The hottest Event Management Substack posts right now

And their main takeaways
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Top Business Topics

The Players Championship: How The PGA Tour Turned A $1 Swamp Into A $150 Million Real Estate Business

Huddle Up • 158 implied HN points • 11 Mar 26
💼 Business Event Management
  1. The PGA Tour bought cheap Florida swampland to build a public flagship course, giving it control of a major event venue instead of depending on private clubs.
  2. By owning and operating TPC Sawgrass and a network of TPC courses, the Tour diversified income with greens fees, tickets, merchandise, and concessions, creating a business that now makes over $150 million a year.
  3. Developing the course as an anchor project boosted nearby real estate values and turned a $1 land deal into a scalable real-estate and events business.

The NFL’s Super Bowl Demands Are Crazier Than You Think

Huddle Up • 215 implied HN points • 04 Feb 26
🎾 Sports Event Management
  1. The NFL takes tight control of the Super Bowl experience, including long rent-free stadium use, exclusive suite and ticket allocations, and the power to swap sponsors and concessions.
  2. Host cities must meet many specific, costly demands — large (often domed) stadiums or heating systems, sales-tax exemptions, free amenities like golf courses and bowling alleys, and to pay for NFL inspection trips.
  3. The financial deal is heavily lopsided: the league keeps most revenue and tax breaks while cities and local businesses shoulder big costs and provide services for free.

The Tour de France: How The World's Most Challenging Race Became A $150 Million Business

Huddle Up • 59 implied HN points • 09 Jul 25
💼 Business Event Management
  1. The Tour de France is a grueling race where cyclists push themselves to the limit, burning a lot of calories over its 21 stages. It's known for the tough challenges it presents to the competitors.
  2. Despite being a free event for fans, the Tour de France generates huge profits, around $150 million, mainly through sponsorships and team investments.
  3. Teams can spend over $50 million each for a chance to compete, showing how serious and competitive the sport is, as well as the financial commitment it requires.

The French Open’s Biggest Lie Is Hiding in Plain Sight

Huddle Up • 22 implied HN points • 05 Jun 25
🎾 Sports Event Management
  1. The clay courts at the French Open aren't actually made of clay soil; they're topped with red dust from bricks used in French houses.
  2. Beneath the red dust, there are multiple layers that include stone and crushed limestone, making the court structure complex.
  3. Unlike other sports venues, the grounds crew at Roland Garros uses their hands to check court moisture instead of using high-tech tools.

#14: A time and place for everything

The Uncertainty Mindset (soon to become tbd) • 19 implied HN points • 05 Feb 20
💼 Business Event Management
  1. Conferences should have a balance of structured time for talks and unstructured time for networking. This way, attendees can connect with new and old friends.
  2. The real value of a conference comes from the informal conversations and connections made during breaks or between sessions. These moments often lead to the best ideas.
  3. Leaving room for spontaneity and unexpected meetings can make a conference more enjoyable and productive. It allows participants to discover shared interests in a relaxed setting.
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