Business & Marketing with Nika

Business & Marketing with Nika covers marketing strategies, creative content, community building, social media trends, and practical tips for content creation. It explores marketing psychology, technology, VC funding, SaaS, and the 'Building in public' approach, presenting insights on effective communication, brand building, and audience engagement.

Marketing Strategies Creative Content Community Building Social Media Content Creation Marketing Psychology Technology VC & Funding SaaS

The hottest Substack posts of Business & Marketing with Nika

And their main takeaways

👑 5+ resources with the TOP creative ads

39 implied HN points • 11 Aug 24
💼 Business Marketing Advertising Creativity Resources Trends
  1. You can find inspiring ads and creative work at places like Ad Creative Bank or the Ads of the World website. These resources showcase some of the best in advertising.
  2. The Cannes Lions Festival is a big deal for marketers, similar to the Oscars for movies. It's a great place to see top creative work and get inspired.
  3. If you're running online ads, check out the Meta Ads Library or Google's Ads Transparency Center to find creative examples in real-time.

Cringe communication on LinkedIn. Yay, 🙌 or Nay? 🙅‍♀️

19 implied HN points • 04 Aug 24
💼 Business Communication Social media Marketing Professionalism Branding
  1. Communication on LinkedIn has shifted from formal to casual. It’s now common to see memes and selfies, which can feel a bit cringe.
  2. Being informal can help break the ice, but it’s important to maintain a professional image. Be careful when being casual, especially with potential clients or employers.
  3. When using LinkedIn, think about the tone you want to use. Make sure it fits your audience, and be aware of how your communication style might affect future interactions.

How to fight creative blocks? 🤜🥴

39 implied HN points • 30 Jun 24
💼 Business Marketing Creativity Entrepreneurship Productivity Content creation
  1. Look for inspiration in different places like books, museums, and online resources. These can spark your creativity when you're feeling stuck.
  2. Brainstorming with others can bring new ideas and perspectives, so don't hesitate to ask for help or feedback.
  3. Sometimes, reusing or repackaging old content can be a smart way to overcome creative blocks and still provide value.

Can you conquer the world with your "faceless" brand? 🥷

19 implied HN points • 23 Jun 24
💼 Business Marketing Branding Entrepreneurship Influencers Product Strategy
  1. You can succeed with a brand even if you are not famous. Many unknown brands can become popular with hard work and smart strategies.
  2. Having a product that solves a problem is very important. People value items that truly help them.
  3. Good storytelling and interesting branding can make a faceless brand more relatable. It's about connecting with people, even without a visible creator.
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🧪 Results Of My Week Product Hunt Experiment 🧪

0 implied HN points • 29 Apr 24
💼 Business Marketing Social media Community Engagement Content creation User Feedback
  1. A catchy title helps grab attention and encourages people to engage with your posts. Good titles are important like a strong email subject line.
  2. Engaging the community by asking for feedback or their opinions makes discussions lively. People love to share their experiences and ideas.
  3. Sharing valuable information and solutions to problems can attract more interest. People are looking for helpful advice and engaging content.

📽️ 2 things and your Instagram Reel will GO VIRAL

0 implied HN points • 21 Jul 24
💼 Business Marketing Social media Branding Content creation Digital Strategy
  1. To make your Instagram Reel go viral, focus on increasing the number of views. Keep your videos short and create a sense of curiosity that makes people want to watch again.
  2. Retention time is important too. Hold your viewers' attention by building tension in your video and revealing the main point at the end.
  3. Experiment with different ideas and learn from successful Reels. Being witty and creative can help your content stand out.

Are you loud enough in your business? 📣

0 implied HN points • 09 Jun 24
💼 Business Marketing Branding Strategy Social media Entrepreneurship
  1. Being authentic helps you connect with your audience. When you're true to yourself, like-minded people will notice and engage.
  2. Adding value in your communications is key. Sharing helpful tips or advice can make a positive impact on someone else's success.
  3. Finding the right balance in your posting is important. Too much content might overwhelm some people, so be intentional about how often you share.

Stop using these emojis. 🥺

0 implied HN points • 02 Jun 24
💼 Business Marketing Communication Branding Consumer behavior Digital Media
  1. Some emojis, like the pleading face 🥺, can be very confusing and misunderstood by people. Know which emojis might not work well for your message.
  2. Different cultures can interpret emojis differently, so it's important to understand how your audience sees them. What means 'OK' in one place might be offensive in another.
  3. Misusing emojis can create uncomfortable situations and hurt your brand's image. Use them carefully to ensure your audience gets the right message.

people can't get you out of their head 🫠

0 implied HN points • 28 Jul 24
💼 Business Marketing Sales Branding Visibility Authority
  1. To stay on people's minds, you need to be visible everywhere. The more you show up, the more likely they will remember you.
  2. Being 'top of mind' means you want to be the first brand people think of when they need something. If you're not first, aim for a strong second place.
  3. Consistent and unique content can help you stand out. Use the same style and voice to build your brand and try to collaborate with others to reach more people.

Have you been thinking about content creation like this? 🤔

0 implied HN points • 13 May 24
💼 Business Marketing Content Social media Audience Creation
  1. Focus on making a few high-quality pieces of content. Just a small part of your work can attract a lot of attention over time.
  2. Evergreen content is super valuable. It shows your expertise and can keep bringing people in long after it's published.
  3. To create great content, think about what people care about and how to present it in a fun way. Quality matters, so make sure your work is up to par.

STEAL attention using these emotions 👀

0 implied HN points • 16 Jun 24
💼 Business Marketing Emotions Engagement Content Advertising
  1. Using emotions like happiness can grab attention in marketing. Happy posts, memes, and nostalgia make people feel good and want to engage.
  2. Curiosity is a strong tool. Sharing secrets, tips, or unexpected info makes people want to learn more and share your content.
  3. Creating controversy can also get attention, but be careful with anger or hate. While it can spark engagement, it might hurt your brand's image.

Interviewed a guy who collaborated with MrBeast 👀

0 implied HN points • 26 May 24
💼 Business Marketing Entrepreneurship Content creation Digital Media Social media
  1. RoxCodes created a tool called ThumbnailTest that helps YouTube creators make better video thumbnails. This tool has been successful enough to be acquired.
  2. He has experience working with MrBeast and shared insights about marketing strategies and how to grow an online presence.
  3. The interview covered various topics like content creation tips, comparing platforms like YouTube and Twitch, and personal experiences in the digital nomad lifestyle.

Is this the end of my newsletter? 🥺

0 implied HN points • 19 May 24
💼 Business Marketing Email Research Audience Engagement
  1. Sending newsletters on Mondays might not be the best idea, as people are usually busy and could forget to read them.
  2. Emails sent after work hours may get better engagement, so timing matters when scheduling newsletters.
  3. Consider sending newsletters biweekly instead of weekly, and adjust the sending time based on your audience's time zone for better results.

Is sarcasm business-friendly? 🤷‍♀️

0 implied HN points • 14 Jul 24
💼 Business Marketing Communication Branding Entrepreneurship Public Relations
  1. Sarcasm can be tricky in business. Not everyone gets it, and it can upset people if they don't know your style.
  2. It's usually safer to avoid sarcasm in serious situations, like customer support or formal presentations.
  3. When sarcasm is used properly with familiar colleagues or in fun social media posts, it can help a brand stand out and connect.

How to get 5,000 newsletter subscribers? ✉️

0 implied HN points • 06 May 24
💼 Business Marketing Entrepreneurship Social media AI Tools
  1. You can grow your newsletter audience by focusing on email marketing strategies. It's important to share valuable and engaging content that attracts readers.
  2. Using AI tools can help you create effective content faster. These tools can assist in everything from writing emails to analyzing results.
  3. Networking and collaborating with others in your field can boost your visibility. Engaging on social media and partnering with others can help you reach more potential subscribers.

What can help you with Twitter's growth? 🚀

0 implied HN points • 07 Jul 24
💼 Business Marketing Social media Entrepreneurship Content Strategy
  1. Twitter Premium can be helpful for sharing longer posts and gaining some credibility with the blue checkmark. These features make it easier to connect with others on the platform.
  2. Engaging with others through discussions, quickly replying to comments, and being active can help grow your follower base on Twitter. Participating in Twitter Spaces is also a great way to connect with people.
  3. Despite some issues with reach lately, the connections made on Twitter can be very valuable. Building a strong presence and community is often more important than just the number of followers.