The hottest Consumer behavior Substack posts right now

And their main takeaways
Top Business Topics
Kneeling Bus • 205 implied HN points • 10 Feb 24
  1. The concept of exercise is portrayed as peculiar and counterintuitive in modern society, with emphasis on the trend towards optimizing the self.
  2. The digital age has paradoxically renewed focus on physical appearance and maintenance, despite the technological liberation that was once presumed.
  3. There is a critique on contemporary gym culture, illustrating a disconnect between the adapted physical ideals and the practical lifestyle in today's society.
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Gad’s Newsletter • 38 implied HN points • 19 Feb 24
  1. Amazon is facing competition from companies like Temu, pushing them to innovate strategy like introducing a second BuyBox.
  2. The BuyBox tool simplifies shopping by highlighting one listing, and its introduction boosts marketplace orders, lowers entry barriers for sellers, and can lead to lower prices and higher quality for consumers.
  3. Self-preferencing of Amazon's products in search results may have mixed effects, impacting competition, innovation, consumer choice, and marketplace dynamics.
Objet • 98 implied HN points • 09 Feb 24
  1. The manifesto introduces the concept of 'Le New Consumer' who is an optimist and believes in creating a better world through their purchasing power.
  2. The 'Le New Consumer' values empowerment, balance, intellectual honesty, relationships, questioning intentions, curation, embracing friction, creating meaning, and seeking like-minded individuals.
  3. The manifesto encourages individuals to join the movement and embrace the values of 'Le New Consumer' to make a positive impact on the world.
Working Theorys • 21 implied HN points • 18 Feb 24
  1. The concept of 'cool' is depreciating faster than ever, leading builders to rethink product longevity. Minimizing time to value and embracing time to lameness are key strategies.
  2. Builders must navigate between the online persona ('netizen self') and real-life persona ('citizen self') to maintain authenticity and relevance in a digital age.
  3. Launching new products in a slow and deliberate manner, focusing on timeless design, and inventing new product categories can help extend the lifespan of a product in a fast-changing market.
The Data Score • 59 implied HN points • 06 Feb 24
  1. The health of the US consumer in 2024 is complex, influenced by both tailwinds and headwinds, with different consumer cohorts showing varied spending behaviors.
  2. Low-income consumers are spending a higher percentage of their income on e-commerce, indicating potential shifts in spending habits influenced by factors like age demographics and value-seeking behavior.
  3. Analysis of specific industries like travel, home improvement, pet products, and fast fashion reveals changing consumer behaviors, highlighting trends such as a shift to home-related spending and considerations for subscription services like online streaming and pet supply shopping.
Gad’s Newsletter • 21 implied HN points • 12 Feb 24
  1. Despite the rise of online shopping, physical retail locations still play a crucial role in the retail landscape.
  2. The concept of omnichannel retailing, combining online and physical sales channels, has become essential for many retailers.
  3. Understanding consumer preferences and integrating online and offline channels intelligently is crucial for the future of retail.
The API Changelog • 3 implied HN points • 23 Feb 24
  1. Breaking changes in APIs can disrupt consumer integrations, leading to failures. Producers need to understand and mitigate breaking changes to maintain API usability.
  2. API governance faces challenges as consumers may not adhere to contracts, causing uncontrolled consumption and dependencies. Aligning API usage closely to expected scenarios helps manage these issues.
  3. Controlling API consumption can be improved by providing SDKs that offer a standardized way to interact with the API, reducing the risk of breaking changes and fostering smoother interactions between producers and consumers.
Fight to Repair • 39 implied HN points • 01 Feb 24
  1. Colorado's legislature passed a resolution calling for a national scoring system for electronic device repairs, aiming to make repairability of products easy to understand when buying electronics.
  2. Repair scores, like the one adopted in France, have been shown to influence consumer behavior and create awareness about repairability options.
  3. Repair scores are part of a broader effort to reduce e-waste and empower consumers by making hidden costs of device purchases more apparent.
Startupology • 19 implied HN points • 05 Feb 24
  1. Rental car companies and EVs face challenges like high repair costs and poor infrastructure.
  2. Hertz faced bankruptcy, then aimed to boost business with an EV fleet but is now selling off a third of it due to low demand and high repair costs.
  3. Issues with rental companies and EVs include maintenance costs, customer education, charging infrastructure, and consumer familiarity.
Li's Newsletter • 7 implied HN points • 14 Feb 24
  1. Points in loyalty programs are a way to move users up the loyalty ladder by rewarding behaviors with tangible benefits and creating emotional connections with the brand.
  2. When designing a points program, consider if points should target user acquisition or retention, if they should be redeemable, and what types of rewards are enticing for users.
  3. Onchain tokens have advantages over traditional points in terms of composability, but drawbacks like speculation impacting consumer behavior and legal/regulatory challenges need to be considered.
Asian Century Stocks • 314 implied HN points • 26 Oct 23
  1. Companies can raise prices by making customers feel positive about a purchase.
  2. Economic moats give companies the power to raise prices without losing business to competitors.
  3. Lowering the risk or perceived pain of purchase, creating positive emotions, and promoting a sense of community are key pricing strategies for successful companies.
Optimally Irrational • 18 implied HN points • 07 Dec 23
  1. Consumers shape the features of the modern public sphere by driving the demand for biased information.
  2. Providers of rationalisations compete on quality in a marketplace where reputation plays a crucial role.
  3. Market dynamics in the information sphere highlight agglomeration economies, the influence of demand on supply, and the risk of audience capture.
Chaos Engineering • 2 implied HN points • 29 Jan 24
  1. Affinity marketing involves targeting specific customer groups based on shared characteristics or interests.
  2. Hispanics in the US represent a large segment of the population, often working in labor-intensive jobs and having lower educational backgrounds and incomes.
  3. The Latino American fintech market presents an opportunity to provide financial services tailored to the needs of the Hispanic and Latino communities.
The Social Juice • 9 implied HN points • 27 Sep 23
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.
Fight to Repair • 39 implied HN points • 19 Oct 22
  1. Printer companies like Epson use software tactics to hinder repairability and push customers to buy new products, impacting consumer choice and environmental sustainability.
  2. Companies like Epson create narratives around complexity and danger to deter customers from repairing their devices, steering them towards buying new models or using authorized repair services.
  3. Advocating for longer-lasting, repairable products and changing the incentives for companies built on waste and obsolescence can help reduce e-waste and promote sustainable consumption in the electronics industry.
Below the Line from Kevin LaBuz • 5 implied HN points • 10 Sep 23
  1. E-commerce industry saw improved results in Q2 2023 with leaner cost structures and accelerated growth rates.
  2. Consumer behavior shows focus on value and essentials due to inflation and competition for spending.
  3. Companies are strategically managing expenses, transitioning from broad cost cutting to surgical measures in Q2 2023.
Below the Line from Kevin LaBuz • 10 implied HN points • 11 Jun 23
  1. E-commerce industry growth is uneven post-pandemic, with larger companies thriving while smaller ones struggle.
  2. Second quarter outlook for e-commerce shows signs of improvement, but uncertainty remains for full-year guidance.
  3. Consumer behavior is shifting towards more value-focused spending, with customers trading down on discretionary items.