The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

AI prompt library

MKT1 Newsletter • 0 implied HN points • 03 Jul 25
💼 Business Marketing
  1. There is a library with over 60 AI prompts designed for marketing teams. These can help build tools and improve your marketing efforts.
  2. You can try out an interactive hackathon idea generator that offers a sneak peek into these prompts.
  3. For more resources on using AI in marketing, there are newsletters and template libraries available for subscribers.

Attention Is the Last Scarce Resource

Digital Native • 0 implied HN points • 23 Jul 25
💼 Business Marketing
  1. Attention is becoming a rare resource because there is so much content available. Companies are trying harder to get and keep people's attention.
  2. New technology is changing how we capture and use attention. For example, voice technology is improving, allowing for more natural conversations and creating new ways to engage with people.
  3. Businesses are exploring different models to make money from attention, like subscriptions and micro-transactions. As competition grows for our time, they are finding more effective ways to get value from each moment.

July 4th Weekend Sale

Computer Ads from the Past • 0 implied HN points • 04 Jul 25
💼 Business Marketing
  1. There is a July 4th sale offering 40% off on all paid subscriptions until July 7th. It's a great chance to save money if you're interested.
  2. Various donation options are available for supporting the work, including Ko-Fi, PayPal, and Patreon. You can choose the method that works best for you.
  3. The message ends with warm wishes for a happy 4th of July for American readers and a peaceful weekend for those outside the US.

Special Offer: Huge Savings on Group Subscriptions

The Rotten Apple • 0 implied HN points • 01 Aug 25
💼 Business Marketing
  1. You can save a lot of money with group subscriptions, especially for 100 people. It's a good deal if everyone shares the same company email.
  2. The total cost for a group subscription is $599 for a year, which saves you over $9,000 compared to buying individually.
  3. If you're interested, you need to contact Karen by email before the offer ends on September 1st, 2025.

Template: Exercise to balance Fuel & Engine

MKT1 Newsletter • 0 implied HN points • 31 Jul 25
💼 Business Marketing
  1. Finding the right mix of 'Fuel' and 'Engine' is key for startup growth. If these two are not balanced, it can hinder progress.
  2. Evaluating your startup's Fuel and Engine helps you identify what's holding you back. This can accelerate your brand development.
  3. You can access resources and templates that provide tools to help balance your startup's Fuel and Engine effectively.
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🐿️ Hardening - The IPT Newsletter

Squirrel Squadron Substack • 0 implied HN points • 19 Aug 25
💼 Business Marketing
  1. People remember how problems are fixed more than the problems themselves. Good service during bad experiences leaves a lasting impression.
  2. Quick and effective solutions are more important than just making better products. Customers appreciate when their issues get solved promptly.
  3. It's okay to have flaws, but businesses should focus on helping customers recover from them. Making it easier to fix problems wins customer loyalty.

Get on your soapbox

davidj.substack • 0 implied HN points • 12 Aug 25
🕹 Technology Marketing
  1. Historically, people shared messages publicly by speaking to crowds in person since most weren't literate. This made direct communication important.
  2. As technology advanced, broadcasting to larger audiences became possible, but the challenge has always been making messages relevant to everyone.
  3. With tools like AI, we can now address individuals personally based on their preferences, which could make communication more engaging or even manipulative.

The brains behind Ali Abdaal's IP. Charlotte Crowther chats with Ellen: All things signature IP

The Ask Newsletter — by Ellen Donnelly • 0 implied HN points • 06 Aug 25
💼 Business Marketing
  1. Getting outside help is crucial when you're too close to your own ideas. It helps you see things more clearly and package your skills better.
  2. Visuals play a key role in understanding and sharing your expertise. They help you define what your work is all about.
  3. Everyone has something valuable to share, even if they feel like they don't. Your unique perspective and experiences make your insights special.

#44 Reviving a dead YouTube channel from 30 to 1000 subscribers

Organic SaaS Growth • 0 implied HN points • 22 Aug 25
💼 Business Marketing
  1. If a YouTube channel isn't growing, it might just need a fresh strategy. Sometimes slow progress gives valuable insights for improvement.
  2. Using short, engaging videos can really help attract viewers and subscribers. It's about creating content that people find easy to watch and share.
  3. Balancing reach and resonance is key to success. You want your videos to reach lots of people while also connecting with your target audience.

AI: The New Template Engine for the Uninspired

Navaneeth’s Newsletter • 0 implied HN points • 11 Oct 25
🕹 Technology Marketing
  1. AI is just making our boring content faster to produce. Instead of improving our ideas, it's helping us spread the same unoriginal messages.
  2. Many websites and emails now look and sound the same because everyone is using AI with the same prompts. This leads to a lack of creativity and uniqueness.
  3. To stand out, you need to use AI as a tool to enhance your original thoughts, not as a replacement. Authenticity is your best edge in a world full of similar content.

Special offer

Eclecticism: Reflections on literature, writing and life • 0 implied HN points • 11 Nov 25
💼 Business Marketing
  1. You can get a big 70% discount on a yearly subscription right now. It costs £15 instead of £50 for a limited time.
  2. This special offer is only available for about a week or ten days. Make sure to grab it before it ends.
  3. To take advantage of this deal, you just need to use the link provided. Don't miss out on this savings!

$89 Lifetime Subs, 50% Off Monthly All December

The Lunduke Journal of Technology • 0 implied HN points • 08 Dec 25
💼 Business Marketing
  1. You can get a Lifetime Subscription to The Lunduke Journal for only $89 until the end of December. This is a huge discount from the regular price of $300.
  2. There's also a 50% discount on Monthly and Yearly subscriptions, making them very affordable at $3 a month or $27 a year.
  3. You can easily purchase the subscriptions through Substack, Locals, or even with Bitcoin for extra savings. It's a great deal for long-term access to exclusive content.

The realities of building a scalable programme (and how you can join mine: Authority Club)

The Ask Newsletter — by Ellen Donnelly • 0 implied HN points • 11 Dec 25
💼 Business Marketing
  1. Authority Club is a six-month, small-group program that helps coaches and consultants become known as the go-to authority by teaching them a One Big Idea, a long-form Body of Work, and how to grow client connections.
  2. The programme gives practical support — an Authority Manifesto, live trainings and AMAs, monthly content clinics, and peer ideation — so members turn ideas into client-attracting writing and signature offers.
  3. The method is outcome-focused and sustainable: it helps members charge premium rates, scale beyond trading time for money, and includes coaching to handle the personal doubts of claiming authority.

The Eight Steps to Authority Status

The Ask Newsletter — by Ellen Donnelly • 0 implied HN points • 03 Dec 25
💼 Business Marketing
  1. Authority is built by sharing original thinking and codifying your frameworks and long-form ideas, which makes you remembered and trusted.
  2. Turning that authority into leverage — through IP, group programs and clear processes — lets you scale, charge for outcomes, and stop trading time for money.
  3. Becoming an authority is a staged journey that requires identity shifts, clear positioning and structured support, so you can’t shortcut the steps without getting stuck.

The Growth Desert (and how to cross it)

Organic SaaS Growth • 0 implied HN points • 02 Dec 25
💼 Business Marketing
  1. Many early-stage SaaS founders hit a "growth desert" around $1k–$15k MRR where early hacks stop working, churn rises, and revenue stalls.
  2. Fixing it requires a repeatable system instead of random marketing — focus on three engines: retention (a Shadow Concierge protocol), pricing that targets a "Level 3 Niche", and building one scalable acquisition channel.
  3. There’s a limited founding-member option offering a discounted price and 1-on-1 email support for a small cohort in exchange for honest feedback.

I’m not doing a Black Friday sale

Organic SaaS Growth • 0 implied HN points • 28 Nov 25
💼 Business Marketing
  1. Black Friday-style discounts are being avoided because they turn serious products into cheap commodities.
  2. A hands-on SaaS Growth OS is being offered for founders stuck at $1k–$15k MRR to diagnose bottlenecks, plug retention leaks, and build one scalable acquisition channel — it’s not a video course or a swipe file.
  3. A Founding Member cohort opens Tuesday, December 2 at 10 AM EST with only 15 spots, lower pricing, and personal email support; reply "Interested" for first access.

Slide deck: Gen Marketer Summit keynote

MKT1 Newsletter • 0 implied HN points • 07 Jan 26
💼 Business Marketing
  1. The Gen Marketer skillset is becoming the new baseline, so marketers must upskill in AI-driven tools and strategies to stay relevant.
  2. Effective campaigns in the AI era combine strategic thinking with AI-enabled creation and optimization to improve performance and scale.
  3. Slide decks, videos, and a template library explain these approaches, though some assets require a paid subscription to access.

Ignoring Black Friday

Squirrel Squadron Substack • 0 implied HN points • 19 Dec 25
💼 Business Marketing
  1. Some deadlines are truly fixed and unavoidable, like holidays, elections, or launch windows. Others are socially created and movable, and those movable dates mostly drive herd behaviour rather than real necessity.
  2. Copying culturally specific sales events from elsewhere is usually pointless when they don't fit your market. Running sales on a different day can help your business stand out.
  3. Arbitrary internal deadlines are transparent and unmotivating, so don't use them. Use meaningful deadlines and methods like a glidepath or Procrustes to focus effort and force helpful trade-offs.

Oxygen Monopolies

Digital Native • 0 implied HN points • 26 Jan 26
💼 Business Marketing
  1. Make your company synonymous with a clear category early so you become the go-to name in that space. Great product is the foundation, but strong marketing and positioning amplify how far you can go.
  2. Tell your own narrative and be proactive — if you don’t define your story someone else will take the spotlight. As categories get crowded, your message must get more specific.
  3. Hire a growth or brand marketer earlier than you think so distribution, messaging, and creative execution aren’t an afterthought. Put growth and brand skills on your early team to stay top-of-mind both online and offline.

A couple teenagers launched a media company that now drives 240 billion annual views

Simon Owens's Media Newsletter • 0 implied HN points • 09 Feb 26
💼 Business Marketing
  1. Pubity Group became a massive platform-native media network with roughly 170 million followers and about 240 billion annual views, sustaining that scale across multiple platform cycles without outside capital.
  2. The founder learned the platforms early by experimenting and treating posting like a game, using systematic testing to figure out what content scales.
  3. The company is turning platform-native virality into longer-term value by leaning into wholesome content as a business opportunity and building durable brands, original franchises, and real revenue.

Resources for IRL events: Planning rubric + SF & NYC dinner venues

MKT1 Newsletter • 0 implied HN points • 29 Jan 26
💼 Business Marketing
  1. Treat in-person events like big investments and use a quiz-style planning rubric (available as a doc and interactive app) to decide if an event is worth doing.
  2. There’s a community-sourced map of 40+ hand-picked dinner venues for company-hosted events in San Francisco and New York City, with more cities to be added over time.
  3. A set of templates and guides (event strategy, hosting dinners, and a template library) is available to help you plan and run successful IRL events.

🐿️ Keep Hot Food Hot… - The Insanely Profitable Tech Newsletter

Squirrel Squadron Substack • 0 implied HN points • 09 Feb 26
💼 Business Marketing
  1. Short, catchy phrases repeated often stick in people’s heads and change how they act.
  2. Repeating the same message across channels and meetings turns it into an internalized habit—keep at it until people start begging you to stop.
  3. Repetition is a powerful influence tool that can be used for good or ill, so use it intentionally and ethically to reinforce important behaviors.

#49 A GTM Framework for the New Epoch

Organic SaaS Growth • 0 implied HN points • 20 Feb 26
💼 Business Marketing
  1. Shift GTM from volume to precision: prioritize meaningful, contextual outreach and use AI to improve thinking and targeting, not just to scale activity.
  2. Run high-signal outbound with an adaptive, quantifiable ICP and signal-based qualification; let AI assist but keep humans in the loop to avoid burning TAM and improve conversion.
  3. Align multi-channel inbound with a machine-readable Strategic Manifest so autonomous agents produce consistent, high-trust content, and embed human oversight plus feedback loops to refine strategy over time.

QR Codes on Stickers

Pizza Party • 0 implied HN points • 11 Feb 26
💼 Business Marketing
  1. Putting a QR code on the paper backing of a sticker is a smart, practical way to share links or contact info.
  2. It's a cheap and easy marketing tactic that doubles as a fun, portable business card.
  3. Stickers already have paper backing, so using that space for a back-printed QR code makes efficient use of materials and makes connecting more convenient.

why finding real problems is everything

Organic SaaS Growth • 0 implied HN points • 25 Feb 26
💼 Business Marketing
  1. Most growth problems in early-stage SaaS aren't what they first look like; surface symptoms often hide the real issue.
  2. Founders often keep trying new tactics and channels because they haven't diagnosed where growth is actually breaking.
  3. The right move is to find the root cause of the slowdown and fix that instead of constantly experimenting with new growth hacks.