Organic SaaS Growth

Organic SaaS Growth focuses on providing in-depth research and actionable strategies for achieving organic growth within SaaS businesses. It covers topics ranging from SEO, content marketing, growth loops, customer engagement, and leveraging platforms like LinkedIn for sales, to case studies on successful SaaS companies and developing growth strategies without relying on venture capital funding.

Organic Growth Strategies SEO and Content Marketing User Engagement and Retention SaaS Growth Case Studies Customer Acquisition Cost and Lifetime Value Growth Loops and Market Fit Content Strategy and Execution Sales Funnels and Distribution Channels Data Analysis and KPI Tracking Community Building and Networking

The hottest Substack posts of Organic SaaS Growth

And their main takeaways

#29 A lean organic growth model for early-stage B2B SaaS

2 implied HN points • 23 Feb 24
💼 Business SaaS Growth B2B Marketing
  1. SaaS growth involves continuously increasing product engagement which covers various aspects like demos, signups, activation, and conversion to paid.
  2. The growth model for early-stage B2B SaaS comprises three layers: foundations, acquisition, and engagement, each with specific steps and strategies.
  3. To achieve sustainable growth, founders should focus on essential elements such as deep research, target market selection, MVP development, narrative creation, and customer support.

#28 Maneuvering the biggest content marketing challenges

1 HN point • 25 Jan 24
  1. Early-stage SaaS founders face challenges like not knowing how to do content marketing.
  2. Content managers deal with challenges like aligning strategy and content, lack of bandwidth for execution, and managing freelancers for quality work.
  3. To succeed in content marketing, focus on aligning strategy with resources, use purpose-built tools for better efficiency, and prioritize proving ROI and getting buy-in from leadership.

#26 How Skool.com is silently becoming a mammoth community platform

2 implied HN points • 23 Nov 23
  1. Skool.com hosts revenue-generating paid communities and is growing consistently.
  2. Skool is mostly absent from mainstream media but is focused on its market growth.
  3. Skool's growth strategies involve driving growth using methods other than paid ads.

Heads up: The mega SaaS content strategy research launching this week

2 implied HN points • 31 Oct 23
  1. Crafting a content strategy that keeps clients renewing subscriptions is essential for SaaS businesses.
  2. Creating a successful content strategy requires multi-disciplinary work and thorough research on industry patterns.
  3. Being prepared for the most in-depth research on SaaS content strategy and a big announcement from Thoughtlytics can lead to valuable insights for growth.
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Invitation: Discord community (Organic SaaS Growth)

1 implied HN point • 10 Nov 23
  1. The Discord community 'Organic SaaS Growth' offers a space for in-depth conversations on growing SaaS businesses.
  2. The community provides an opportunity to network, share, and discuss growth strategies without sales pressure.
  3. Joining the Discord server involves introducing yourself in the 'introductions' channel and engaging in nuanced conversations beyond typical forums.

#25 The Mega SaaS Content Strategy Research

1 HN point • 02 Nov 23
  1. Researched content strategies of 27 SaaS businesses to find insights and patterns
  2. Shared insights on content strategy in the AI era and making AI like ChatGPT work
  3. Created a blueprint for designing a winning content strategy for SaaS businesses

#24 Nine SaaS Growth Strategies For Asymmetric Returns

2 implied HN points • 16 Feb 23
  1. To achieve extraordinary results in business growth, focus on high-output actions that deliver asymmetric returns.
  2. Innovate and execute relentlessly to stand out in the market without needing to spend more resources than your competitors.
  3. Researching and analyzing the content strategies of other SaaS businesses can provide valuable insights for improving your own strategies.

Organic SaaS Growth is on Product Hunt!

3 implied HN points • 03 Oct 22
  1. Organic SaaS Growth newsletter is now on Product Hunt.
  2. As a subscriber, your support is greatly appreciated.
  3. Visit the Product Hunt page to check out the newsletter.

#22 Unveiling The LinkedIn-SaaS Organic Sales Funnel

2 implied HN points • 13 Oct 22
  1. Target your audience where they are to generate new leads.
  2. Integrate LinkedIn with a content funnel for organic growth.
  3. Building a LinkedIn organic sales funnel can provide long-lasting leverage and benefits.

#21 SaaS Growth Strategy Model (Spreadsheet)

2 implied HN points • 28 Sep 22
  1. Effective SaaS growth strategies are data-based and rely on insights from user behavior with the product.
  2. Spending time and resources on uncovering impactful insights is crucial for designing successful growth strategies in SaaS businesses.
  3. Data analysis plays a significant role in identifying growth opportunities, analyzing conversion rates, and optimizing acquisition channels in SaaS models.

Join me on Notes

1 implied HN point • 18 Apr 23
  1. Ankur has a new platform called Notes on Substack where he shares different content than his newsletter, like work-in-progress or quick questions.
  2. Readers of Organic SaaS Growth can automatically see Ankur's Notes when visiting Substack Notes or in the Substack app, and can like, reply, or share them.
  3. Ankur is conducting research on a mega SaaS content strategy, planning to publish findings in the upcoming newsletter issue.

#20 Five Micro-Strategies for Organic SaaS Growth

3 implied HN points • 04 May 22
  1. SEO takes time to generate ROI, so use micro-strategies for quick revenue from content.
  2. Choose the right content format that maximizes revenue growth for your early SaaS business.
  3. Optimize homepage for better conversions to ensure prospects understand your value proposition.

#19 The SaaS GTM Mega Series: The Mysterious Loop of Market Growth

3 implied HN points • 01 Feb 22
  1. Selling to the right market is crucial for SaaS success, as recurring revenue is key.
  2. Focusing on selling to those actively in need of a product leads to long-term success.
  3. Creating a win-win situation is more important than just making a sale, especially in the SaaS industry.

#23 The SaaS GTM Mega Series: Best Product Always Wins

1 implied HN point • 17 Nov 22
  1. Superior products that prioritize user delight tend to outshine competitors regardless of financial resources or brand value.
  2. Success in the market often recognizes the best product over time, even if it takes a while for this realization to happen.
  3. Building SaaS products that delight users is key to achieving organic growth and market success.

#1 The quest for immortal SaaS

7 implied HN points • 31 Dec 19
  1. Building successful growth channels takes time and effort, often involving experimentation and learning from mistakes.
  2. Prioritize organic growth strategies over relying solely on paid ads for sustainable and long-term success.
  3. Seek actionable insights and strategies rather than generic top-level advice for tangible results in growing your audience and revenue.

Two Asymmetric Leverages of a Master Craftsman

1 implied HN point • 29 Sep 22
  1. Master craftsmen have unique tools and access to a group of great minds that give them an advantage.
  2. Specialized tools play a crucial role in a craftsman's success, they don't have to be flashy but should be purpose-built.
  3. Building a community of like-minded individuals can inspire new ideas and help professionals stay ahead in their field.

A Goldmine of Compelling Growth Insights

1 implied HN point • 27 Sep 22
  1. Designing a winning growth strategy is crucial to avoid wasting time and resources on ineffective tactics.
  2. Having a clear strategy builds confidence in your actions and prevents a scattered approach that leads to inefficiencies.
  3. Utilizing product usage data is a goldmine for uncovering valuable insights specific to your business and market.

#18 The SaaS GTM Mega Series: Field of possibilities

2 implied HN points • 14 Nov 21
  1. The post discusses crucial concepts that are often overlooked in business decisions, impacting an entrepreneur's field of possibilities.
  2. Bad decisions can lead to negative outcomes, emphasizing the importance of understanding key concepts in decision-making.
  3. The SaaS GTM Mega Series offers valuable insights that can help entrepreneurs make better-informed choices for sustainable growth.

The SaaS GTM Mega series

2 implied HN points • 13 Nov 21
  1. Success of top unicorns can be difficult to replicate because each business context is unique. Fine details and tailored strategies are essential for successful execution.
  2. The Mega SaaS GTM series covers topics relevant to both new businesses entering a market and existing businesses aiming to capture the market.
  3. Topics in the series include scoping possibilities, market growth, product success, analytics, funnels, distribution, and competitive advantages.

#17 The art of ranking on Google's first page

4 implied HN points • 08 Sep 20
  1. Author achieved a 33% success rate in ranking articles on Google's first page in less than a year.
  2. Achieved this without back-breaking keyword research, domain authority building, or complicated analytics.
  3. Author shares a process for creating content that can rank on Google's first page.

#9 Breaking Down Notion's Organic Growth Strategies

5 implied HN points • 23 Feb 20
  1. Notion's impressive growth is mainly organic, serving as a lesson for SaaS startups.
  2. Organic growth in SaaS refers to improving KPIs without paid advertising, like cold emails.
  3. The message that resonates with your initial users can scale and work for future users.

#16 How Webflow Quietly Grew Without VC Money

4 implied HN points • 08 Jun 20
  1. Webflow is a successful website builder in the no-code movement.
  2. Webflow has over 45,000 paying customers, 4 million monthly visitors, and generates $20+ million in annual recurring revenue.
  3. Webflow's growth has been fueled by revenue generation rather than relying on VC funding.

#15 LTV/CAC: A Cautionary Tale

4 implied HN points • 18 May 20
  1. Information without context can lead to failure when put into action.
  2. The LTV/CAC ratio is crucial for SaaS businesses, but a high ratio can be risky for early-stage startups.
  3. Early-stage SaaS businesses should focus on keeping customer acquisition costs low and aim for sustainable unit economics.

#14 An Omni-Engagement Ecosystem

4 implied HN points • 13 May 20
  1. Business problems like low conversions, high churn, and low retention often stem from low user engagement.
  2. Solving the root cause of low user engagement can lead to improved synergy in actions and solving various business problems.
  3. Building an end-to-end user engagement ecosystem can help in acquiring, monetizing, and retaining users effectively.

#12 When people are really curious, they do not care about the cost of knowing

3 implied HN points • 30 Mar 20
  1. When people are really curious, they don't worry about the cost of gaining knowledge.
  2. Curiosity can lead to intense interest, like signing up for a paid service after being very intrigued.
  3. Deep curiosity can drive actions that might seem surprising, like moving from just browsing to making a purchase quickly.

#13 A deep research on the science of growth loops

2 implied HN points • 04 May 20
  1. The research provides a complete guide on building growth loops for SaaS businesses.
  2. The content is not readily available elsewhere on the internet, making it a valuable resource.
  3. By following the research, one can learn how to grow their user base significantly without a heavy reliance on advertisements.

#10 Strategies work only to the extent of their execution

2 implied HN points • 07 Mar 20
  1. Strategies need to be executed effectively to work well.
  2. Setting clear goals is crucial for business success.
  3. Tracking key performance indicators (KPIs) and analyzing them daily is essential for making informed decisions.

#2 First Things First: Foundations and World View

2 implied HN points • 07 Jan 20
  1. SaaS growth is a multi-dimensional process involving various steps from audience selection to product improvement.
  2. Building a growth engine requires a mix of skills like engineering, product, analytics, and marketing working together.
  3. To succeed in SaaS growth, focus on key performance indicators, differentiate between signal and noise, create a repository of ideas, and stay nimble.

#11 Improving Gross Margins: Borrowing a lesson from an eCommerce case

1 implied HN point • 19 Mar 20
  1. Focus on building a community around early power users for organic growth.
  2. Identifying and addressing a critical problem can lead to significant improvements in business performance.
  3. Effective messaging and product education can enhance acquisition and reduce churn in SaaS businesses.

#8 Possibilities Of A Transformation Are The Foundations Of A Great Empire

1 implied HN point • 15 Feb 20
  1. Position your product as the key to transformation to attract subscribers and recommendations.
  2. Appeal to people's desires for transformation to give them hope and reasons to support you.
  3. When marketing your product, talk about the big transformation it offers, be clear, specific, and avoid belittling the product.

#6 Thirty Days To Build An Indestructible Castle

1 implied HN point • 29 Jan 20
  1. Successful internet companies engage a small, targeted group of initial users for organic growth.
  2. Target the low-hanging fruit audience who have a high need or pain that your product solves.
  3. Focus on reaching, engaging, and learning from the key users to improve the product and facilitate early revenue.

#5 A Lion Pride does not go hungry

1 implied HN point • 22 Jan 20
  1. Delighted customers are great for business growth, but generic advice is not actionable.
  2. Building partnerships with other companies can create a support network and enhance user experience.
  3. Being part of a network or 'pride' of companies can lead to mutual benefits, even for early-stage startups.

#3 Organic Propagation of Winning Theme

1 implied HN point • 12 Jan 20
  1. Identifying and focusing on a winning theme that aligns with your target audience's interests can help organically grow your product
  2. Establishing trust through becoming an evangelist of a specific theme can lead to increased growth and revenue for your business
  3. Discovering a winning theme for your product can involve testing different value propositions, widening the scope to create useful educational content, and scaling the propagation of that theme

#4 This secret growth strategy has been in plain sight all this while

0 implied HN points • 15 Jan 20
  1. Successful products often have built-in distribution that can trigger growth without much effort or notice.
  2. By designing features that encourage users to share and bring in new users, companies can achieve compounding growth.
  3. Almost all kinds of SaaS apps can implement built-in growth strategies by understanding user behavior and motivation.

#7 Shorten the user's journey to value discovery

0 implied HN points • 06 Feb 20
  1. Help users to quickly discover the value of your product after signing up.
  2. Optimize the user journey to guide users from confusion to the 'Aha Moment' with least friction.
  3. Simplify decision making, encourage action, and facilitate users in experiencing the core value to retain them.

Mental Models, Growth Questions, and a Favor to Ask

0 implied HN points • 17 Oct 22
  1. Mental models help in decision-making by providing clarity in complex situations.
  2. Asking the right questions is key to finding solutions for growth challenges.
  3. Seeking reviews and feedback can help in gaining support and improving products or services.