Snaxshot

Snaxshot is a newsletter and product oracle focused on delivering insights and trends within the food and beverage industry, catering to a global audience including top executives. Topics range from culinary fashion to disruptive industry trends, with a focus on innovation, sustainability, and culture from a GenZ perspective.

Food and Beverage Trends Industry Insights Product Reviews Fashion and Food Intersection Sustainability in Culinary Products Business Strategies and Brand Insights Consumer Goods Innovations Health and Nutrition

The hottest Substack posts of Snaxshot

And their main takeaways
519 implied HN points β€’ 29 Oct 24
  1. Luckin Coffee is gaining an edge over Starbucks, showing how competition in the coffee market can change quickly.
  2. There’s a rising trend for health-focused drinks, like pre-biotic cocktails, which mix wellness with socializing.
  3. More quick-service restaurants are using GLP-1, a drug for weight loss, to attract customers seeking healthier options.
519 implied HN points β€’ 22 Oct 24
  1. There's a new trend of 'prenatal gummies' designed for men, which aim to support sperm health.
  2. The grocery market is evolving, with a rise in expensive, trendy food options, especially among younger shoppers.
  3. The author is actively sharing insights and news, suggesting they are engaged in talks and discussions around current food trends.
539 implied HN points β€’ 30 Sep 24
  1. People are showing a strong interest in classic flavors, especially sodas that remind them of their childhood. Brands that focus on nostalgia are getting a lot of attention.
  2. New drinks like AG1 are trying to reach mainstream audiences by teaming up with popular spots like Starbucks. This helps them gain visibility without the high price tags.
  3. Condiments and butter are seeing fresh ideas, with new flavors becoming popular. It's exciting to see how brands are innovating everyday products to attract younger buyers.
359 implied HN points β€’ 06 Oct 24
  1. Better Brand, once valued at $170 million, is facing allegations of being a scam as their product quality has declined significantly after raising money.
  2. Many customers cannot find Better Brand products in stores, and some have not received their orders, leading to frustrations and reports to consumer agencies.
  3. Key employees have left the company, and the founder is rumored to be hiding in Europe as the situation escalates.
619 implied HN points β€’ 24 Sep 24
  1. Gen Z is changing how we view grocery shopping. For them, buying groceries is often a trendy and fun choice, similar to fashion.
  2. Celebrities are now entering the food space with their own brands. Brooklyn Beckham, for instance, is launching a line of sauces that reflect his generation's tastes.
  3. Quality and design matter to Gen Z. They want good-tasting products that also look great on display, which is why brands are focusing on both taste and aesthetics.
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479 implied HN points β€’ 23 Sep 24
  1. Aperitivo culture is growing globally, especially in the US, as people seek to enjoy drinks in a more relaxed and social setting. It's about light, mixed drinks like the Aperol Spritz that encourage moderation rather than binge drinking.
  2. Non-alcoholic aperitifs are becoming popular too, with brands like Ghia leading the way. This gives people options to enjoy the experience of aperitivo without alcohol.
  3. The rise of 'spritz' drinks is transforming how cocktails are perceived, making them sound more appealing and sophisticated, even encouraging people to put a twist on traditional beverages.
659 implied HN points β€’ 30 Aug 24
  1. Your urine can give clues about your health. Smart toilets and devices are being developed to analyze your pee for hydration and gut health.
  2. Companies like Graza are successful by listening to customer preferences and adapting their products. Their packaging and pricing strategies are attractive to shoppers.
  3. The trend of snackable salmon is growing, as brands find innovative ways to make salmon more accessible and appealing, similar to how tuna was marketed.
679 implied HN points β€’ 18 Aug 24
  1. Après sport drinks are a trendy new category that focuses on hydration without the heavy functionality of traditional sports drinks. They are designed to be enjoyed socially after light sports like pickleball or tennis.
  2. Millennials are reviving and upgrading leisure sports and related drinks, moving away from sugary beverages towards healthier options like sparkling waters. This reflects a broader shift in lifestyle and drinking habits.
  3. Market trends show a growing demand for low-calorie and functional drinks, with the sports drink sector expected to see significant growth. People are starting to prefer lighter, refreshing choices after sports activities.
739 implied HN points β€’ 12 Aug 24
  1. Gen Z is moving away from traditional recipes and ingredients. They like to remix old favorites with new, exciting flavors and trends.
  2. There's a rising trend of niche and locally sourced water brands. Many consumers are now interested in hyper-local options rather than exotic imported waters.
  3. Food brands are finding success by unbundling popular classics. This gives consumers new and fun ways to enjoy familiar products.
339 implied HN points β€’ 13 Aug 24
  1. Starbucks is trying to change its image and wants to be more like Chipotle, focusing on fresh and customizable food options.
  2. The company recently hired Chipotle's CEO to help with this transformation and bring new ideas to Starbucks.
  3. This shift shows how popular fast-casual dining is, and Starbucks aims to attract a younger, more health-conscious crowd.
779 implied HN points β€’ 17 May 24
  1. Airbrush advertising had a golden era but declined in popularity in the 1950s before resurging in the 1980s.
  2. Nostalgia for previous eras, like the 1980s airbrush art style, flourishes in a world overwhelmed by digitalization.
  3. Brands are leveraging artists to create surreal advertising, blending the past and present to captivate audiences.
279 implied HN points β€’ 21 Jul 24
  1. DMT gummies are a new trend, blending the medicinal aspects of psychedelics with common candy forms.
  2. There’s a rising interest in food items like ramen for babies and unique snacks, showcasing innovative food culture.
  3. Plant-based items and performance drinks are gaining popularity, changing how people view nutrition and health.
539 implied HN points β€’ 16 May 24
  1. Mexican city Erewhon chain Mora Mora is heavily inspired by health grocers like Erewhon and is attracting attention for its aesthetics and celebrity sightings.
  2. Welch's has launched a line of vodka RTDs, joining the trend of spiked childhood classics being reinvented for adult consumption.
  3. Beef tallow is gaining popularity as a healthier alternative to seed oils, leading to the rise of brands incorporating it into various products and sparking debates over food choices.
459 implied HN points β€’ 28 May 24
  1. Chia is being marketed as 'vegan caviar,' causing a stir in the food world with debates on the authenticity of such marketing tactics.
  2. The rise of 'migraine-friendly' snacks like Amia addresses a real need, as migraines affect a significant number of Americans and are linked to dietary choices.
  3. In the food industry, there are innovative brands like Baby that aim to make products like weed aspirational, showcasing the evolving trends within the market.
599 implied HN points β€’ 28 Apr 24
  1. Foxtrot's financial troubles include 6-figure unpaid invoices and lawsuits.
  2. Snaxshot became a go-to source for news about Foxtrot's closure, acknowledged by various reputable outlets.
  3. Subscribing to Snaxshot gives access to exclusive content and a 7-day free trial.
459 implied HN points β€’ 21 May 24
  1. Brozempic is a new weight loss product hitting the market for only $199, offering a more affordable alternative to other options.
  2. The best food shows are not necessarily on traditional food networks, with new creators and platforms emerging to showcase unique dining experiences.
  3. Unique food trends like omakase bread and innovative products like FroCo (frozen cottage cheese ice cream) are gaining popularity, challenging traditional food norms.
439 implied HN points β€’ 23 May 24
  1. Starbucks may 'de-ethnicize' boba tea with their new drinks, sparking online reactions and concern from brands like Bobabam.
  2. Food giants are pivoting to create GLP-1 friendly meals, following trends like the gluten-free craze.
  3. Yiayia and Friends brand universe by Beet Root Design highlights tradition, culinary comfort, and storytelling through characters.
399 implied HN points β€’ 24 May 24
  1. Embracing the sensuality of food can lead to a deeper connection with what nourishes us, shifting away from mindless consumption to a more mindful indulgence.
  2. The rise of food porn and product porn reflects a generation seeking instant gratification and using visual cues to signal interests, while also exploring a deeper connection with global cuisines and flavors.
  3. Curation, akin to edging, allows for delayed gratification and enhances the experience by immersing oneself fully through all senses, ultimately extending and heightening the pleasure of consumption.
459 implied HN points β€’ 03 May 24
  1. Foxtrot Market details and liquidation discussed in this post.
  2. Bettergoods described as Yassified Walmart, with comparisons to Erewhon and hypebeast grocers.
  3. Coverage of Crunchy teens crusade against BigFood and curation of new products.
679 implied HN points β€’ 18 Mar 24
  1. Simu Liu was seen slinging dumplings at an event, showcasing a celebrity involvement in food production.
  2. SXSW and EXPO events featured interesting trends like the rise of natural sour products and the consumer dictating new products.
  3. Observations included the amount of VC funding at EXPO, celebrity sightings endorsing products, and collaborations between restaurants and emerging brands.
419 implied HN points β€’ 10 May 24
  1. Foxtrot Market faced a questionable auction process with potential bidders feeling left in the dark, leading to speculations of a rigged setup.
  2. Brands like Blueprint by Bryan Johnson are stepping into the market with products like supplements and olive oils, potentially shaking up established brands like Athletic Greens.
  3. Various CPG brands are undergoing rebranding and major changes to stay relevant and attract customers, reflecting a rebranding trend in the industry.
259 implied HN points β€’ 13 Jun 24
  1. The post discusses topics like a 'Millennial viagra' and 'single fruit universes', showcasing unique and unconventional ideas.
  2. It hints at trends such as GenZ preferences and upcoming color palettes in Consumer Packaged Goods (CPG).
  3. The content is part of a reader-supported publication without advertising, encouraging support from paid subscribers.
419 implied HN points β€’ 29 Apr 24
  1. Market turmoil: Companies investing in unique products like zebra meat and adaptogenic ramen due to market instability.
  2. Financial struggles: Unfavorable market conditions leading to stock declines for UNFI and business closures like Boisson.
  3. Credit crunch: Ampla facing an existential crisis, indicating a potentially critical point in the market.
359 implied HN points β€’ 14 May 24
  1. Chains like fast food and casual restaurants play a significant role in American culture and economy.
  2. Fast food chains have an impact globally, spreading Americana culture and becoming iconic in various countries.
  3. The collaboration and creative events by companies like Chain are reshaping how brands connect with consumers and innovate in the fast food industry.
539 implied HN points β€’ 29 Mar 24
  1. Boisson platform may be shutting down as discussed with brands
  2. The story is evolving and more information is being gathered
  3. To read the full post and access archives, a 7-day free trial on Snaxshot is available
419 implied HN points β€’ 23 Apr 24
  1. Foxtrot Market has ceased operations, which is a developing story.
  2. There is a need for a 7-day free trial to access more details about the situation.
  3. The closure of Foxtrot Market is a significant loss, impacting stores, employees, and staff.
259 implied HN points β€’ 03 Jun 24
  1. Millennials have found a way to make fiber more appealing and trendy
  2. The discussion includes the landscape of ready-to-drink prebiotics and the revelations from the Poppi lawsuit
  3. The post is reserved for paid subscribers, offering exclusive insights and content
239 implied HN points β€’ 07 Jun 24
  1. Ketosis is being explored as a significant digital biometric in 2024.
  2. Bitter flavors are gaining popularity as a better choice in 2024.
  3. There is a focus on new trends like Starbucks' protein RTDs, and the concept of 'halving your beer and drinking it too'.
399 implied HN points β€’ 17 Apr 24
  1. There is controversy surrounding Better Brand's product misrepresentation, causing disappointment among customers and raising questions about company integrity.
  2. The company's growth and valuation do not seem to align with the quality of its products, leading to skepticism and disappointment among consumers.
  3. Issues like false advertising in the food industry showcase a disconnect between company growth goals and product quality, emphasizing the importance of maintaining honesty and quality in consumer products.
579 implied HN points β€’ 20 Feb 24
  1. GenZ is reshaping the food and beverage industry by focusing on new flavor fusions, cleaner ingredients, and aesthetic appeal.
  2. GenZ's influence is evident in the rise of creator packaged goods and a new wave of unique flavors in products like MyMuse soda and Bawi's agua frescas.
  3. This generation is redefining traditional concepts in food and beverage, such as with the development of non-alcoholic aperitifs, innovative salad dressings to improve moods, and chill-able wines tailored to mood and occasion rather than origin.
219 implied HN points β€’ 05 Jun 24
  1. The post discusses the topic of whether Foxtrot Market can be redeemed, sharing a mix of anger, doubts, and hope.
  2. The author received a lot of messages about the Foxtrot Market post, leading to the decision to delay the scheduled issue to focus on this topic.
  3. The post is for paid subscribers of Snaxshot, emphasizing support for deep dives, curation, and news commentary.
339 implied HN points β€’ 30 Mar 24
  1. Food and beverage trends are evolving to offer a sense of spirituality and divine experience through products like beverages infused with spiritual uplift claims and chocolate infused with healing frequencies.
  2. Millennials are leading a shift away from traditional organized religions, but there is still a strong inclination towards seeking spiritual connections and experiences, whether through food, substances, or rituals.
  3. The intersection of food, beverages, and spirituality is becoming more prominent, with unique experiences like sensorial cafes and the commodification of wellness and spiritual benefits in consumer products.
359 implied HN points β€’ 06 Mar 24
  1. Kylie Jenner's RTD drink faced skepticism from Gen Z due to brand expansion into various products.
  2. Consumers are increasingly drawn to premium pet pantry items, indicating a rise in spending on pets.
  3. Food and beverage industry trends include the popularity of status chips, innovative toothpaste flavors, and the emergence of blood sugar-friendly products.
279 implied HN points β€’ 15 Feb 24
  1. The founder of Ithaca Hummus, Chris Kirby, started the company from humble beginnings at the Ithaca Farmers’ Market.
  2. Chris Kirby's inspiration for venturing into hummus came from a desire for healthy, versatile, and flavorful food options that were missing in the market.
  3. Hummus, especially Ithaca Hummus, is praised for its versatility, health benefits, and role in enhancing various dishes, making it a go-to option for a flavorful and healthy addition to meals.
339 implied HN points β€’ 14 Jan 24
  1. The intersection of food and fashion from a GenZ perspective is an interesting topic.
  2. Anja Westhues explores the connection between food and fashion in her writing.
  3. Readers can access the full post archives by subscribing to Snaxshot.
219 implied HN points β€’ 13 Mar 24
  1. Sophia Cheng has had a diverse career path, starting from studying journalism to working in finance and consulting before pursuing her plant-based jelly product, Oddball.
  2. The inspiration behind Oddball comes from Sophia's Asian upbringing, highlighting the importance of texture in Asian foods and the balance and moderation in the Asian diet.
  3. The journey of building Oddball has been challenging, especially in terms of fundraising, but Sophia emphasizes the importance of simplicity in product creation and the values of embracing healthier snacking choices.