Creative Samba $6 / month

Creative Samba offers weekly insights on copywriting, marketing, and psychology aimed at enhancing business communications. It emphasizes the importance of creativity, distinctive claims, engaging storytelling, and perception management in copywriting. The Substack explores various strategies for impactful messaging, leveraging human psychology and innovative approaches for small brands and effective campaigns.

Copywriting Marketing Psychology Business Strategy Branding Creative Thinking Audience Engagement Perception Management

The hottest Substack posts of Creative Samba

And their main takeaways

Small brands must be more creative. Or they die.

58 implied HN points • 19 Jan 24

💼 Business Marketing Entrepreneurship Brand Management

Small brands need to be creative to survive.
Constraints on time, money, and resources can push small brands to think outside the box.
Creativity can lead to standing out and achieving success, even with limited resources.

Real creativity requires courage, not more cash.

58 implied HN points • 09 Jan 24

🎭️ Culture Creativity Innovation Awareness Society Media Coverage

Real creativity requires courage, not more cash
Illogical and brave ideas are better than safe ones
Big creative ideas don't need big budgets

The art of outrageous exaggeration

58 implied HN points • 03 Oct 23

💼 Business Marketing Advertising Copywriting Branding Entrepreneurship

Good copywriting is like good comedy, both use hyperbole to make a point
Consumers want brands that make them laugh and are memorable
Relatable truths in branding get people talking and make a lasting impact

Build campaigns for impact, not clickbait

39 implied HN points • 07 Nov 23

💼 Business Marketing Copywriting Advertising Content creation Brand building

Build campaigns for impact, not clickbait to create memorable messages that stand out
Weirder ideas have stronger impact than common ones
Good copy requires research and experience to be effective

Don't buy my web copywriting crash course for only $19

98 implied HN points • 28 Jun 23

💼 Business Copywriting Marketing Behavioral Economics Online Courses Entrepreneurship

Good copywriting must cut through the noise with impact.
Effective copy must communicate the big idea clearly.
Compelling copy should persuade the reader to take action.

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Your biggest perception problem might be your biggest strength

98 implied HN points • 19 Jun 23

💼 Business Marketing Perception Copywriting Brand building Advertising

Your biggest perception problem could actually be your biggest strength.
Reframe business problems by starting with the root cause.
Strong buyer memories build strong brands.

Nobody reads long copy anymore (Or do they?)

117 implied HN points • 20 Apr 23

💼 Business Copywriting Marketing Psychology

Using sensory imagery in copywriting can make it more engaging and real.
Dramatizing real product facts can make your copy more interesting.
When writing copy, talk about the reader's experience to make it more relatable.

The copywriter must be four people.

117 implied HN points • 28 Feb 23

💼 Business Advertising Copywriting Marketing Entrepreneurship Branding

A good copywriter should embody multiple personas.
Snackable copywriting tips include hitting confirmation bias, expanding claims in first paragraph, and making distinctive claims.
Avoid using superlatives and instead make distinctive claims supported by evidence.

How to write headlines (without sounding like they were written by a robot AI copywriting overlord)

98 implied HN points • 28 Mar 23

💼 Business Copywriting Websites Marketing

The main job of your website headline is to make people read the second sentence
Don't assume visitors know everything about your brand, clarify with clear copy
A good website headline is crucial to grab attention and communicate your product's essence

🎂 Birthday lil gift from me to you

58 implied HN points • 11 Jul 23

💼 Business Copywriting Marketing Entrepreneurship Online Courses E-commerce

Copywriting involves marketing, psychology, and understanding your audience's needs to create compelling content.
Writing copy effectively requires using distinctive claims backed by evidence, not generic superlatives.
Crafting compelling copy involves creating unignorable headlines and expanding on promises in the first paragraph to maintain reader interest.

Changing perceptions is better than changing reality

39 implied HN points • 05 Sep 23

💼 Business Marketing Branding Psychology Copywriting Perception

Changing perceptions is often more effective than changing reality in marketing
Reframing a problem is key to finding a solution
The way choices and products are presented can significantly influence decisions

AI can’t beat weird

39 implied HN points • 12 May 23

🍲 Food & Drink Copywriting

AI can't beat weird in creativity.
New Yorkers have been unknowingly paying a 'Bagel tax'.
Inject personality into your website to boost conversions.

Glorify what they’re already doing

39 implied HN points • 20 Mar 23

💼 Business Marketing Copywriting Psychology Charity

Glorify something bigger than your products, like human qualities or subcultures.
Effective creative work should embrace paradoxes for more power and impact.
When writing a call to action, use a noun to stimulate group identity, like 'Be a donor.'

The art of changing perceptions

19 implied HN points • 14 Jul 23

🍲 Food & Drink Food history Culinary culture

Changing perceptions is more impactful than changing reality
The story about fish branding and pollack becoming popular in Britain is fascinating
Personal anecdotes can provide powerful insights and connections for readers

Something a lil different

19 implied HN points • 09 Jun 23

🎨 Art & Illustration Creativity Storytelling

The author is taking a break for summer holidays in Italy.
Instead of the usual content, the author is sharing something different.
Interested readers can get a 7-day free trial to access full post archives.

People believe what they want to believe

19 implied HN points • 24 Mar 23

🎭️ Culture Belief Experience

People believe what they want to believe
Expectations influence what people experience
Perceptions are not solely based on objective reality

If everyone in your industry goes Pop, do the opposite and go Punk.

19 implied HN points • 17 Mar 23

💼 Business Branding Marketing Strategy

Don't follow the crowd in your industry; stand out by doing the opposite.
Avoid making grand claims about being the best; try saying the opposite to catch attention.
Being unexpected can help your message resonate more with your audience.

Fooling the competition

0 implied HN points • 02 Feb 24

🎾 Sports Olympics Competition Creativity

Real creativity involves daring to do things others wouldn't
Two Chinese speed skaters surprised everyone at the Gangwon 2024 Winter Youth Olympics
To read the full story and access more content, subscribe and get a 7-day free trial

Being boring costs more than being weird.

0 implied HN points • 09 Feb 24

🎭️ Culture Creativity Marketing Copywriting Personal Development

Being boring is more costly than being weird in terms of creativity and marketing.
Adding personality and avoiding sounding corporate can make your copywriting stand out in your industry.
Showing creativity in unexpected ways can make a significant impact on your audience.

The message matters more than the media

0 implied HN points • 26 Jan 24

🍲 Food & Drink Entrepreneurship

Message is more important than the medium in communication.
Success sometimes comes from unexpected ventures.
Quality can lead to rapid growth in business.