Addition

Addition analyzes the integration of Generative AI in marketing, highlighting its capabilities in research, idea generation, strategy, and content creation. It explores AI's role in evolving marketing practices through autonomous systems, creative insights, generating brand-aligned content, ensuring brand safety, and personalizing consumer experiences.

Generative AI Marketing Strategy Creative Process Research and Insights Brand Safety Personalization Content Creation

The hottest Substack posts of Addition

And their main takeaways

Autonomous AIs

137 implied HN points • 21 Feb 23
🕹 Technology AI Machine Learning Research Creativity Tools
  1. Teaching AI to think its way through complex tasks can lead to more evolved AI systems.
  2. Agents in AI can iterate across tasks, enhancing their ability to handle imperfect data sets and tap into both analytical and creative sides.
  3. Autonomous AI can generate creative insights and personalize marketing, showcasing the potential for AI to be innovative and engaging.

Data-Driven Ideas

137 implied HN points • 07 Mar 23
🕹 Technology AI Research Ideas Content
  1. AI models like ChatGPT can turn research into creative outputs quickly.
  2. Using AI for research and idea generation can help brands stay relevant in fast-paced environments.
  3. By leveraging LLMs for research, teams can create high-quality content and insights efficiently.

CannesGPT

98 implied HN points • 07 Jul 23
🕹 Technology AI Creative Model Language
  1. AI system 'CannesGPT' generates creative ideas using case studies from Cannes Lions winners
  2. In-context learning aligns AI outputs with creative objectives for more original ideas
  3. Using foundation models like Claude and GPT-4 for different stages in AI idea generation pipeline

Can AI Write Super Bowl Spots?

98 implied HN points • 09 Feb 23
  1. AI models like GPT-3 can be taught tasks with a few good examples.
  2. Breaking a creative process into steps helps AI execute complex tasks.
  3. Combining AI with quality examples can lead to creative and innovative results.
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Brand Safe AI

19 implied HN points • 07 Jun 23
🕹 Technology AI Design Risk mitigation Safety AI Applications
  1. Brand safety in AI is not a one-size-fits-all concept; it varies based on the specific use case and how AI is implemented.
  2. Design decisions play a crucial role in aligning the level of risk in an AI system with what the organization is willing to accept.
  3. Addressing brand safety creatively involves different approaches like incorporating safety checks, narrow use cases, and extensive testing to mitigate risks.

Find Your Dream Home With AI

0 implied HN points • 19 Apr 23
🕹 Technology AI Generative AI Real Estate
  1. AI Dream Home helps visualize and find dream homes using AI technology.
  2. AI system uses visual descriptions to generate dream home images and match them on Realtor.com.
  3. Visual search through AI models like CLIP opens up innovative ways to find information online.

Insightly Generates Personalized Newsletters About Anything

0 implied HN points • 29 Jan 24
🕹 Technology Research
  1. Insightly is a new AI tool that creates personalized newsletters about any topic you choose.
  2. Insightly conducts in-depth research by analyzing various sources to provide well-researched answers for email newsletters.
  3. Users can create multiple topics, set the frequency of updates, and receive personalized emails to stay informed.