Snaxshot ⢠479 implied HN points ⢠23 Sep 24
- Aperitivo culture is growing globally, especially in the US, as people seek to enjoy drinks in a more relaxed and social setting. It's about light, mixed drinks like the Aperol Spritz that encourage moderation rather than binge drinking.
- Non-alcoholic aperitifs are becoming popular too, with brands like Ghia leading the way. This gives people options to enjoy the experience of aperitivo without alcohol.
- The rise of 'spritz' drinks is transforming how cocktails are perceived, making them sound more appealing and sophisticated, even encouraging people to put a twist on traditional beverages.