The hottest Brand identity Substack posts right now

And their main takeaways

Category

Top Education Topics

How to go viral: Barbie’s billion dollar meme machine

Flack • 628 implied HN points • 09 Aug 23

💼 Business Marketing Audience engagement Brand identity Competition

Barbie's viral success was driven by memes, not traditional marketing.
Creating meme-worthy content involves embracing absurdity, evoking emotions, and sparking debate.
Involve your audience in your content by allowing self-expression, connecting with their opinions, style, or experiences, and forming a tribe.

My Journey of Iteration and Reinvention

DecafQuest's Newsletter • 78 implied HN points • 26 Mar 23

🚌 Education Lifelong learning Career transition Brand identity

Transitioning from academia to online teaching can lead to unexpected opportunities and global connections.
Being open to changing plans and exploring new avenues can result in finding a better fit for personal and professional growth.
Adopting a new mindset, seeking diverse opportunities, and rebranding can lead to a successful pivot and expansion into different industries.

#69 Keep going!

Design Lobster • 219 implied HN points • 24 May 21

🪑 Design Product Design Industrial Design Brand identity

Bubble Wrap was originally created as textured wallpaper, but found success in protecting items during shipping.
Keeping an eye on the surrounding environment could lead to valuable design connections that aren't immediately obvious.
Redefining a brand through a new design, like the Land Rover Series I, can lead to unexpected success and longevity.

How Who Gives a Crap Used Storytelling and Humor to Turn Toilet Paper into Impact while Donating $11M to Charity

the case for brand 💼 • 14 implied HN points • 16 Feb 24

💼 Business Branding Marketing Sustainability Brand identity

Brand identity is crucial for standing out and being remembered.
Creating memorable marketing stunts and activations can help differentiate your product.
Impact storytelling can connect customers emotionally, making them feel good about your brand.

№.2 Determinative Nominism

AFFALÉ • 2 HN points • 15 Feb 23

🪞 Fashion & Beauty Brand identity Luxury Fashion Surrealism Fashion & Design

Nominative determinism is a concept where a person's name is thought to influence their career, but it may not always hold true.
Brand designers play a crucial role in creating meaning and identity for businesses through logos and branding strategies.
Launching a new brand requires a compelling narrative to captivate audiences and create a lasting impression beyond just the products.

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