The Sociology of Business

The Sociology of Business explores the intersection of changing societal values and business practices, focusing on trends in brand marketing, the influence of the Creative Class, and the significance of storytelling and cultural impact in corporate strategies. It provides insights into creative leadership, holistic brand management, and the evolution of fashion and menswear.

Brand Marketing Fashion Trends Business Strategy Creative Leadership Storytelling in Business Cultural Impact on Business Holistic Brand Management Intellectual Property and Branding

The age of SUPERCONTENT

957 implied HN points • 21 Oct 24

Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.

What is next for collaborations?

737 implied HN points • 28 Oct 24

💼 Business Marketing Branding Collaborations Consumer behavior

Brands are now combining different areas like food, art, and fashion to create unique experiences for customers. This helps them stand out and attract more attention.
Collaborations allow brands to show their taste and connect with customers in a deeper way, almost like building a community around their identity.
Creative directors play an important role in making brands culturally relevant by exploring new collaborations outside their core market, which helps them grow and stay appealing.

Guest post: Met Gala on Black Style: Superfine or Superflop?

378 implied HN points • 17 Oct 24

🪞 Fashion & Beauty Trends Events Branding Cultural impact Style

Brand affinity helps create good feelings about a brand, but it’s important to also think about a brand's context in the world.
Positionality means understanding how a brand is viewed based on its place in society and culture.
For brands, the Met Gala can be a chance to blend excitement with deeper meaning by recognizing both connections and the bigger picture.

Cultural methodology

319 implied HN points • 07 Oct 24

🎭️ Culture Cultural Trends Brand Strategy Social Dynamics Consumer behavior

There are two important steps in cultural research: first, discover and inform by understanding a company's business goals and existing materials. This helps create a clear strategy based on culture.
The '4Cs' analysis looks at culture, category, company, and consumer to identify areas for growth and opportunity. It involves diving deep into market trends and understanding customer values.
To effectively communicate a brand's purpose, businesses need to align their strategy with cultural influences and ensure it resonates with their audience.