The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

✅ Monday briefing: Freelance talent, lockdown agency start-ups, open access, pandemic parenting, Facebook news block, Lockdown Unconference, and more...

Wadds Inc. newsletter • 0 implied HN points • 22 Feb 21
💼 Business Marketing
  1. LinkedIn might soon help users book freelancers. This could change how people find talent in the PR industry.
  2. Over 50 new PR agencies started during the pandemic, showing how businesses are adapting to the current environment.
  3. Facebook is blocking news content in Australia due to new laws. This is affecting how people access information and engage in public discussions.

✅ Monday briefing: Hyperlocal network, behaviour change communications, Oz search scrap, COVID-19, SEO keyword suggestions, Wadds Inc. Unconference and more…

Wadds Inc. newsletter • 0 implied HN points • 15 Feb 21
💼 Business Marketing
  1. Hyperlocal news networks are growing, with efforts to recruit more journalists to cover local stories in over 100 UK towns.
  2. The Government Communications Service released a guide on using behavior science in communication to improve effectiveness.
  3. Events like the Wadds Inc. Unconference provide opportunities for learning about topics like diversity and social media regulation.

✅ Monday Briefing: Lockdown creative, PR reporting, Kickstart scheme, recruitment recovery, flawed ad metric, Clubhouse primer, Lockdown Unconference, and more…

Wadds Inc. newsletter • 0 implied HN points • 01 Feb 21
💼 Business Marketing
  1. Lockdown creative processes have evolved to include remote brainstorming and technology use, allowing teams to connect and collaborate effectively despite physical distance.
  2. The recruitment landscape is recovering, particularly in digital marketing and PR, but some areas still face challenges as the job market adjusts after lockdowns.
  3. Social media platforms like Clubhouse and Facebook are adapting to new practices, with insights on engagement and content formats that cater to different audiences and enhance user experience.

✅ Media Briefing #28: Murdoch family issues, Google search, PR measurement guide, agency start-ups, Post Corona, PR at the kitchen table, and more...

Wadds Inc. newsletter • 0 implied HN points • 25 Jan 21
💼 Business Marketing
  1. James Murdoch criticized US media for its role in 'toxic politics,' suggesting it threatens democracy. His brother is the CEO of Fox Corporation, which has faced criticism over its COVID-19 coverage.
  2. Google and Facebook are threatening to restrict their services in Australia due to a proposed regulation that would make them pay for including news in search results. This could change how people access news online.
  3. The pandemic has changed how we communicate and innovate in PR. There's a rise in agency start-ups, indicating a shift in the industry, as many are adapting to new challenges and opportunities.

✅ Media Briefing #27: Inferred links, everybody lies, connected leadership, declining trust, Parler pile in, Twitter planner, 2021 PR trends, and more…

Wadds Inc. newsletter • 0 implied HN points • 18 Jan 21
💼 Business Marketing
  1. Journalists need to focus on being unbiased and defending the media against false information. This is important as trust in news sources declines.
  2. Many marketing agencies in the UK are reducing their fees to attract new clients and help boost the economy. This might seem helpful but could lead to lower standards in the industry.
  3. Trust in various leaders and institutions is dropping, while people tend to trust local communities and scientists more. This highlights the changing landscape of trust in society.
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✅ Media Briefing #23: Words matter, PR planning, agency metrics, sludge vs nudge, TikTok tiers, sock puppet PR, and more…

Wadds Inc. newsletter • 0 implied HN points • 07 Dec 20
💼 Business Marketing
  1. Words are important in media and can change how information is understood. It's crucial to be mindful of the language used when reporting.
  2. Effective PR planning relies on good data and metrics. Agencies need to track performance to grow and improve their strategies.
  3. Social media platforms continue to evolve, with features like TikTok tiers and Spotify stories. Staying updated on these changes is key for effective communication.

✅ Monday Briefing #19: Sorrell on PR, Influencer slapdown, freelance gigs, Facebook ad block, searching for insight, news bias checker, social media boom and more

Wadds Inc. newsletter • 0 implied HN points • 09 Nov 20
💼 Business Marketing
  1. PR is performing better than expected, only seeing a small decline compared to other areas. It shows that strong leadership is important in the PR field.
  2. More journalists are creating their own businesses using platforms like Patreon and Substack to share their content. This shift helps them earn income outside traditional journalism.
  3. There's a rising demand for tools that help understand public opinion and news coverage. Using new tech can help brands find insights from the billions of daily searches.

The Facebook Feeding Frenzy: Time for a Pause!

Musings on Markets • 0 implied HN points • 10 Apr 18
💼 Business Marketing
  1. Facebook has a huge user base, with over 2.1 billion users worldwide, but concerns about privacy and data use are rising. While some users might think of leaving, many seem likely to stay.
  2. Even with the scandal, advertisers are expected to stick around due to Facebook's strong user engagement and targeting abilities. Companies are still finding value in advertising on the platform.
  3. New data privacy laws and regulations will likely increase costs for Facebook. This means the company will have to spend more on protecting user data, which may affect their profits going forward.

Deconstructing Amazon Prime: Loss Leader or Value Creator?

Musings on Markets • 0 implied HN points • 17 Oct 17
💼 Business Marketing
  1. Amazon Prime has grown rapidly since its start in 2005, reaching around 85 million members by 2017. This makes it a vital service for Amazon's business.
  2. The value of a Prime member is significant because they tend to spend much more on Amazon than non-members, often over $1,300 a year compared to around $700.
  3. Amazon faces challenges managing shipping costs and maintaining member growth. If these costs rise too much, it could negatively impact the value of new and existing members.

Management Matters: Facebook and Twitter!

Musings on Markets • 0 implied HN points • 19 Feb 16
💼 Business Marketing
  1. Facebook has shown strong growth by successfully monetizing its vast user base and adapting quickly to mobile. This adaptability, coupled with strategic acquisitions, has positioned Facebook as a market leader in online advertising.
  2. Twitter, on the other hand, has struggled to turn its large user base into profits. Despite having many users, its approach to attracting advertising has not worked well, leading to declining stock values.
  3. The management strategies of these companies can greatly impact investor confidence and company performance. Good decisions lead to success like Facebook's, while poor decisions can hinder companies like Twitter.

Intergalactic Finance: Valuing the Star Wars Franchise

Musings on Markets • 0 implied HN points • 28 Dec 15
💼 Business Marketing
  1. The Star Wars franchise is incredibly valuable, making billions from movie ticket sales, toys, and merchandise. Its popularity has created a massive fan base that has continued to grow for decades.
  2. Disney's acquisition of Star Wars for $4 billion in 2012 has proven to be a smart move. They have successfully expanded the franchise, generating even more revenue through movies and related products.
  3. The franchise makes four times more money from merchandise and other sources than it does from movies alone. This strong revenue from various avenues shows Star Wars' lasting cultural impact.

What's in a name? Of Umlauts, The Alphabet and World Peace!

Musings on Markets • 0 implied HN points • 09 Sep 15
💼 Business Marketing
  1. Changing names can help businesses escape negative associations, like when Philip Morris became Altria to distance itself from tobacco.
  2. Sometimes a name change reflects a shift in focus or values for a company, like when Apple dropped 'Computer' from its name as it began selling more phones and tablets.
  3. Names matter in marketing and can influence a company's value, as shown by how stock prices react to name changes, even if the business itself doesn't change much.

The Brand Name Advantage: Valuable, Sustainable and Elusive

Musings on Markets • 0 implied HN points • 01 Oct 13
💼 Business Marketing
  1. Brand names can significantly boost a company's earnings by allowing them to charge higher prices than their competitors for similar products. This shows how important a strong brand can be in attracting customers.
  2. Valuing a brand name is crucial for businesses, especially when it comes to selling the brand, handling legal disputes, or determining the company's worth in accounting. Understanding a brand's value helps companies make better decisions.
  3. Having a strong brand is a key advantage in business, but it's not the only one. Companies can succeed through other means like operational efficiency or unique offerings. It's vital for businesses to recognize their true strengths to maintain their competitive edge.

The market value of Tiger Woods

Musings on Markets • 0 implied HN points • 31 Dec 09
💼 Business Marketing
  1. Tiger Woods' recent scandals have caused the companies that sponsor him to lose a significant amount of market value, totaling between $10-$12 billion.
  2. Previous studies showed that celebrity endorsements can either boost or hurt a company's market value, depending on the athlete's public image.
  3. Companies need to carefully consider the risks of using celebrity endorsements, as a negative event can lead to serious reputation and financial damage.

Losing, sustaining and building on brand names

Musings on Markets • 0 implied HN points • 19 Apr 09
💼 Business Marketing
  1. Brand names can add a lot of value to a company, but they can easily lose that value due to bad events or actions, like in the case of Domino's.
  2. Companies need to understand where their brand value comes from and actively maintain it. Mistakes, like Coca-Cola's New Coke, can harm a brand significantly.
  3. Brand names can last a long time, but if companies don't connect with younger customers and avoid overextending their brand, they risk losing their appeal.

Valuing brand names

Musings on Markets • 0 implied HN points • 10 Apr 09
💰 Finance Marketing
  1. Brand names can significantly add value to a company, making it important to try estimating that value. It's interesting to think about what would happen if a company suddenly lost its brand name.
  2. Estimating the value of a brand is easier when there are no significant quality differences among products. For example, Coca Cola and generic sodas are very similar except for the brand.
  3. For companies like Sony or Apple, their higher profits might come from factors besides their brand names, like quality and design. So, valuing their brand may include a mix of different advantages.

The power of a brand name

Musings on Markets • 0 implied HN points • 02 Apr 09
💼 Business Marketing
  1. A strong brand name can significantly increase the price of a product, even if the product itself is the same as a less popular one. Think of how much more you pay for Mickey Mouse merchandise compared to generic items.
  2. Companies with valuable brand names tend to have higher overall value than similar companies without strong brands. This value comes from their ability to attract customers and charge more.
  3. When valuing a business, the brand's worth should already be reflected in the financial data, such as profits and margins. Adding an extra value for the brand can lead to counting it twice, which isn't accurate.

Maybe you don't need PLG after all. These start-ups are completely sales-led.

CommandBlogue • 0 implied HN points • 14 Aug 24
💼 Business Marketing
  1. Some start-ups are finding success with a sales-led approach instead of product-led growth (PLG). They focus on talking to customers and learning about their needs, which helps improve their offerings.
  2. Removing a free tier in product trials can create urgency and lead to higher conversion rates. When customers have to engage with sales first, it can mean better discussions and larger deals.
  3. PLG might not be suitable for every business, especially for early-stage companies or complex products. It's important to focus on what works best for your unique situation.

$10m ARR in 2.5 years - How Beehiiv wins with an email tool in 2024

CommandBlogue • 0 implied HN points • 14 Aug 24
💼 Business Marketing
  1. Beehiiv has grown quickly, reaching $10 million in annual recurring revenue in just 2.5 years by focusing on email newsletters. It offers tools that make it easier for writers to manage their content and reach audiences.
  2. Unlike Substack, which aims to create a social media destination for readers, Beehiiv focuses on providing growth tools and features for creators. This strategy targets writers who want more control and options over their newsletters.
  3. Beehiiv is also building an ad network, which could be a major opportunity. By connecting advertisers with a wide range of newsletters, it simplifies the ad process for both writers and businesses, potentially leading to significant revenue.

How Deel became the fastest-growing startup in history

CommandBlogue • 0 implied HN points • 14 Aug 24
💼 Business Marketing
  1. Deel became super successful by solving real problems that people faced when hiring internationally. They made it easier for companies to handle complex employment laws and payroll in different countries.
  2. Timing was key for Deel. They launched just as more companies were looking to hire globally, especially during the pandemic when remote work became popular.
  3. Good customer support helped Deel grow a lot. The founders engaged directly with customers to gather feedback, which created a loyal user base and worked as effective marketing.

Why even B2B products need more emoji (even if you target boomers)

CommandBlogue • 0 implied HN points • 28 May 24
💼 Business Marketing
  1. Using emoji reactions in communication apps can help make conversations shorter and clearer. They let people respond without needing to write a long message.
  2. Emoji reactions create a sense of closure in conversations. When you react, it shows you acknowledge the message without expecting more replies.
  3. Almost every app now has emoji reactions because they improve communication. They help maintain good working relationships without overwhelming users.

A simple email that drives more adoption from customers

CommandBlogue • 0 implied HN points • 04 Apr 24
💼 Business Marketing
  1. Sending emails when new users join a team can boost product adoption. This simple tactic keeps everyone in the loop and encourages others to use the product.
  2. Seeing teammates use a product creates a sense of urgency to adopt it. People want to stay connected and not fall behind their colleagues.
  3. This approach uses social proof, which is when people do something because they see others doing it. It's a powerful way to motivate users to engage with a product.

Get your users into the habit of upgrading

CommandBlogue • 0 implied HN points • 21 Mar 24
💼 Business Marketing
  1. Make it easy for users to take actions like signing up or upgrading. The simpler it is, the more likely they are to do it.
  2. Using a consistent button for similar actions helps users form good habits. They will associate that button with success and keep using it.
  3. Be careful with what you make easy to do. Some actions, like deleting data, should have extra steps to prevent mistakes.

How Miro collects more relevant emails from signup

CommandBlogue • 0 implied HN points • 20 Mar 24
💼 Business Marketing
  1. Miro improves email sign-up by changing how they ask for work emails. They highlight a benefit, saying it helps separate work and life, which makes users more willing to share their emails.
  2. Instead of just asking for an email, it’s better to explain why it's good for the user. This motivation helps users feel more positive about the action you want them to take.
  3. Always make sure the benefit you mention is real. If users find out it's not true, they won't trust you again.

Product Hunt aftermath 🔥

André Casal's Substack • 0 implied HN points • 28 Aug 24
💼 Business Marketing
  1. Engaging with the right audience is key. It's important to connect with active Product Hunt users before launching to increase votes.
  2. Collecting emails can help build interest. Adding a newsletter signup on the landing page could capture potential buyers' information.
  3. Learning from each experience is vital. Reflecting on what can be improved helps for better results in future launches.

Back to engineering ♥️

André Casal's Substack • 0 implied HN points • 21 Aug 24
💼 Business Marketing
  1. Improving product visibility is important. Updating your pages with highlights and features can attract more attention.
  2. Feedback matters for design. Trying to improve a logo showed that getting input from experienced designers can help you learn and grow.
  3. Engagement on social media is key. Using strategies like commenting on popular posts can boost your visibility and impressions quickly.

Spreading the word 🔊

André Casal's Substack • 0 implied HN points • 16 Aug 24
💼 Business Marketing
  1. Marketing takes a lot of effort and attention to detail. It's important to keep working on it and getting feedback to improve.
  2. Getting feedback from others can help a lot. Regular reviews can lead to better results, like with logo and landing page improvements.
  3. It's essential to focus on creating a delightful experience for users. Listening to feedback and making small improvements can make a big difference.

Preparing Product Hunt launch 🚀

André Casal's Substack • 0 implied HN points • 14 Aug 24
💼 Business Marketing
  1. Using senja.io is a great way to gather and manage testimonials for your product easily and for free. This tool helps you showcase positive feedback directly on your website.
  2. Creating a pre-launch page on Product Hunt is important. Make sure it has good content, images, and engage with the community to build interest before the launch.
  3. It's helpful to read and create a list of strategies for gaining your first users. Focusing on content creation, outreach, and helping others can set you up for success.

Getting ready for live customers

André Casal's Substack • 0 implied HN points • 11 Aug 24
💼 Business Marketing
  1. You can automate inviting users to a GitHub private repository by using an organization account instead of a private account. This helps make the process smoother.
  2. The new payment flow is set up where users can easily make a purchase through Stripe and then get guided through the onboarding process afterwards.
  3. Noticing that potential users were hesitant due to the personal name in the company ID showed the importance of clear branding in building trust with customers.

One avoidable mistake for SaaS sales

Router by Dmitry Pimenov • 0 implied HN points • 02 Mar 23
💼 Business Marketing
  1. Many startups struggle to gain traction because organizations prefer software that works well with their existing tools. Selling a standalone solution is often not enough.
  2. Bundled software solutions, like GSuite and Microsoft 365, attract users because they offer convenience and integration, even if some products aren't the best in their category.
  3. Startups can improve their chances by using Web APIs to connect with larger platforms or by creating their own APIs. This helps them integrate into existing workflows and keeps users engaged.

Influence

Books Unbound • 0 implied HN points • 28 Jul 24
🚌 Education Marketing
  1. Reciprocation means that when someone does something nice for us, we feel we should return the favor. It's a strong part of how people connect and work together in cultures around the world.
  2. Social proof is when we look at what others do to decide how to act. If we see people similar to us doing something, we're more likely to follow their lead.
  3. Scarcity makes things seem more valuable, like when we think a product is better because it's limited in stock. This fear of missing out can push us to make quicker decisions, especially in buying situations.

How to Launch a Startup if You are Half a Million Dollars in Debt

VERY GOOD PRODUCTIZED GUIDES • 0 implied HN points • 20 Jun 24
💼 Business Marketing
  1. To succeed in launching a startup, it's important to understand what your potential customers want. Focus on solving their problems instead of just trying to sell something.
  2. Set clear goals for your business and plan your route to reach them. Even if your vision is fuzzy at first, taking steps toward your destination is crucial.
  3. Start by offering your services to friends for free. This helps you gain experience and build credibility, making it easier to sell to others later.

7 Steps To Starting Any Service-Based Business Correctly

VERY GOOD PRODUCTIZED GUIDES • 0 implied HN points • 17 Jun 24
💼 Business Marketing
  1. Start by figuring out what problem you can solve for others. Understand what people need and how you can help them with your skills.
  2. Freelancing is a good first step. It lets you tailor your services to different clients while building trust and gaining experience.
  3. Once you know what to offer, structure your services, and create systems to manage tasks. This helps you run your business more smoothly and gives you more freedom.

Want To Transit From Freelancing To A Real Business?

VERY GOOD PRODUCTIZED GUIDES • 0 implied HN points • 16 Jun 24
💼 Business Marketing
  1. Schedule Everything: Blocking time for tasks can help you stay organized and focused. It’s important to give yourself deadlines to get things done.
  2. Be Consistent: Success takes time and consistent effort. Small, daily actions can lead to big results over time.
  3. Ask Great Questions: Reflecting on important questions can help clarify your goals and motivations. The more you inquire, the better you can shape your business direction.

#6 Cost

Mountain Labs Newsletter • 0 implied HN points • 17 Jul 24
💼 Business Marketing
  1. It's important to understand costs in hardware projects because high expenses can limit your ability to compete and grow. Knowing what you're spending will help you make smart business choices.
  2. When buying components, consider quality. Check if the documentation is good, if it meets your needs, and if the support is reliable. Quality can save you money in the long run.
  3. Create a budget for all parts of your product, including manufacturing, marketing, and payroll. This helps you know how much you can spend and what price you need to sell at to make a profit.

Coming soon

Mountain Labs Newsletter • 0 implied HN points • 20 Feb 24
💼 Business Marketing
  1. A newsletter is coming soon about consumer product development. It's aimed at people interested in authentic content.
  2. You can subscribe to this newsletter for updates and insights.
  3. The newsletter is linked to Mountain Labs, which suggests a focus on practical topics related to products.

Reversals make brands more memorable

Creative Samba • 0 implied HN points • 25 Oct 24
💼 Business Marketing
  1. Using reversals in branding helps people remember the brand better. It creates a surprising twist that catches attention.
  2. Engaging younger audiences requires understanding their habits, like spending lots of time on social media platforms.
  3. Food brands should consider the cultural context of their audience to connect more meaningfully, like how family interactions are affected by technology.

How to Build a Revenue Operations Function From the Ground Up

beyondrevenueoperations • 0 implied HN points • 04 Oct 24
💼 Business Marketing
  1. Start by defining why you want a Revenue Operations function and set clear goals with measurable targets. Knowing the specific problems to solve helps everyone stay focused.
  2. Get buy-in from company leaders first. They need to understand how RevOps will benefit the business and support your efforts, including providing necessary resources.
  3. Assess your current situation thoroughly before implementing changes. Look at existing processes, the technology in use, and the quality of data to find gaps and areas for improvement.

Movers, Shakers, & Money Makers (9/30)

Human Capitalist • 0 implied HN points • 01 Oct 24
💼 Business Marketing
  1. There are many interesting job changes happening each week, showing a lot of movement in companies and leadership roles.
  2. Some notable job shifts include leaders transitioning from big companies like Google and UPSIDE Foods to new roles in different industries.
  3. Monitoring job changes can be helpful for investors, recruiters, or anyone interested in the latest trends in the workforce.