Ben’s Growth Musings SaaS growth advice learned from building a venture backed startup and advising many more over the last decade.
(Almost) Building Tacklr 2 HN points • 01 Mar 23 💼 Business Entrepreneurship Marketing Technology Market research Consumer behavior The author attempted to validate an idea for an AI phishing protection product by following a structured process. The author found technical feasibility but faced challenges with market interest and competition, ultimately leading to scrapping the project. Key takeaways include the importance of validating riskiest hypotheses and understanding market interest before investing further resources.
Coming soon 0 implied HN points • 28 Feb 23 📚 Literature Ben Heinkel's Growth Musings are coming soon. You can subscribe to Ben Heinkel's substack at benheinkel.substack.com. Stay tuned for more updates from Ben Heinkel on Feb 28, 2023.
Acquisition First: Your product is not as important as you think 0 implied HN points • 11 Apr 21 Focus on acquisition early on, not just your product. Incorporate acquisition strategies into your product design from the beginning. Acquisition influences target market choice and pricing strategy.
Product Led Growth: Learnings from a self-serve move 0 implied HN points • 11 Apr 21 Consider your audience and how easily they can understand and use your product. Think about pricing, trust, and risk when implementing a self-serve model. Free trials can be used as lead generation tools in complex enterprise products.