Huddle Up • 40 implied HN points • 31 Jan 25
- Adam Silver wants to shorten NBA games to 40 minutes by changing quarters from 12 to 10 minutes. He thinks this would fit better with TV viewing habits today.
- He believes that shorter games could help boost the NBA's declining TV viewership. A two-hour game could make it more appealing as a televised sport.
- While team owners may support his revenue-focused ideas, fans might not agree with changes that could impact traditional game structure.