MKT1 Newsletter

The MKT1 Newsletter offers marketing advice focused on SaaS founders and marketers, covering a depth of topics from organizing growth marketing teams to leveraging AI and capital investment in marketing strategies. It emphasizes strategic, high-impact approaches and modern marketing alignment with product development.

Growth Marketing Marketing Strategies B2B Marketing Marketing Organization Revenue Attribution Go-to-market Strategies Marketing Channels Campaign Management Modern Marketing Practices AI in Marketing Marketing Investment

The hottest Substack posts of MKT1 Newsletter

And their main takeaways

The Shift to Account-Driven GTM

4 implied HN points • 12 Feb 25
💼 Business Marketing Sales Strategy Startups Data
  1. Companies need to switch to an account-driven approach for marketing and sales. This means focusing on specific accounts instead of just waiting for leads to come in.
  2. New tools now let marketers understand their entire audience better. They can gather more data on accounts, allowing for more tailored outreach and personalized content.
  3. This shift requires teamwork across departments like marketing, sales, and customer success. Everyone has to work together to effectively target and engage with chosen accounts.

How to run your marketing team day-to-day

5 implied HN points • 16 Jan 25
💼 Business Marketing Strategic Planning Goal setting Team Dynamics Project management
  1. Break your big goals into smaller monthly tasks. This helps everyone see what they need to do each month to stay on track.
  2. Set regular meetings for your team to talk about important topics and updates. Make sure these meetings have a purpose and keep everyone aligned.
  3. Connect daily tasks to your overall goals. This means making sure every project and request relates back to what you are trying to achieve.

[Video] How Clay approaches marketing with Mishti Sharma & Bruno Estrella

2 implied HN points • 30 Jan 25
💼 Business Marketing Technology Startups Growth Data
  1. Clay uses ecosystem marketing to help creators succeed, which in turn leads to their own success. They focus on making their partners look good, fostering a sense of community.
  2. Clay has evolved to be a 'GTM Development Environment', allowing users to access various data providers and integrate their tools efficiently. This makes it easier for teams to enrich their data and improve their go-to-market strategies.
  3. They have developed hybrid sales models, combining self-serve and sales-led motions to cater to both small businesses and large enterprises. This flexibility helps them adapt to different customer needs and grow effectively.

MKT1 Guide to Ecosystem Marketing

8 implied HN points • 25 Nov 24
💼 Business Marketing Partnerships Strategy Growth Startups
  1. Ecosystem marketing is a great way to boost growth as other marketing methods like inbound and outbound are becoming less effective. By partnering with the right people, you can reach more potential customers.
  2. It's important to focus on the right partners who have a strong overlap with your target audience. A smaller partner with a dedicated audience may provide better results than a large partner with a less relevant audience.
  3. Creating value is key in partnerships. The best relationships benefit everyone involved, including your company, your partner, and your customers, so ensure that all parties gain from working together.

How to calculate your marketing budget—and make sure it's efficient

3 implied HN points • 11 Dec 24
💼 Business Marketing Finance Startups Growth SaaS
  1. To set a successful marketing budget, you need to understand key metrics like CAC Ratio, Payback Period, and LTV:CAC. These help you see if your spending is driving real growth.
  2. It's important to create a budget that's tied to realistic revenue goals, using both top-down and bottom-up forecasting methods. This ensures your budget aligns with what you can realistically achieve.
  3. Tracking your budget throughout the year and being flexible with adjustments is crucial. If some areas are under or overspending, be ready to reallocate funds to stay on track.
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How to prioritize marketing activities & avoid random acts of marketing

4 implied HN points • 21 Oct 24
💼 Business Marketing Strategy Planning Operations Management
  1. Prioritize your marketing activities by balancing new ideas with proven strategies. This way, you can test new things while also focusing on what works.
  2. Use a structured process for organizing your marketing ideas, including categorizing them into big projects, core work, and operational tasks. This helps keep your efforts aligned with your goals.
  3. Spend time upfront on prioritization to prevent wasting time on unrelated tasks later. A clear roadmap will keep you focused and efficient throughout the year.

MKT1 Guide to Channel <> Startup fit

2 implied HN points • 04 Nov 24
💼 Business Startup Growth Marketing Strategy
  1. Relying on just one growth channel for startups is a myth. It's better to use multiple channels together like a basketball team for successful growth.
  2. Each startup should choose channels that fit their unique strategy and audience. Testing and optimizing various channels over time is crucial.
  3. Combining different channels can create a more effective growth strategy. Be open to adapting as marketing trends and tools change.

My favorite ecosystem marketing programs

1 implied HN point • 02 Dec 24
💼 Business Marketing Startups Strategy Growth Partnerships
  1. Ecosystem marketing will become more important as traditional marketing methods lose their effectiveness. It's a new way to grow by working alongside other companies.
  2. Successful programs should benefit everyone involved, including the companies and their audiences. They need to create shared value.
  3. These marketing programs should be tailored to fit the specific needs of a startup, not just copied from someone else. Thoughtful planning is key for success.

How to market “marketing” internally

6 implied HN points • 12 Feb 24
💼 Business Marketing Digital marketing Team Collaboration
  1. Educating the rest of your company on marketing is crucial for success within a company's marketing team.
  2. Finding common ground with other teams, understanding target audience internally, and recognizing shared goals are key to effective internal marketing.
  3. Setting marketing goals and priorities, sharing them with the company, and establishing a process for handling ad hoc requests are essential for successful marketing outcomes within a company.

Intro to the MKT1 Method: A crash course in B2B startup marketing

5 implied HN points • 19 Dec 23
💼 Business Marketing Startups Strategy Leadership Team Structure
  1. The MKT1 Method is a comprehensive approach to building B2B marketing, emphasizing the need to create your own playbook.
  2. Prioritize impactful work over random acts of marketing to drive growth more effectively.
  3. Balance and combine the 'fuel' (copy, content, design) with the 'engine' (channels, distribution, analytics) in your marketing strategy.

A guide to the wedge marketing strategy - MKT1 Newsletter

3 implied HN points • 14 Mar 24
💼 Business Marketing Startups Tech Strategy Expansion
  1. Focus on using a wedge marketing approach to target a specific niche in the early stages of marketing to ensure personalized and valuable content for your audience.
  2. Consider the impact of whether your product is classified as vertical or horizontal on your marketing strategy, as this will influence how you select and expand from your initial wedge.
  3. As you scale and expand from your initial wedge, prioritize and tailor your marketing efforts for different audience segments to avoid spreading yourself too thin and losing resonance with your target markets.

How to organize your B2B growth marketing team

12 implied HN points • 09 Feb 23
  1. Growth marketing encompasses demand gen and other sub-functions for full-funnel growth.
  2. Modern growth marketing teams need clear organization and roles within 4 key sub-functions.
  3. Growth marketing should align with product marketing and content marketing to drive maximum efficiency in go-to-market efforts.

Modern marketing looks a lot like…product?

5 implied HN points • 13 Jul 23
💼 Business Marketing Web Development Startups
  1. Modern marketing is adapting by resembling product development, using new tools and technologies.
  2. Marketers in 2023 need to have a wide range of skills like audience expertise, design, data analysis, and modern martech.
  3. To succeed in modern marketing, focus on treating content as a product, leveraging modern martech tools, building high-converting websites, and measuring success beyond MQL goals.

Dear Marketers Podcast - Template Library

0 implied HN points • 19 Feb 25
🎙 Podcasts Marketing Resources Templates Strategy Business
  1. The podcast offers templates and resources that are only available to paid subscribers. These resources can help marketers improve their work.
  2. Listeners can access a template library that includes everything discussed in the podcast episodes. It's a great way to get practical tools for marketing.
  3. This initiative encourages marketers to subscribe for more valuable content and tools that can enhance their skills. Subscribing could be beneficial if you're serious about marketing.

MKT1 Newsletter - Active Discounts on Tools & Agencies for Marketers

0 implied HN points • 29 Nov 24
💼 Business Marketing E-commerce Discounts SaaS Entrepreneurship
  1. Paid subscribers can access exclusive discounts on various products and services. It's a good way to save money while getting useful tools.
  2. Different software tools are available for marketers, like Fiverr Pro and Riverside.fm, each offering unique features and discounts. These can help with tasks like recording podcasts or managing marketing projects.
  3. Subscribers can reach out if they want to list their own discounts or sponsor the newsletter. This creates a community where everyone can benefit from shared resources.

January MKT1 Roundup

0 implied HN points • 09 Jan 25
💼 Business Finance Marketing Productivity Templates Events
  1. There is a video that helps you understand budgeting and efficiency metrics better. It shows how to use a template for keeping track of your expenses effectively.
  2. This post is aimed at paid subscribers, and it offers exclusive content like discounts and templates. It's part of an ongoing effort to provide value to paying members.
  3. The author is experimenting with a new round-up style to keep subscribers updated and is open to feedback. They want to know what readers think about this new approach.

November Roundup

0 implied HN points • 13 Nov 24
💼 Business Marketing Templates Events News Podcasts
  1. This post shares updates and info just for paid subscribers. It's a special edition aimed at keeping them in the loop.
  2. There’s a marketing decision dashboard template included. This can help subscribers make better decisions in their marketing efforts.
  3. Office hours and podcast requests are also part of the post. This gives subscribers opportunities to engage and ask questions.