the case for brand 💼

The Case for Brand Substack explores strategies for building successful brands through case studies and tips. It covers various brands' approaches to positioning, community building, unique marketing tactics, and adapting to cultural trends. It emphasizes brand storytelling, authenticity, and leveraging beliefs and missions for competitive advantage.

Brand Building Strategies Marketing Tactics Community Building Brand Positioning Adapting to Cultural Trends Storytelling in Branding Authenticity in Branding Innovation in Marketing

The hottest Substack posts of the case for brand 💼

And their main takeaways
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The Real Winners of the Super Bowl

7 implied HN points • 12 Feb 24
🎭️ Culture Sports Advertising Social media
  1. The real winners of the Super Bowl were the broadcasters, with Nickelodeon's alternative broadcast being a smart move for a wider audience.
  2. The off-field entertainment, like Art But Make it Sports meme account, provided engaging content that kept viewers entertained.
  3. CeraVe's Super Bowl campaign, starting from paparazzi shots to the ad itself, showcased the power of building anticipation and involvement for a brand.

2024 Storylines

7 implied HN points • 02 Feb 24
  1. Trends can be uncertain, focus on storylines instead
  2. Brands should align with culture and utilize storylines in their strategies
  3. Implications of AI, authenticity, and changing consumer behaviors in 2024

How Tracksmith Built a Cult Running Brand that's Grown 280% over 3 Years

14 implied HN points • 17 Nov 23
  1. Investing in brand from the beginning leads to compounding interest for finding and keeping customers.
  2. Build a community-driven brand by leveraging heritage, loyalty programs, and selling a lifestyle.
  3. Create demand through quality long-form storytelling and make your brand enduring by focusing on authenticity and credibility.

How Liquid Death Built a $700M Brand

14 implied HN points • 11 Nov 23
  1. Break the category rules to stand out and make an impact.
  2. Test weird ideas on the internet to gauge response and spark interest.
  3. Repetition of key messages combined with consistency can fuel long-term success in branding.

Building brands for communities

14 implied HN points • 04 Nov 23
  1. Organized communities are powerful.
  2. Shifting from control to trust and inspire leads to successful community brands.
  3. Building brands for communities requires reflecting them and creating a sense of belonging.

🌑🔥 How Dark Mofo increased tourism visitation in Tasmania by 47%

7 implied HN points • 22 Dec 23
  1. Dark Mofo increased tourism in Tasmania by 47% through unconventional branding and marketing strategies
  2. Embrace your brand's unique positioning and cater to a specific audience rather than trying to please everyone
  3. Dark Mofo's success lies in creating immersive experiences through yearly themes, pushing boundaries in programming, and engaging the community in the festival

How Fishwife hooked the stylish, sustainable tinned fish market to reel in 200% growth

7 implied HN points • 01 Dec 23
  1. Fishwife successfully reeled in 200% growth in the tinned fish market by fueling category growth and creatively engaging their audience
  2. Their success was driven by unique positioning, aligning with cultural trends, and investing in a bold brand identity through collaborations and unique marketing strategies
  3. By following Fishwife's tactics of immersing in audience culture, recycling brand love, and strategic collaborations, businesses can enhance their growth and engagement

💼 How the Not-Dads behind Dad Grass Are Building a Brand Without a Brand Book

0 implied HN points • 08 Mar 24
💼 Business Brand building Entrepreneurship Customer Engagement Marketing Product Development
  1. The founders of Dad Grass built their brand without a traditional brand book, focusing on creating an experience that goes beyond typical models.
  2. Dad Grass founders highlight the importance of having fun and connecting with customers to build a successful brand.
  3. Investing heavily in branding early on is crucial for founders looking to build a strong and enduring brand.

How Airbnb used Brand to Build a $96B Company and Change the Way People Travel

0 implied HN points • 09 Feb 24
  1. Airbnb built a $96B company using brand marketing instead of performance marketing.
  2. They focused on mission alignment and leading with brand to create an emotional connection with customers.
  3. During a crisis, Airbnb steered through by acknowledging, taking responsibility, and overcorrecting.

Brand as belief system

0 implied HN points • 20 Oct 23
  1. Beliefs shape brands by guiding actions and creating stories.
  2. Strong brands have belief systems at their core, like Aesop, Patagonia, and Nike.
  3. Building a strong brand requires long-term commitment, willingness to make sacrifices, and polarizing stances.

Brand building on a budget 💸

0 implied HN points • 27 Oct 23
  1. Creativity is more important than a big budget for brand building.
  2. Real life examples show that brands can be built on a budget.
  3. Focus on solving problems, customer touchpoints, and low-cost tools for effective brand building.

🔮 January Vibe Check ✅

0 implied HN points • 03 Feb 24
  1. January 2024 started with global crises and continued uncertainty
  2. Quality issues came to light through incidents like the Alaska Airlines door plug
  3. 2024 marked the return of brand marketing with notable campaigns and legal actions

Origin stories for brand builders 📚

0 implied HN points • 13 Oct 23
  1. Brand origin story is a simple narrative describing how the company started.
  2. Use your origin story to make people feel something and motivate action.
  3. Identify your origin story by mining insights, getting creative, and road-testing it.

Coming soon

0 implied HN points • 31 May 23
  1. The post is about making a case for branding
  2. It is promoting the website thecaseforbrand.substack.com
  3. The post will be available on May 31, 2023

[Tools] Build a Performance Creative Workflow with Foreplay

0 implied HN points • 17 Sep 23
  1. Performance creative is a competitive advantage in marketing
  2. Foreplay is a tool for saving and organizing social ads efficiently
  3. Features of Foreplay include a Chrome extension, moodboards, and custom tags

[Intro] When should startups start thinking about brand? 🧠

0 implied HN points • 02 Jun 23
  1. Brand should be considered early on by startups for rapid growth.
  2. Brand can be a valuable growth accelerant for startups.
  3. Investing in authenticity and action behind your brand can create a competitive advantage.

How Bandit is Building the Underground Running Brand Taking Over Road Racing Through Community, Storytelling and Event Marketing

0 implied HN points • 15 Mar 24
💼 Business Marketing Community Events Storytelling
  1. Community immersion is vital for authentic growth of brands, focusing on generating understanding rather than forcing sales.
  2. Crafting stories for superusers who deeply resonate with the brand can create a strong emotional connection with a broader audience.
  3. Using events as marketing tools to engage with the target community, set revenue goals, and drive brand loyalty.