Klement on Investing β’ 2 implied HN points β’ 11 Nov 24
- Most investors in Germany are not interested in sustainable investments. More than half of them prefer traditional investing and don't plan to change that.
- Social influence plays a big role in investment choices. If friends and family are into sustainable investing, itβs likely others will be too, but the opposite is also true.
- Many people who divest from sustainable investments do so because they aren't seeing good returns. They feel like their money could earn more elsewhere.