Many companies need to take analytics seriously, as analytics teams are often seen as second-class citizens, stuck in a negative spiral of underappreciation and lack of trust.
To elevate the role of analytics in a company, data needs to be deployed into business-critical processes, creating a more impactful and essential role for analytics teams within the organization.
Success in making data critical involves finding champions within the company, prioritizing technology quality, and incrementally increasing the criticality of data use cases, moving away from dashboards towards actionable workflows.