The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Musings from Jeff Bezos, Steve Jobs, Phil Knight...and the stock market.

Jon’s Newsletter • 0 implied HN points • 25 Sep 22
💼 Business Marketing
  1. The Nike swoosh logo was designed by Carolyn Davidson for just $35 in 1971, which is a great deal considering its global recognition today. She later received shares that made her investment worthwhile.
  2. Jeff Bezos dislikes PowerPoint presentations and prefers written memos for meetings. This method has reportedly led to better results for some people who tried it.
  3. Steve Jobs made an 'insanely great offer' to a potential employee at NeXT, reflecting his unique approach to recruitment. This sparked discussions about how job offers have changed over time.

people can't get you out of their head 🫠

Business & Marketing with Nika • 0 implied HN points • 28 Jul 24
💼 Business Marketing
  1. To stay on people's minds, you need to be visible everywhere. The more you show up, the more likely they will remember you.
  2. Being 'top of mind' means you want to be the first brand people think of when they need something. If you're not first, aim for a strong second place.
  3. Consistent and unique content can help you stand out. Use the same style and voice to build your brand and try to collaborate with others to reach more people.

📽️ 2 things and your Instagram Reel will GO VIRAL

Business & Marketing with Nika • 0 implied HN points • 21 Jul 24
💼 Business Marketing
  1. To make your Instagram Reel go viral, focus on increasing the number of views. Keep your videos short and create a sense of curiosity that makes people want to watch again.
  2. Retention time is important too. Hold your viewers' attention by building tension in your video and revealing the main point at the end.
  3. Experiment with different ideas and learn from successful Reels. Being witty and creative can help your content stand out.

Is sarcasm business-friendly? 🤷‍♀️

Business & Marketing with Nika • 0 implied HN points • 14 Jul 24
💼 Business Marketing
  1. Sarcasm can be tricky in business. Not everyone gets it, and it can upset people if they don't know your style.
  2. It's usually safer to avoid sarcasm in serious situations, like customer support or formal presentations.
  3. When sarcasm is used properly with familiar colleagues or in fun social media posts, it can help a brand stand out and connect.

What can help you with Twitter's growth? 🚀

Business & Marketing with Nika • 0 implied HN points • 07 Jul 24
💼 Business Marketing
  1. Twitter Premium can be helpful for sharing longer posts and gaining some credibility with the blue checkmark. These features make it easier to connect with others on the platform.
  2. Engaging with others through discussions, quickly replying to comments, and being active can help grow your follower base on Twitter. Participating in Twitter Spaces is also a great way to connect with people.
  3. Despite some issues with reach lately, the connections made on Twitter can be very valuable. Building a strong presence and community is often more important than just the number of followers.
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STEAL attention using these emotions 👀

Business & Marketing with Nika • 0 implied HN points • 16 Jun 24
💼 Business Marketing
  1. Using emotions like happiness can grab attention in marketing. Happy posts, memes, and nostalgia make people feel good and want to engage.
  2. Curiosity is a strong tool. Sharing secrets, tips, or unexpected info makes people want to learn more and share your content.
  3. Creating controversy can also get attention, but be careful with anger or hate. While it can spark engagement, it might hurt your brand's image.

Are you loud enough in your business? 📣

Business & Marketing with Nika • 0 implied HN points • 09 Jun 24
💼 Business Marketing
  1. Being authentic helps you connect with your audience. When you're true to yourself, like-minded people will notice and engage.
  2. Adding value in your communications is key. Sharing helpful tips or advice can make a positive impact on someone else's success.
  3. Finding the right balance in your posting is important. Too much content might overwhelm some people, so be intentional about how often you share.

Stop using these emojis. 🥺

Business & Marketing with Nika • 0 implied HN points • 02 Jun 24
💼 Business Marketing
  1. Some emojis, like the pleading face 🥺, can be very confusing and misunderstood by people. Know which emojis might not work well for your message.
  2. Different cultures can interpret emojis differently, so it's important to understand how your audience sees them. What means 'OK' in one place might be offensive in another.
  3. Misusing emojis can create uncomfortable situations and hurt your brand's image. Use them carefully to ensure your audience gets the right message.

Interviewed a guy who collaborated with MrBeast 👀

Business & Marketing with Nika • 0 implied HN points • 26 May 24
💼 Business Marketing
  1. RoxCodes created a tool called ThumbnailTest that helps YouTube creators make better video thumbnails. This tool has been successful enough to be acquired.
  2. He has experience working with MrBeast and shared insights about marketing strategies and how to grow an online presence.
  3. The interview covered various topics like content creation tips, comparing platforms like YouTube and Twitch, and personal experiences in the digital nomad lifestyle.

Is this the end of my newsletter? 🥺

Business & Marketing with Nika • 0 implied HN points • 19 May 24
💼 Business Marketing
  1. Sending newsletters on Mondays might not be the best idea, as people are usually busy and could forget to read them.
  2. Emails sent after work hours may get better engagement, so timing matters when scheduling newsletters.
  3. Consider sending newsletters biweekly instead of weekly, and adjust the sending time based on your audience's time zone for better results.

Have you been thinking about content creation like this? 🤔

Business & Marketing with Nika • 0 implied HN points • 13 May 24
💼 Business Marketing
  1. Focus on making a few high-quality pieces of content. Just a small part of your work can attract a lot of attention over time.
  2. Evergreen content is super valuable. It shows your expertise and can keep bringing people in long after it's published.
  3. To create great content, think about what people care about and how to present it in a fun way. Quality matters, so make sure your work is up to par.

How to get 5,000 newsletter subscribers? ✉️

Business & Marketing with Nika • 0 implied HN points • 06 May 24
💼 Business Marketing
  1. You can grow your newsletter audience by focusing on email marketing strategies. It's important to share valuable and engaging content that attracts readers.
  2. Using AI tools can help you create effective content faster. These tools can assist in everything from writing emails to analyzing results.
  3. Networking and collaborating with others in your field can boost your visibility. Engaging on social media and partnering with others can help you reach more potential subscribers.

🧪 Results Of My Week Product Hunt Experiment 🧪

Business & Marketing with Nika • 0 implied HN points • 29 Apr 24
💼 Business Marketing
  1. A catchy title helps grab attention and encourages people to engage with your posts. Good titles are important like a strong email subject line.
  2. Engaging the community by asking for feedback or their opinions makes discussions lively. People love to share their experiences and ideas.
  3. Sharing valuable information and solutions to problems can attract more interest. People are looking for helpful advice and engaging content.

What I learned about products from making tacos

Sunday Letters • 0 implied HN points • 25 Aug 24
💼 Business Marketing
  1. People appreciate good design, even in simple products like tacos. Small changes can make a big difference in user experience.
  2. Users want products that help them complete tasks easily, without unnecessary complications. If it's difficult to use, they'll likely abandon it.
  3. It's important to test your product with real users who aren't familiar with it. Their feedback can reveal issues you might miss when you only think about what you've built.

Road to 1M ARR - July Update

The Road to 1 Million ARR • 0 implied HN points • 06 Aug 24
💼 Business Marketing
  1. Introducing a free plan for Simple Analytics is expected to attract more users. The goal is to let people experience the product, which could lead to more paid subscriptions down the line.
  2. Balancing product development with growth strategies is crucial. By alternating between weeks focused on product and growth, the team can aim to improve their conversion rates and overall business success.
  3. Focusing on writing engaging content is important. There's a desire to move away from just SEO-focused writing and create more interesting and valuable content for the audience.

We're launching a free plan, and I’m scared to death.

The Road to 1 Million ARR • 0 implied HN points • 21 Jun 24
💼 Business Marketing
  1. Launching a free plan can help attract more users and increase word-of-mouth referrals. This way, more potential customers will try the product.
  2. Free users might not pay, but they can still help spread the word and recommend the service to paying customers. Their recommendations can lead to increased revenue in the long run.
  3. Starting a free plan feels risky due to potential revenue loss. However, if done right, it might lead to significant growth and help achieve business goals.

Part 2: How to get your first 1000 customers

The Road to 1 Million ARR • 0 implied HN points • 20 Jun 24
💼 Business Marketing
  1. Bootstrapped businesses have to be smart about growth. Without VC funding, you can’t spend money on advertising but this can make you resourceful.
  2. SEO is a strong, long-term growth strategy. It might take time to see results, but once your content is out there, it can keep attracting users for a long time.
  3. Focus on creating quality content that answers questions in your niche. This helps you connect with the right audience and converts visitors into customers.

✅ Apply now: Socially Mobile funded places open for September

Wadds Inc. newsletter • 0 implied HN points • 01 Jul 24
💼 Business Marketing
  1. Applications are open for funded places in a ten-week executive education program aimed at helping mid-career professionals from diverse backgrounds gain management skills.
  2. The recent Post Office scandal reminds companies that prioritizing reputation over transparency can lead to serious trust issues and ethical challenges.
  3. Social media is becoming the main source of news for many people, especially younger generations, while some public relations practices need to improve to avoid overwhelming journalists with irrelevant pitches.

✅ Public relations and management GPT

Wadds Inc. newsletter • 0 implied HN points • 27 Nov 23
💼 Business Marketing
  1. Generative AI is popular in marketing, but there's a belief that reductive AI might be even more useful for public relations and management tasks.
  2. OpenAI recently added a feature letting users create and customize their own GPTs, which can analyze a lot of information but should be used carefully with privacy in mind.
  3. Public relations practices are under scrutiny, with examples of both good and bad actions highlighting the industry's influence on sustainability and social responsibility.

✅ Exploring the contribution of comms and public relations to management

Wadds Inc. newsletter • 0 implied HN points • 06 Nov 23
💼 Business Marketing
  1. Comms and public relations play a crucial role in helping management respond to issues and understand public opinion. It's important to know when to listen and when to speak out.
  2. Female CEOs tend to have shorter tenures than their male counterparts, especially during crises. This highlights the challenges women face in leadership roles.
  3. Many CMOs are struggling more now than during the pandemic due to economic pressures, but most recognize the need to keep investing in brand marketing.

✅ Monday briefing: Socially Mobile open for applications for 2024

Wadds Inc. newsletter • 0 implied HN points • 16 Oct 23
💼 Business Marketing
  1. Applications for the Socially Mobile program in 2024 are now open. This program helps people from diverse backgrounds in public relations develop important management skills.
  2. AI tools can help public relations professionals analyze data better and extract useful insights. This can improve strategies and make sense of complex information.
  3. YouTube is making its platform more inclusive by adding multi-language audio descriptions for videos. This change helps those with visual impairments enjoy and access content more easily.

✅ Monday briefing: The public relations economy

Wadds Inc. newsletter • 0 implied HN points • 05 Jun 23
💼 Business Marketing
  1. The public relations industry is facing a slowdown after a period of growth during COVID-19. Companies are being cautious and delaying spending, which affects how agencies operate.
  2. Agencies need to balance growth expectations with environmental and social concerns. This includes finding opportunities related to issues like diversity, employee engagement, and even artificial intelligence.
  3. There's a rise in the use of AI tools in PR and media, but not all experts agree on their effectiveness. Some think the hype around AI might overstate its actual capabilities.

✅ Monday briefing: Waddscon on AI in PR, levelling up, PR as promotion, tool survey, green claims, crisis book review, prompt engineering, and more...

Wadds Inc. newsletter • 0 implied HN points • 20 Feb 23
💼 Business Marketing
  1. AI tools are changing public relations and are a big topic of discussion at events like Waddscon. It's important to understand how these tools can improve our work.
  2. Diversity in the public relations field is still a challenge. More effort is needed at various levels, like schools and hiring practices, to address this issue.
  3. Public relations can help promote ethical practices, especially regarding claims like 'carbon neutral.' It's essential for organizations to be accurate and clear in their messaging.

✅ Monday briefing: Pitch opportunity, unicorn profile, data in PR, golf impact, 12-month payment terms, dyslexic dissonance, LinkedIn features, metaverse flop, and more...

Wadds Inc. newsletter • 0 implied HN points • 05 Dec 22
💼 Business Marketing
  1. Using data in public relations is important for smart decision-making and measuring success. It helps shape strategies and creative work.
  2. CEOs with strong media presence can attract more investment for their companies, showing the link between visibility and funding.
  3. New features on LinkedIn can enhance company pages, helping businesses connect and engage better with their audience.

✅ Monday briefing: Podcast pitching, PR measurement, digital exclusion, levelling up public relations, power cuts, PRSA Atlas award, comms women network, lobbying scandal, and more...

Wadds Inc. newsletter • 0 implied HN points • 28 Nov 22
💼 Business Marketing
  1. Podcasts are a great chance for PR professionals to pitch guests because many shows feature interviews. It’s important to listen to the podcast first and make your pitch personal.
  2. Measuring the success of PR work can be tough, with many professionals struggling to link their efforts to business results. A recent survey showed that two-thirds find it hard to connect the dots.
  3. Digital exclusion is a real problem, especially for older people who may not use the internet. This makes it hard for them to access important services like banking and healthcare.

✅ Monday briefing: Social media guidelines, social media sourcing, C4 fightback, PR imposter syndrome, tech regulation, hiring tips, top consultancies, toxic beauty, Samsung slammed, and more...

Wadds Inc. newsletter • 0 implied HN points • 09 May 22
💼 Business Marketing
  1. Social media guidelines from major outlets like The Guardian and The New York Times stress careful online behavior. Journalists are encouraged not to criticize colleagues and to clean up their tweets regularly.
  2. Research shows there's a gap in perception versus reality in public relations roles. Many practitioners feel they're not seen as good enough, even when senior managers welcome their expertise.
  3. Beauty content on social media can harm self-esteem, especially among young girls. Brands like Dove are working to change this by promoting diverse standards of beauty and addressing toxic beauty advice online.

✅ Monday briefing: Comms communities, WaddsCon returns, European comms survey, Spotify crisis, native news ads, ethnic pay gap, in demand skills, project management tools, Twitter articles, and more…

Wadds Inc. newsletter • 0 implied HN points • 14 Feb 22
💼 Business Marketing
  1. Comms communities are important places for support and discussion amongst professionals in marketing and public relations.
  2. The Spotify controversy highlights the challenges companies face when dealing with complex social issues that could impact their reputation.
  3. Skills in social media marketing and data analysis are highly valued in today's job market, making them key areas for professionals to focus on.

✅ Monday briefing: WaddsCon, NFT marketing, agency start-ups, Edelman distrust barometer, online literacy call, synthetic media, TikTok marketing guide, misinformation conversation, and more...

Wadds Inc. newsletter • 0 implied HN points • 24 Jan 22
💼 Business Marketing
  1. WaddsCon is looking for case studies and examples of best practices in media relations for their upcoming sessions. This is a great chance to share your knowledge and learn from others.
  2. There's a need for improved online literacy to tackle misinformation in today's digital world. Experts suggest that governments and tech companies should work together to create a healthier online environment.
  3. Using TikTok for marketing works best when brands partner with creators to make genuine and uplifting content. Engaging with the platform's community can lead to better results for brands.

✅ Monday briefing: 2022 industry Almanac, WaddsCon, CIPR President Q&A, audio events, fake influence, tool mashup, news grid, and more...

Wadds Inc. newsletter • 0 implied HN points • 10 Jan 22
💼 Business Marketing
  1. WaddsCon is looking for speakers to share new ideas in media relations. It's a great chance to show off innovation and excellence.
  2. Fossil fuel companies are spending a lot on ads that resemble Google search results. This shows the tricky side of advertising and how it can be misleading.
  3. Australia created a fake influencer account to learn about influencer marketing. They found that many brands and influencers don't follow the rules meant to protect consumers.

✅ Monday briefing: A&E Storytelling, sports washing, Zoom termination, management consultancy threat cedes, tackling ageism, PR boom prediction, and more…

Wadds Inc. newsletter • 0 implied HN points • 13 Dec 21
💼 Business Marketing
  1. A&E departments can use storytelling on social media to give real insights into their work. This helps people understand what goes on behind the scenes.
  2. Ageism is a big problem, so there's a new guide aimed at helping people talk positively about aging. It encourages a better image of older adults.
  3. Many UK businesses are planning to hire more public relations staff soon. This suggests that there's a growing need for good communication as the market recovers.

✅ Monday briefing: Socially Mobile launch, reporting terrorism, B2B thought leadership, stakeholder trust, search insights, search intent, and more...

Wadds Inc. newsletter • 0 implied HN points • 15 Nov 21
💼 Business Marketing
  1. Media should improve how they report on terrorism. They need to wait before talking to victims and avoid showing the attackers' photos to prevent more trauma.
  2. Thought leadership in B2B is suffering because of too much low-quality content. It's important to focus on valuable insights to engage customers better.
  3. Google's team shared that automated content won't rank high in search results. They also discussed other important SEO topics like meta tags and voice search.

✅ Monday briefing: Working class gap, influencer standards, OnlyFans art, poor agency briefs, Instagram desktop, LinkedIn time out, Guild fundraising, and more...

Wadds Inc. newsletter • 0 implied HN points • 25 Oct 21
💼 Business Marketing
  1. There's a gap in the working class representation in the UK public relations industry, which needs attention to create more equal opportunities.
  2. New standards for influencer marketing are being set to make the industry more professional and accountable for its practices.
  3. Poorly written agency briefs waste a lot of budget, as many marketers think they're good but agencies feel differently.

✅ Monday briefing: WaddsCon, social media regulation, ad nightmares, metric mismatch, PR tech stacks, headline performance, TikTok boom, and more...

Wadds Inc. newsletter • 0 implied HN points • 26 Jul 21
💼 Business Marketing
  1. Social media needs better regulation to tackle issues like online abuse, as highlighted by Ofcom's boss.
  2. Many companies struggle to understand the purpose of their online content, with two-thirds unclear on their goals.
  3. TikTok's growth is significant, largely driven by its unique content algorithm that focuses on user engagement.

✅ Monday briefing: ad cartel, cookie reprieve, UK data registration, R&D tax relief, voice technologies, corporate digital responsibility, Socially Mobile dinner, and more...

Wadds Inc. newsletter • 0 implied HN points • 05 Jul 21
💼 Business Marketing
  1. Big tech companies like Google and Facebook control a large portion of the ad market, generating about $296 billion in sales. This shows how much power these companies have in advertising.
  2. Businesses in the UK need to register for data protection and pay a fee. It's important for compliance with legal requirements.
  3. There is a growing interest in voice technology, with many UK consumers using voice assistants every day for various tasks. This trend shows the shift in how we interact with technology.

✅ Monday briefing: Accessibility and diversity, digital news, new holding group, authenticity gap, consumer personas, YouTube trends, SEO spellers, and more…

Wadds Inc. newsletter • 0 implied HN points • 28 Jun 21
💼 Business Marketing
  1. Accessibility and diversity are really important topics in today's media. Events like WaddsCon help raise awareness and explore these issues.
  2. Digital news is becoming more trusted, especially since the pandemic pushed many people to consume news on their phones. It’s interesting to see how this shift is changing news consumption.
  3. Brands need to pay attention to their impact and behavior to build trust with consumers. Authenticity matters, as people's perceptions are shaped by what companies do.

✅ Monday briefing: Press freedom, best practice content, communication design, accessibility advice, audio branding, Sorrell on PR, ESG survey, Facebook manipulation and more…

Wadds Inc. newsletter • 0 implied HN points • 19 Apr 21
💼 Business Marketing
  1. Press freedom is a serious issue, with the recent murder of a journalist in Europe highlighting ongoing dangers. More awareness and action are needed to protect reporters.
  2. Content creation and communication design are improving, with government guidelines helping people write better for specific audiences. It's important to understand who you're talking to.
  3. Audio branding is becoming popular, meaning companies are paying attention to how they sound. For example, car manufacturers are creating unique sounds for their electric cars.

✅ COVID-19 PR recovery, ethical PR issues, women in PR, Tweet back, plain language, zero click searches, Facebook fake, social audio, author finder and more…

Wadds Inc. newsletter • 0 implied HN points • 29 Mar 21
💼 Business Marketing
  1. COVID-19 has changed the PR industry, and professionals are now focusing on recovery and the lessons they learned during the pandemic.
  2. Ethical issues in PR are becoming more important, with challenges like fake news and artificial intelligence being major concerns for practitioners.
  3. Women in PR are sharing their stories to build a better understanding of their experiences, as this topic is often overlooked in the industry.

✅ Monday briefing: WaddsCon line-up, Sellafield Whistleblower, Kidstagram, LinkedIn planning, Zoom exit, transcription tool, and more…

Wadds Inc. newsletter • 0 implied HN points • 22 Mar 21
💼 Business Marketing
  1. WaddsCon is an upcoming event featuring speakers discussing topics like chatbots and PR's growing importance in SEO. It's a great opportunity to learn and ask questions.
  2. A whistleblower from Sellafield has shared courageous insights about workplace issues, highlighting the value of speaking out despite risks.
  3. Facebook is exploring a kid-friendly version of Instagram and other tools to help journalists, showing their focus on younger users and content creators.

✅ Monday briefing: Build back better, misinformation at COP26, African UK agency launch, budget pitches, digital data dump, death of the cookie, WaddsCon line-up, and more...

Wadds Inc. newsletter • 0 implied HN points • 08 Mar 21
💼 Business Marketing
  1. The 'Build Back Better' plan aims to promote economic growth by investing in infrastructure and skills. It's important for anyone looking to create investment strategies.
  2. There is a focus on combating misinformation related to climate change, especially leading up to important conferences like COP26. It shows how vital accurate information is for tackling big issues.
  3. Social media is growing, with more users in the UK than ever before. Platforms like YouTube, Facebook, and WhatsApp remain very popular among adults.

✅ Monday briefing: WaddsCon, media intelligence, show not tell, Minecraft campaign, COVID-19 comms, media manipulation, Twitter trends, autocue apps, and more…

Wadds Inc. newsletter • 0 implied HN points • 01 Mar 21
💼 Business Marketing
  1. Brandwatch, a social media listening platform, was bought by Cision for $450 million, creating a bigger company in media analytics.
  2. UK regional newspapers are facing a decline in circulation, with some major papers dropping by nearly half in just six months.
  3. Twitter is introducing a subscription option for creators, similar to platforms like OnlyFans and Substack, to help users monetize their content.