The Sociology of Business

The Sociology of Business explores the intersection of changing societal values and business practices, focusing on trends in brand marketing, the influence of the Creative Class, and the significance of storytelling and cultural impact in corporate strategies. It provides insights into creative leadership, holistic brand management, and the evolution of fashion and menswear.

Brand Marketing Fashion Trends Business Strategy Creative Leadership Storytelling in Business Cultural Impact on Business Holistic Brand Management Intellectual Property and Branding

Top posts of the year

And their main takeaways

The age of functional maximalism

1552 implied HN points • 22 Jan 24
🪞 Fashion & Beauty Fashion
  1. The age of functional maximalism emphasizes bold statements and practical styles.
  2. Modularity and expression play a key role in this trend.
  3. Explore more about this trend and the analysis by subscribing to the author's content.

How brands make culture

1297 implied HN points • 15 Jan 24
💼 Business Marketing Entertainment Collaboration Brand Strategy
  1. Brand marketing has shifted from promoting products to making noise and cultural impact.
  2. Modern brand marketing focuses on entertainment, providing constant content and unique campaigns.
  3. Brands should engage existing fans, prioritize collaborations, and emphasize emotional connections over traditional promotion.
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The menswear playbook

1120 implied HN points • 02 Jan 24
🪞 Fashion & Beauty Global Market Brand Strategy
  1. Menswear has experienced significant growth and innovation in the past decade, focusing on sophistication, luxury leisurewear, and reimagined workwear.
  2. The global men's apparel market generated $555.3 billion revenue in 2023, with casualwear like knitwear and sneakers driving much of the growth.
  3. Developing a strong menswear strategy involves aligning with brand vision, defining wear scenarios, and owning specific aesthetic pillars for the brand.

Nostalgia isn't enough

1081 implied HN points • 27 Nov 23
💼 Business Branding Marketing
  1. Nostalgia alone cannot revive a brand.
  2. Tapping into nostalgia is not a sufficient strategy for brand revival.
  3. Successful brand resurrection requires more than relying on past memories.

Why brand comes first

648 implied HN points • 29 Jan 24
💼 Business Brand Management Organizational Design Marketing Retail Product Design
  1. Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
  2. Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
  3. Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.

10 rules of IP brands

432 implied HN points • 02 Oct 23
💼 Business Branding Marketing Retail Intellectual Property Fashion
  1. IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
  2. IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
  3. Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.