Creative Samba

Bite-sized stories and lots of little takeaways for your business. Think of Creative Samba as your weekly advice column about copywriting, marketing and psychology.

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Creative Samba 0 likes 06 May 22
The longer an idea survives, the longer it lives. Which is why 100 years from now people will more likely still play Mozart's music than Ariana Grande's. Or why 100 years from now people will more likely still read the Bible than Tony Robbins’s latest book.
Creative Samba 0 likes 29 Apr 22
Assumptions often assassinate creativity. Contrary to popular belief, a big number of business and marketing problems can be solved by reversing obvious assumptions. Josh Niland is one of Australia's most admired Chefs. Niland became famous for his 'nose to tail' approach to fish. And his entire business philosophy is built around the concept of "nothi…