Artificial Ignorance • 96 implied HN points • 23 Mar 26
- AI agents are already the main consumers for many types of web content, intermediating search, research, and referrals. Creators should expect their work to be read, cited, and used by bots as much as by humans.
- Making writing authoritative, specific, well-structured, and findable increases the chance AI systems will surface and cite it — GEO is mostly just good writing plus SEO. Niche, original expertise punches above its weight because models need scarce, high-quality sources.
- Why you write still matters: writing to think and satisfy your own curiosity creates value even if bots become the primary audience. But if your livelihood depends on human attention, you'll likely need to reinvent how you create and monetize work.