a marketing campaign featuring a transgender celebrity, showing how quickly consumer sentiment can change. This backlash resulted in a significant loss of sales and brand trust.
  2. Unlike typical consumer boycotts, the impact on Bud Light endured even after the company attempted to distance itself from the controversy. This highlights the lasting effects that cultural issues can have on brands.
  3. The Bud Light incident reflects a larger trend in corporate America where companies need to be more aware of the cultural-political environment. Brands must navigate these changes carefully to maintain their audience and market position.

How we built a business out of recession - chapter 36 - ciao Italia

The ZIPster • 35 implied HN points • 28 Feb 25
💼 Business Entrepreneurship Startups Marketing Sales Technology
  1. CitNOW started as a small company in the UK and grew by creating easy-to-use automotive apps. They found success by being the first to offer this kind of technology in their market.
  2. They learned the importance of focusing on their target market, which was the automotive industry. They decided to stop chasing opportunities outside this sector to stay true to their core business.
  3. When expanding internationally, they took careful steps after learning from past mistakes. They aimed to enter the Italian market by leveraging their successes and established relationships with companies like Volkswagen.

The Insufferable Bros Who Run Corporate America

BIG by Matt Stoller • 56953 implied HN points • 26 Dec 23
💼 Business Monopolies Corporate culture Antitrust enforcement Pharmaceutical industry Marketing
  1. The pharmaceutical industry is heavily influenced by aggressive marketing campaigns targeted at doctors, controlled by corporations like IQVIA.
  2. IQVIA, a major player in the healthcare industry, is involved in a trial over a merger that could impact the future of advertising to healthcare professionals.
  3. The FTC alleges that IQVIA's acquisition of advertising firms like DeepIntent could lead to a monopolization of the healthcare provider advertising platform market.

How 1440 scaled its newsletter to 4 million subscribers

Simon Owens's Media Newsletter • 374 implied HN points • 23 Jan 25
💼 Business Media Marketing Entrepreneurship Growth Strategies Content creation
  1. Understanding the true value of a newsletter subscriber is crucial. Knowing how much revenue each subscriber brings helps in making smart decisions about how much to spend on acquiring new subscribers.
  2. Growing a newsletter takes strategic planning and iteration. Utilizing feedback from early subscribers and constantly improving the product can lead to high engagement and retention.
  3. Expanding beyond email can unlock new growth opportunities. Creating a platform for educational content helps connect curious learners with valuable resources, while also providing more inventory for advertisers.

🎯 The Ultimate Pitch Deck Collection

The VC Corner • 739 implied HN points • 31 Aug 24
💼 Business Startups Entrepreneurship Investing Pitching Marketing
  1. A good pitch deck should include essential slides that clearly outline your business, like the problem you're solving and your market opportunity. This structure helps investors understand your idea quickly.
  2. Telling a compelling story around your startup's journey is crucial. It helps investors connect emotionally and see the value of what you're doing.
  3. Design matters a lot in a pitch deck. A clean and modern design can make your presentation look professional and helps communicate that you are serious about your business.

When should you cross-sell?

Startup Real Talk • 291 implied HN points • 21 May 25
💼 Business Marketing Sales Growth Strategies Finance
  1. Don't rush to cross-sell. In the beginning, most customers may not buy extra products from you, so it's better to focus on growing your customer base first.
  2. Avoid getting distracted by cross-selling. Stick to what you do best to keep your business moving forward.
  3. Wait until your customer count is larger before cross-selling. The more customers you have, the better the chances of successfully selling additional products.

DeepSeek's "Ingenuous" Marketing Strategy

Enterprise AI Trends • 464 implied HN points • 23 Jan 25
🕹 Technology AI Marketing Data Privacy Competitive Analysis Consumer apps
  1. DeepSeek offers a cheaper alternative to OpenAI's services, potentially attracting many developers and startups looking to cut costs.
  2. The company positions itself as an 'open source' option, fostering grassroots support and tapping into a competitive narrative against more established players like OpenAI.
  3. There's a concern over data privacy, as using DeepSeek's services might mean sharing sensitive information, similar to the issues raised with apps like TikTok.

The Trenderprise

benn.substack • 818 implied HN points • 03 Jan 25
🕹 Technology Software Marketing User Experience Trends
  1. Many people dislike using software like Jira because it's complicated and not user-friendly. But ironically, it keeps being bought because management, not the users, are the ones making the decisions.
  2. The market has shifted towards buying software that meets the needs of users rather than IT departments. Companies like Asana market directly to users, making their products popular among teams.
  3. Today, product popularity can be influenced more by trends and social media than by quality. People are more likely to buy something because it's seen as cool or trendy, not just because it works well.

Subscrive Drive 2025 + Free Unlocked Posts

Astral Codex Ten • 6400 implied HN points • 14 Jan 25
💼 Business Subscriptions Finance Marketing Media Economics
  1. You can subscribe to Astral Codex Ten for paid access, which includes extra articles and special threads for subscribers. It's a chance to support the blog and get more content.
  2. The blog had strong subscriber growth at first but has seen a drop in recent years. The author encourages financial support but understands if people cannot afford it.
  3. Several subscriber-only posts offer unique insights, covering topics like historical figures and personal reflections. When you subscribe, you can access a lot of great content.

The new media, powered by Substack

Substack • 1523 implied HN points • 17 Dec 24
💼 Business Publishing Media Subscriptions Marketing Technology
  1. Substack is partnering with The Free Press to create better tools for media organizations. This will help them build advanced websites and support larger teams.
  2. The Free Press has a strong audience, with over 1 million subscribers, including many who pay. Substack aims to support similar publishers in the future.
  3. These new tools will make it easier for publishers to grow and connect with readers. Substack's app is already driving a lot of subscriptions for various publications.

Weekly Top Picks #97

The Algorithmic Bridge • 191 implied HN points • 10 Feb 25
🕹 Technology AI Economy Marketing Software Innovation
  1. Google has released impressive AI models that are both high-quality and affordable. They are competing strongly in the AI space.
  2. OpenAI is developing new AI agents to assist programmers and sales teams, indicating a focus on practical business applications.
  3. Sam Altman highlighted that the intelligence in AI improves at a super-exponential rate, making its economic value increase rapidly.

What happened in marketing: Amazon dethrones Walmart, NikeSKIMS & Big Tech vs EU

The Social Juice • 24 implied HN points • 24 Feb 25
💼 Business Marketing E-commerce Advertising Retail Digital Media
  1. Amazon has now surpassed Walmart in quarterly revenue, making it a leader in sales with $187.8 billion. This is the first time Amazon has taken the top spot over Walmart.
  2. Nike has joined forces with SKIMS to launch a new brand aimed at women, which shows their effort to attract new customers and expand their market.
  3. Big Tech companies are facing challenges in Europe, as governments push for stricter regulations, impacting how these companies operate in the region.

Building Authority

Tiny Empires • 147 implied HN points • 29 Jan 25
💼 Business Marketing Entrepreneurship Coaching Personal Branding Content creation
  1. You can become an authority in your field without taking years. Focused action is more important than time spent.
  2. To build authority, find your unique approach and communicate it clearly. Show real-world applications of your expertise and be transparent about your journey.
  3. Don’t try to be an expert in everything and don’t hide who you are. Sharing your unique insights consistently will help grow your authority over time.

The Hemi Edition

Why is this interesting? • 422 implied HN points • 08 Jan 25
🎭️ Culture Automotive Marketing Branding History Pop culture
  1. The Hemi engine has become a popular and recognized brand name, almost like its own celebrity in the car world. It's known for its strong performance and has fans calling for its return in various vehicles.
  2. Hemi's reputation stems from its long history and impressive performance, especially during the muscle car era of the 1960s. Its success in races helped cement its legendary status among car enthusiasts.
  3. Unlike many car brands, the Hemi name is well-known even outside of car culture, appearing in music and pop culture. This broader recognition is a rare achievement for an engine name.

You Shouldn't Start a Newsletter in 2024

Kristina God's Online Writing Club • 3776 implied HN points • 24 May 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Online business
  1. You don't need a big following to start a newsletter. You can grow your email list right from the beginning, and it's more valuable than just chasing followers.
  2. You can write about broad topics and narrow down later. Starting vague is okay, and you can figure out your niche as you go along.
  3. Having a small, engaged audience can be more profitable than a large one. Even with just a few subscribers, you can still earn good money if they truly care about your content.

How Scott Porch helps podcasters grow and monetize their audiences

Simon Owens's Media Newsletter • 349 implied HN points • 13 Jan 25
🎙 Podcasts Marketing Monetization Growth Strategies Audience engagement
  1. Scott Porch helps podcasters grow their audiences and make money. He connects them with advertising networks and helps them put their shows on YouTube.
  2. Growing a podcast can be tough because many advertising networks only work with shows that have a big following. Scott helps smaller shows get to the next level by fixing issues and improving strategies.
  3. He believes strongly in paid subscriptions for podcasts. The easier you make it for listeners to subscribe, the more likely they are to do it, especially on platforms like Apple Podcasts.

The end of the live streamer mega deals

Simon Owens's Media Newsletter • 399 implied HN points • 10 Jan 25
💼 Business Media Streaming Marketing Content creation Publishing
  1. Many livestreamers who signed huge contracts with platforms like YouTube and Mixer are now returning to Twitch as their contracts end. It shows a shift back to where they started, highlighting the unpredictable nature of streaming deals.
  2. Podcasts, especially video podcasts, are growing in value and popularity. They offer creators a chance to reach more people and compete better with big media, but they still aren't fully recognized by traditional media companies.
  3. Apple TV+ is cleverly marketing its shows by giving away earlier seasons for free on platforms like Roku. This approach can attract new subscribers and create buzz for upcoming seasons, but not all streaming services are doing this.

The Fastest Way to Make Money with Your Newsletter in 2024 📧

Kristina God's Online Writing Club • 1878 implied HN points • 06 Jul 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Monetization
  1. Short newsletters are becoming more popular. People prefer quick reads over long articles.
  2. Atomic newsletters focus on one idea and are usually around 250 words. This makes it easier to create content and determine what your audience likes.
  3. To make money from newsletters, use methods like affiliate links or sponsorships. This can help you earn income without much extra effort.

Why news publishers will probably never solve their keyword blocking problem

Simon Owens's Media Newsletter • 449 implied HN points • 03 Jan 25
💼 Business Media Advertising Marketing Content creation Technology
  1. News publishers struggle with keyword blocking, which prevents ads from appearing next to even safe content. This leads to a loss of potential revenue, as brands avoid placing ads near any political content.
  2. Affiliate links can be affected by browser extensions like Honey, which may replace original links with their own. This means creators might miss out on commissions they rightly earned.
  3. Sports team social media managers are often underpaid compared to other industries, despite the high demands of the job and the expectation of constant engagement.

When Personalization Feels Fake: Starbucks’ Cup Messages, AI, and the Quest for Genuine Connection

Gad’s Newsletter • 26 implied HN points • 24 Feb 25
💼 Business Marketing Customer Experience Branding Retail Consumer behavior
  1. Starbucks' new initiative to have baristas write messages on cups seemed nice but felt forced and scripted. Customers want genuine interactions, not corporate mandates.
  2. Personalization in marketing works best when it's real and meets customer expectations. If customers feel it's fake or too much, it can harm trust and satisfaction.
  3. AI can help personalize experiences, but it can also make customers uneasy if they feel their privacy is being invaded. The key is to balance tech use with genuine human connections.