The hottest Audience Substack posts right now

And their main takeaways
Category
Top Business Topics

That Other Me

Painful Signs, Or, Joel's Substack • 119 implied HN points • 19 Feb 24
📚 Literature Epic Narrative Grief Characters Audience
  1. Achilles' lament for Patroklos in Iliad 19 explores the impact of Patroklos' death on others, showcasing themes of personal loss and grief.
  2. Achilles expresses a collapse of identities with Patroklos and projects the loss of a single person onto his living father and son, illustrating a narrative of replacement and surrogacy.
  3. Grief is associative and unpredictable, touching not only the mourner but also the internal and external audiences, encouraging reflection on personal losses and the importance of responding to others' suffering.
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Improving Retention with Audience Surveys

Growth Croissant • 452 implied HN points • 12 May 23
💼 Business Retention Surveys Feedback Audience Metrics
  1. Improving retention by solving the customer's problem in a deeper way can have a noticeable impact on retention.
  2. Focus on your core audience for a 10x improvement in solving their problem, even if it means neglecting parts of your audience for better problem-solving.
  3. Running surveys, especially cancel surveys, can provide valuable feedback to enhance your product, understand audience needs, and improve retention.

Is Sports Coverage Dying?

C.W.’s Newsletter • 98 implied HN points • 14 Jul 23
🎾 Sports Media Audience Digital Platforms
  1. Newspapers are shifting away from traditional sports coverage due to the rise of digital platforms like The Athletic and team-specific internet sites.
  2. Printed newspapers are adapting to the decline in sports coverage by transforming into sports magazines with less emphasis on game stories.
  3. Gen Z is showing a lower interest in traditional sports viewing, preferring social media platforms like TikTok, YouTube, and Instagram to stay updated on sports content.

How to do developer marketing that doesn’t suck

Developer GTM – by Calyx Consulting • 59 implied HN points • 24 Aug 23
💼 Business Marketing Documentation Content Technology Audience
  1. Good developer marketing copy should be concise, use language that resonates with the target audience, and focus on addressing their pain points.
  2. Even if your company doesn't have an official marketing team, you are still doing marketing through how you present your brand and product to the world.
  3. In developer products, it's crucial to have a strong product first before attempting to out-market with weak marketing strategies.

The ABCs

Achee Alpha • 3 implied HN points • 24 Feb 24
💼 Business Marketing Startups Content Audience Data
  1. Focus on the foundations in marketing - Audience, Behavior, Content. These are the ABCs that matter most.
  2. Targeting the right audience is crucial. It's not about reaching everyone, but connecting with those who need your solution.
  3. Listen to your user's problems, understand their behavior, and create valuable content to attract and engage them.

Ask Who It's For

Tigerfeathers! • 4 implied HN points • 18 Oct 23
💼 Business Marketing Audience Entrepreneurship Market Product
  1. Gary Dahl's success with the Pet Rock stemmed from targeting a specific audience that resonated with his product.
  2. Identifying a smallest viable audience is crucial for entrepreneurs and creators to tailor their offerings effectively.
  3. Rather than trying to appeal to everyone, focus on finding the right audience that is already interested in what you have to offer.